Yakezie.com - Topic: New FTC disclosure guidelines https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/ Simple:Press Version 4.5.1 Eric - PersonalProfitability.com on New FTC disclosure guidelines https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92763 Bloggers Lair https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92763 I have something in my about page and another tidbit at the bottom of each page as required by American Express. Looks like it is good enough for such a subjective guideline.

]]> Mon, 29 Apr 2013 13:43:00 +0000 PK @ DQYDJ on New FTC disclosure guidelines https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92618 Bloggers Lair https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92618 Pretty funny - how about product placement on TV Shows?  No disclosure until the credits (and only sometimes).

Edward Antrobus said:

53 pages. Sheesh.

 

One thing that gets me is:

Keep abreast of empirical research about where consumers do and do not look on a screen. (page ii)
Basically, they are saying that prime real estate  on a site needs to be use to display a disclosure.
Of course, the way I'm reading their description of "clear and conspicuous" print media breaks this rule horribly. Light grey size 8 font at the top of the page above the header line? That's hardly conspicuous in my book. Maybe that's where I should put my disclaimers. :)
]]> Thu, 25 Apr 2013 08:53:10 +0000 Edward Antrobus on New FTC disclosure guidelines https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92609 Bloggers Lair https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92609 53 pages. Sheesh.

 

One thing that gets me is:

Keep abreast of empirical research about where consumers do and do not look on a screen. (page ii)
Basically, they are saying that prime real estate  on a site needs to be use to display a disclosure.
Of course, the way I'm reading their description of "clear and conspicuous" print media breaks this rule horribly. Light grey size 8 font at the top of the page above the header line? That's hardly conspicuous in my book. Maybe that's where I should put my disclaimers. :)
]]> Thu, 25 Apr 2013 08:27:06 +0000 Jenny @ FrugalGuruGuide on New FTC disclosure guidelines https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92603 Bloggers Lair https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92603 FTC direct link:  http://1.usa.gov/ZGyVlH

]]> Thu, 25 Apr 2013 07:19:23 +0000 Jenny @ FrugalGuruGuide on New FTC disclosure guidelines https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92602 Bloggers Lair https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92602 Hmmm.  Better link:  http://bit.ly/11n7N9P

]]> Thu, 25 Apr 2013 07:17:24 +0000 Jenny @ FrugalGuruGuide on New FTC disclosure guidelines https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92601 Bloggers Lair https://yakezie.com/forums/bloggers-lair/new-ftc-disclosure-guidelines/#p92601 http://www.shoemoney.com/2013/.....onspicuous

 

"Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from 2000. The revised guidelines make clear that FTC truth-in-advertising principles apply to any medium, platform or device – no matter how new or small – and attempt to offer practical advice for complying with FTC disclosure requirements in online, social media and mobile advertising."

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