To say that I got lucky when it comes to my financial management skills is a bit of an understatement; actually it’s a flat-out miracle.
My father, for as long as I can remember, always had credit card debt. He filed bankruptcy not just once, but twice. He once borrowed $8,000 from me and when he finally realized he would never be able to pay me back he took out a life insurance policy for the exact amount so that I would eventually be repaid.
My mom wasn’t that much better. To her credit, she only filed bankruptcy once. She was then able to sell her home in LA at the peak of the market and pay cash for their retirement home in Las Vegas before the housing bubble hit.
She could have been sitting pretty, but decided to take the cash they had left over and invest it into real estate property. Her credit wasn’t the greatest, so she tried to get me to co-sign with her. I was smart enough to say no. The three properties that they invested into all dropped to 30% of their purchase price. They couldn’t sell them or find renters and were forced to short sell all three of them.
Some Words Of Advice I’ll Never Forget
Like I said, when it comes to managing money I’m lucky that I did not follow in my parents’ footsteps. So how did I get so lucky? Sometimes I wonder the same thing.
When starting school I had this vision of wearing suits and going on business luncheons as a part of my career. I didn’t really know what that meant, but somehow that prompted me to want to major in accounting. When I told my dad this, I’ll never forget his advice.
He asked me, “Have you ever met an accountant before?”
I responded with “No, not really.”
He then so wisely said, “I’ve never met an accountant that had a fun personality. You want to go into something more fun like finance.”
My father didn’t get his bachelor’s degree until he was in his late 50′s. Although many would not consider him to be the smartest man in the world, I’ll never forget the words of advice he gave me that day.
Choosing a Major and Shaping My Career
I majored in finance, got an internship at a local investment firm my junior year, which then led to me becoming a financial planner. You would think that being a finance major would have given me the necessary training to be a steward with my finances, but unfortunately, that wasn’t even close. I didn’t know anything more about money after graduating than I did before I started. There are two major events I can reflect back on that had a tremendous impact on my financial life.
The first was my father.
It’s hard for me to remember a time when my dad didn’t struggle with money or debt. He was always stressed out and for the last years of his life I could see it wearing on him. I used to come over to his house, walk into his home office and next to his computer, he had a list of all his credit card debt. Each one of them was 20% to 30% APR. He was always trying to figure out how he was going to afford the next payment. He would even pull cash from one card and make the minimum payment on the next. It was a vicious cycle, and I could never understand why someone in their 60′s didn’t get it.
Financial struggles had a tremendous impact on me and I knew exactly what I did not want to become. Sometimes it’s not just your parents’ situation alone that will change your behavior.
The Second Impact
The second largest impact was becoming a financial advisor. When I first started my career, I wasn’t talking with people that were multi-millionaires. I was talking to regular people that had small 401(k)’s, small IRA’s and just needed help. I can remember a few of the first client meetings I had were with couples that were around my father’s age who also had similar struggles.
They didn’t have the debt load that my dad had, but they did have to deal with the fact that they hadn’t saved enough. They had retirement accounts that weren’t nearly adequate enough. Needless to say, an early retirement was not in their forecast. They were now forced with the fact that they would have to work until their mid to late 60′s at minimum and maybe even into their 70′s.
One couple, in particular, I remember meeting with was literally three times my age. I’ll never forget sitting with this couple, looking at them across my desk and thinking that these folks were three times my age and yet I have more saved than them. I wondered and struggled with the notion of why?
Why had this couple allowed themselves to get to this point? I realized that they are not the only ones. There are many more people out there that have the same struggles.
Between seeing my father struggle with his finances and meeting with several other couples that had their own financial struggles, I quickly realized that I did not want my life to turn out the same way. I wanted to try to help as many people as I could save themselves from this financial mess that I grew up witnessing.
Essentially that is why I started my blog Good Financial Cents. I know that a lot of people out there want to do the right things, they just don’t know how and they don’t know who to ask. Hopefully, with my blog, they don’t have to ask; they can just read!




Hi Jeff,
Welcome to the Yakezie! I like how you are serious in your main picture and smiling in your profile author box picture :)
Your story about wanting to go into the financial advisory business really speaks to me. It must feel wonderful helping people get out of debt and get their finances in order. How long did it take for you to become a CFP? Can it be done as easily if you go start your own practice? I was reading that you need hundreds of hours at a firm first.
Great to see your parents have a profound positive impact on you! In good and bad, there is always a choice to choose the positive.
Tell us about the Iraqi part!
Best, Sam
Oh yes, the many faces of “The Rock”!
The CFP actually only took me just over a year as I did a fast track program. What’s that mean? For 11 months straight I would drive up to St. Louis and be locked into a classroom from Wed morning till Saturday afternoon and force fed financial planning knowledge. I’ve never drank more Diet Coke in my entire life.
I actually preferred it as most people that do self-study take around 3 years to get it. With a kid on the way, I knew it would only get harder to get it.
Believe it or not, anyone can sit for the CFP. You just have to have 3 years of financial planning experience before you can actually use the credentials after your name.
What would you like to know about Iraq?
Congrats on becoming a member Jeff! I really like your website and your Roth IRA movement.
Thanks for taking part in the movement!
Welcome to the Yakezie, Jeff. Glad to have you on board!
Congratulations on your new membership Jeff! I enjoyed reading your story.
Congrats on your membership. Very well deserved. I enjoyed reading your story, I always love hearing how people learn from what they saw growing up.
Congratulations Jeff! I’m honored to consider you a friend. I’m happy to continue to work with you in the future. Thanks for sharing your story.
Jeff-
It seems that we have a lot in common. I’m thrilled to be joining the network in the Delta Class with you. I know you have a lot ahead of you. Thanks for sharing your story and congrats!
Congratulations Jeff. I can relate to your story. My wifes parents are in the same situation as your dad. They chose to sacrifice alot for their children and were not able to save the amount that they would need to live comfortably in retirement.
Welcome – it is a pleasure being part of the same Delta class with you!
It is great that your upbringing inspired you to help so many people as a financial advisor.
Great story Jeff! Welcome to the network!
Welcome Jeff!
My grandparents, unfortunately, did not save anything for retirement. They did (and do) solely rely on social security. Needless to say, their retirement is a struggle. And it is heartbreaking to watch. Ofcourse everything is not about money, but retirement can be much more enjoyable if you have some of it socked away.
Well done, Jeff and congrattulations. Breaking free from your environments takes some doing – although often the children do the opposite to their parents as a revolt.
Let’s just that I did have a bit of “revolt” in me at the beginning. I was started to become my father but then joining the Army National Guard kicked my butt in gear.
Thanks for sharing your experience. I think we are all shaped by our experience. My parents lived through The Great Depression which certainly shaped their experience. Except for their first mortgage, they never had any debt.
Hey Jeff,
Congratulations! Thanks for sharing some pretty deep personal information about your family. I imagine it was definitely difficult to see your parents struggle. I’m very happy to hear about the positive impact it had on you :)
You and I have a lot in common! I majored in Finance and Real Estate and became an investment banker (financial advisor) and I like you ran into so many that were not adequately prepared for retirement. I felt like I was always dishing out bad news once I “ran the numbers.” But like you, it motivated me to help people as much as I could. I did however find that my passion was real estate and it made me more money than stocks ever did. So now I have a blog that discusses how I’ve managed to minimize debt (bad debt), make passive income and almost become financially independent :)
My husband was in the USMC and he also went to Iraq. I had the great pleasure of sitting at home and waiting for him to safely come back. Him and I are both in law enforcement now (what a strange turn for me huh).
I freakin love crossfit! I try to do crossfit workouts at minimum 3X/week!
I don’t have 3 kids…but I do have one awesome toddler who’s 15 months :)
So there, I guess I can say that you’re pretty cool because you have a few things in common with me ;)
Very cool!
I see that you went to CSUN? I used to live in Tarzana and went to school at Taft High School for a years in Woodland Hills. I almost went to CSUN but decided to move back to the midwest.
And yes, I love Crossfit, too. Just did Sectionals WOD 12.3 today and got my butt kicked…..again.
Yup I sure did! I went there because it was known for being a great business school. I also graduated from Granada (woohoo) class of 1999! :) So I guess I was a Valley girl…lol
I don’t think I have ever done a crossfit workout that has not kicked my ass! And I can run 6 miles easily in an hour with no problems. But a 30 minute crossfit workout will be a lot more challenging than most of my runs (I go to the Rose bowl in Pasadena…if your ever went there)
Btw…thanks for checking out my site! I will follow you as well :)
Jeff, congrats! Your story is very inspirational for all of us.
Congrats! Can you smell what the Jeff is cooking? I knew someone famous looked like you! Awesome story. Glad you didn’t take on your parents’ bad habits. Love your attitude and your videos. Keep doing what you do!
Great story, Jeff. While we never want to see people close to us deal with such difficulties, it seems like you really learned a lot by observing first hand. Sometimes the best lessons can be learned vicariously.
Welcome in, glad you’re aboard!
Great read Jeff, I can somehow relate to your financial decisions based on the experience of your parents. I too have parents that have struggled with finances until now. As much as I love them, I didn’t heed their advice on what career I want to take. The verdict is still out on my decision but I don’t want to end up in a job (no matter how steady the income is) that limits my growth.
Glad to have you as a Member Jeff! I can totally relate to having parents with money problems. It can be very heavy emotionally. I’m glad you are able to help others and use your knowledge for a good cause!
Congratulation Jeff! Thanks for sharing your story. It’s great to hear success stories.
Nice suit.
Thanks for sharing such a great story Jeff! Glad to have you as part of the Yakezie team!
Congrats Jeff and thanks for your brave comments about your family’s troubles with debt. I am sure both your parents loved you much from the way you wrote the story.
Congratulations Jeff and thanks for sharing your story. Your story is bound to be inspiration to your many readers that struggle with their finances!
Congrats on becoming a Yakezie member Jeff! Not only do Ilove this story, but I also enjoy the stories and videos you post on your site. Keep up the great work (I’m sure you don’t need my encouragement for that though).
Welcome to the Yakezie, Jeff. Your story is very inspiring and it’s nice to hear success stories.
Congratulations, Jeff! Your blog was the 2nd I ever stumbled on and I’ve been hooked ever since.
We need more financial RANTS!
Agreed!!! I have 2 financial rants in the queue. There much harder to do on the weekends when I have 3 crazy boys running my house. :)
Congrats, Jeff!
I’ve always thought that when it comes to the habits of our parents, we either start to match them outright or develop new habits as a reaction to theirs. If that’s true, your ‘good financial cents’ grew out of watching their struggles with money – plus, as a CFP, you can now help your parents with confidence if they need your help!
I’ll definitely get in on your Roth IRA movement – it’s a good idea to spread the word.
Welcome!
Congrats Jeff! I had the same thoughts growing up about dressing in sharp suits and biz lunches. your pop’s comment about accountants isn’t very far off from public perception or reality and people always think I’m lying when I tell them I’m an accountant. I’m actually starting to get a complex about being in a class with you and the others–like I’m the slacker of the group.
Hi Jeff, Your history and background are inspiring. How fascinating that you overcame an uninstructive financial background to rise to excellence. I’ve followed your blog since mine was a mere idea and your organization, discipline, and creativity are fantastic. Plus, meeting you in person last fall was a real treat. Welcome.
Nice to meet you Jeff. Thanks for sharing your story.
i love your site jeff.. and your name :)
congrats on your new membership
My father had almost the exact same comment for me when I told him I had decided to become a truck driver. He said, [every single truck driver I meet is always grouchy and grumpy]. Needless to say, I am still a truck driver, I enjoy it very much, and I am rarely grouchy or grumpy on the job. Congratulations on the Yakezie membership!
Honestly, I enjoyed reading your story. I am glad that you learned a lot from your parents’ finances. Keep it up!
I also learned a lot from my family and how they’ve struggled with their finance. At this time I am continuing to learn about finance and business. I have also created a blog to share my personal finance knowledge and experience. Thanks for sharing, Jeff.
You’ve highlighted that we not only learn from others successes but also from their mistakes. Thank you
Thanks for sharing your story Jeff – very powerful. Welcome to Yakezie.
Welcome to the Yakezie, Jeff! I like the picture, too — very boss. What I like the most though is how you used the negative events in your life to motivate you to become strong and help others, putting a positive force into the world. Please keep on doing that, it is a great motivation. :)
Will do!! Thanks for the kind words. :)