Fine tune your blog: missions and writing styles
Author’s bio: Maria Nedeva is the blogger behind The Money Principle: a personal finance blog that will ‘make your head hurt and your wallet sing’. There she writes about money management, wealth and the changing rules of money.
There is no point beating around the bush: we bloggers want to be read.
In fact, it doesn’t matter whether we blog for fun, for love or for money – our writing is meaningful only when someone reads it.
Lately, people have little time to read and many sources to choose from. So every time we, bloggers, write and publish something we are in intense competition with each other, with journalists, with reality TV, with the movies and with a myriad other entertainments which temp our potential readers.
Recently I had a chat with a lady, a former journalist, who now works for a website in the UK. Our amicable chat became a friendly debate at the moment she shared her belief that within five to ten years all small personal finance bloggers will disappear – and let me tell you, compared to the site she works for we are all small – because they couldn’t compete on two counts: resources and professionalism.
She was saying that to dig up information is expensive and needs much work by many people; small players don’t have the resources to put behind this so people will stop finding them useful.
Her second point was about the quality of investigation and writing referring to the fact that top journalists are starting to work for major websites – how can ‘one man and his/her dog’ compete with that? How can hobbyist-bloggers reach the level of professionalism that trained and seasoned journalists have?
You have probably guessed I didn’t agree with that; I even insisted on splitting up the bill and paying my part (for a personal finance blogger this is sign of great upset, I think). But my argument was messy and my thinking fuzzy. I just found myself muttering lamely: Read More