Hoping to expand your reach? Try podcasting. Just don’t try it the way we did.
It seems podcasts are all the rage. According to The Pew Research Center, 25% of people in the United States age 12 and over listen to audio podcasts, and over 40% listen to audio on digital devices. You know Neilsen, the rating company? So few people listen to radio that as of Fall 2010, they quit measuring radio listeners. To grossly misquote Wayne Gretzky, podcasts and online video are where the puck is headed.
In a recent interview, internet guru Pat Flynn credited podcasting with much of his business success. He’s reaching over 10,000 people per episode, and amazingly, these aren’t the same people who visit his blog. Podcasting has expanded his audience.