I’m not really sure how most people come to blogging- but I came up with the idea while at a bar aptly named the “Rock Bottom” when I was literally crying into my beer after discovering I had made some big mistakes.
At the time, I found myself in downtown Chicago, quickly approaching my first-ever real winter, in a city I’d never even been to before packing up my hatchback Toyota to move to the midwest from sunny California and start graduate school. See, here’s the thing- I was at the Rock Bottom Brewery, crying into a beer- broke and disillusioned with my life as a graduate student.
Some people start a blog as a hobby and others, well- we start blogs because we find ourselves in very odd circumstances in ironically named locations and blogging just seems like the right thing to do. This is exactly how Frugalbeautiful.com was born at a literal Rock Bottom.
Starting FrugalBeautiful.com was simply going to list frugality tips for broke college students and city dwellers like myself. I worked on Michigan Avenue at the time- home to Chanel, Tiffany & Company, Coach & Armani and to convince you how unglamorous my situation was, I would wake up at 4 a.m. in my run-down apartment (rent=$320 a month) and walk past those fancy stores to a job I hated. I was literally eating rice and beans, leftover catering from my day job and working 12 hour shifts to put myself through school. The blog was a way to cope with the constraining circumstances I had plunked myself in and a way to channel out my longings for the glamorous callings of the high-end life of my new city.
So, in starting a blog, my hope was to make the “frugal” more “beautiful,” and it posed to be more of a challenge than I anticipated. The bulk of personal finance & lifestyle blogs were either way over my head or beyond my reach (thinking about stock investing while trying to scrounge up train fare made me dizzy) or seemed geared for people with families who wanted to be frugal and coupon their way to wealth. Most single, young people I know don’t believe that frugality will make them wealth but simply need to save money to survive, and that’s where I was coming from.
The blog was based on frugality but it began to grow- and it challenged me in unanticipated ways. I began to read a bunch of Seth Godin, listening in to Pat Flynn’s Smart Passive Income Podcast and questioning my career path- possibiliteis began opening up. In October that same year, I was able to quit the day job I dreaded and work from home full time as a blogger & freelance brand developer.
Since that time, I’ve also created TheFrugalpreneur.com (plus a podcast on iTunes) and BeautifulGiveaways.com to house my other frugal interests. I had no idea when I originally started that blogging would change my life the way it has.
Over a year later, I am far from that rock bottom but still frequent the bar of the same name which has become a favorite. Now though, I actually have money to visit the aforementioned Rock Bottom Bar without having to dilute their beverages with my tears. Life is good, I am surrounded by brilliant people and blogging has opened up a world of possibilities- I’m happier than ever. Cheers to that!
I am totally grateful for all of the friends I’ve made through Yakezie and want to give a special shout out to Andrea at SoOverDebt.com who has been a friend and mentor as I’ve made the transition to full-time blogging. She was the reason I finally signed up for Yakezie and I’m truly thankful for her friendship and her sense of humor- thanks friend!
Yakezie truly is a unique community and you truly get out of it what you put in as cliché as that sounds, it’s true. I attribute much of my success to the support found in the Yakezie community and the many genuine, hardworking and giving people who comprise this network. I am so honored to finally be a real member of this tremendous group of people, and am ready for the next chapter to begin!
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” -John F. Kennedy




Well done Shannyn and I really like you blogs (the FrugalBeautiful and the Frugalpreneur).
Great back story. How is the beer there?
Hope to get to know you better in the future.
Shannyn, If I had to choose a place, Rock Bottom is as good a place as any to cry into your beers. And I love the country fried steak!
BTW- Frugalpreneur is a great name….checking it out now.
Great story.
I read your blog regularly. I’m just bad at commenting on blogs.
You are inspiring, Shannyn! Congratulations on creating a life you love!
Glad to have you hear shannyn! Even though you took my chair at fincon11, I’m not mad. Interesting story as well, I have been to that rock bottom many times, and was a bit familiar with your story from your podcast. Glad that your situation has changed and things are on the up and up. See you on state and grand!
Shannyn you are an excellent blogger and brand developer and I love that you and Andrea are besties. Totally cute and I’m jealous I don’t have a bloggy bestie yet :). BTW, your “You’re not Poor, You’re Broke” is still one of my favorite posts ever.
Great start and story! Not many of us can say we started at (literally) “Rock Bottom” lol!
Personally, I started my blog as an experiment in creating an online website. It was just an experiment at the beginning, that was all… Now it’s become part of my personality and helps me develop in ways I couldn’t have foreseen. I’m excited to see where it takes us all in the next few years! :)
Excellent story Shannyn! It goes to show your resiliency, which is inspiring and something we all can root for!
Excited to see you join Shannyn! It is great to see a “real life” friend become a Yakezie friend. Usually it is the other way around.
Great story. Inspiring to a new person such as myself who is excited to jump into the wide world of blogging. Congratulations on finding a passion and following through!
Also, Rock Bottom here in the northwest has some great brews. And pizza! :)
Hi Shannyn,
Congratulations! That’s fantastic that you were able to give up your day job and are now working on your blog and freelance work because that’s what you like to do :)
I always wondered where “FrugalBeautiful” came from? I like it!
Aahhh That explains a lot! :) I really enjoyed your story, Shannyn. Welcome to Yakezie!
Thanks for sharing Shannyn! It’s been great to get to know you just a little bit over the past few months! Welcome!
Love your blog. Congrats on becoming a member!
Shannyn, I’m glad you made it into the network! :) I really enjoyed meeting you in Chicago at FinCon11, and doing business with you. Keep up the good work…
Cheers
Avrom
Congratulations Shannyn for all you’ve accomplished.
Hi Shannyn— Just checked out your blog for the first time, and I am surprised that I have never come across it before. Bookmarking you, and glad I stopped in to the Yakezie site today and found you.
Great story!
Hi Welcome and Congratulations. Your story was entertaining and inspiring.Just shows how great lessons are born out of despair.
Great story. Great sites and… Nice photo too. You are the complete package.
That is a pretty intense story. I’m sure a great deal of people in their 20′s have felt the way you did – frustrated and confined by low paying jobs while being surrounded by high-end shopping. But the difference is that you made an independent career out of it! That is pretty impressive at such a young age. I’m sure there will be more to come for you.
Glad to have you among the ranks, Shannyn! Keep up the good work. That niche that you found is underserved, and you’ve got a leg up on the competition.
Isn’t it strange how life works in that way? You got the idea for your blog when you were at “Rock Bottom” and look how successful it is today. Here’s to success in the future!
-Eric
Welcome. I love Rock Bottom as well, although I’ve never been there literally.
Yay, Shannyn! So glad to hear your story and how far you’ve made it! Congrats
“Dilute their beverages with my tears” – classic. I’m glad that blogging has helped you raise your standard of living in a variety of ways. Looking forward to stopping by to say hi.
Thanks for sharing your story! You’re not the only one disillusioned with graduate school, I think that is common to most graduate students, myself included.
Congrats Shannyn!
I have been to the Rock Bottom in Campbell, CA many times. Good stuff! Can’t say I’ve cried in their beer yet though, can’t imagine how that would taste…
What a story! Congrats on making the move to full time entrepreneurship and welcome to Yakezie!
Congrats on becoming a member. I love these member posts, I am stumbling across new users who I have never come across in the forums….
Your empire is growing and I like it. Just stumbled upon your social media business to be. Congrats on all the success!
Great story! I’m also a fan of Pat Flynn :-).
Very Inspiring story! Welcome to the Yakezie!
Glad you’re past rock bottom and heading in the right direction! What is it that you do nowadays and how was your experience in grad school? Would love to read some posts about those topics. Best, Sam
Just curious, I bet the beer now tastes better. Taking control of your life does some really great things for our psyche. Congratulations, thanks for sharing.
Congratulations and welcome from the rock bottom of my heart. You got a solid mentor, but if you need help give a shout.
Congrats! Very nice story, thanks for sharing your story..
You are a living proof of inspiring words from the greatest comedian ever, Charlie Chaplin.
“Nothing is permanent in this wicked world — not even our troubles. — Charlie Chaplin”
Congrats!
Nice Job! It is always good to hear encouraging stories like yours to keep me on my toes and know that persistence and hard work pays off.
Love your story. :) Congrats on becoming a Member!
I love frubu! Welcome to the network!
Welcome to the network. Nothing like a good beer (and country-fried steak) when you’ve got the blues.
Good to see you here :)
I’m really glad that now you can show some hope to others and inspire them to also stop crying in their beers. Welcome to the Yakezie. :)
Now I feel fairly inadequate! You have done well. I’m proud to be a member of the same Yakezie class.