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9:18 am
July 19, 2011
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LaTisha @YoungFinances
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Post edited 9:18 am – July 19, 2011 by Financial Success for Young Adults
I saw this today after landing on the page through Google and as a blog owner I always peek around at the advertise page.
http://etfdb.com/advertise/
I typically just want to have a frame of reference so I will know if I am charging a fair market price. I know they are a niche site with a ton of information so they can charge what they do.
Small sponsorships are 1000k a month and larger banner ads are going for 6400 a month. It defintely gave me something to shoot for. It's good to know that these types of advertising dollars are available if I focus on creating content that brings traffic. I'm 1% of the way there! lol
Hope that motivates! 
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9:22 am
July 19, 2011
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My Personal Finance Journey
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200 k per month would be wild!
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9:41 am
July 19, 2011
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NoDebtMBA
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I can dream…..
$1,000 for a sponsorship would be a nice bump in paying for my MBA
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9:51 am
July 19, 2011
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Derek@LifeAndMyFinances
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I can't say I'm quite there yet, but $6,400 per month would be just about enough to get me out of my job and doing whatever I wanted! I've got some ideas to beef up my site, so I do expect my visitor numbers to keep going up, but 200k could take a while. Oh well, I've got time! :)
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11:35 am
July 19, 2011
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JT_McGee
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Definitely keep their audience in mind:
- 41% of registered users have an advanced financial designation or certification (RIA, CFA, CFP, MBA, etc.)*
- 18% of registered users work for financial advisors, hedge funds, mutual funds or ETF management firms.*
- 20% of registered users have above $10 million in assets under management, and 13% have over $50 million in AUM.*
- 49% of all site visitors have a household income exceeding $100,000 USD.**
- 36% of all site visitors have a graduate degree.**
Their audience doesn't read personal finance blogs. Their audience does spend/manage/earn a ton of money, and so advertising directed at these people is worth a ton of money.
That said, though, there is good money in some personal finance topics, especially mortgages, credit cards, investment options, etc. BudgetsAreSexy gets 100k pageviews per month (source: http://www.quantcast.com/budge…..resexy.com) and he earns…what, $5k-6k a month? That'd be $60 CPM. Not bad. ;)
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12:51 pm
July 19, 2011
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LaTisha @YoungFinances
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JT_McGee said:
Definitely keep their audience in mind:
- 41% of registered users have an advanced financial designation or certification (RIA, CFA, CFP, MBA, etc.)*…
Very true, maybe it's time to start another blog… lol
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1:59 pm
July 19, 2011
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OneCentAtatime
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I am at 2K per month, 100 times more….nice
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3:26 pm
July 19, 2011
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Suba @ Wealth Informatics
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With 800k page views a month that $6400 banner is just $8 CPM, which is very reasonable. Actually for a site with that much traffic, I would say it is on the cheaper side. I would have guessed they get at least $25 CPM.
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3:27 pm
July 19, 2011
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Suba @ Wealth Informatics
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Ah, looks like they DO ask for $25-$30 CPM. The $6400 banner is their cheapest. That makes sense…
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9:19 pm
July 19, 2011
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Tim
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Wow…$6400…that's some crazy cash for an ad. One day… :)
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7:23 am
July 20, 2011
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Kevin McKee
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If I could make $6k a month in advertising on my site, it would be the easiest decision in my life to quit my job and run my site full time. Maybe one day.
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