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How Important is the Page Title and Description?

UserPost

11:21 am
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Okay, here's the deal – I suck at SEO.  I don't write to key words (I will try more often but that's not how my post ideas pop into my head) and I just recently started to make sure I link internally as much as possible.  BUT, I also don't want to be overwhelmed by trying to attack everything at the same time, so here's the list of things I would like to attack next.  Can you please let me know which ones are the most important for SEO purposes?  I rather hit the big things than spend a whole week on something minor…

1)  Page Title field in Wordpress.

2)  Page Description field in Wordpress.

3)  Excerpts

4)  Add the main point of my post to the first paragraph.

5)  ???  Something I haven't thought of that I'm completely missing…

I already categorize and tag my posts.  I also link internally a bit (I will be going back and increasing this in time).  What is the next big thing I could do to help my SEO (without annoying my daily readers of course)?  I just can't seem to prioritize and I don't have enough time to do it all right now…

Thank you all in advance!!!

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
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Email:  budgetingfunstuff *at* gmail *dot* com

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11:53 am
January 19, 2011


Jason@LiveRealNow

Member

posts 727

Page title is important, both for SEO and traffic.  It is, after all, what your visitors see from Google.  The meta description field is what becomes the blurb under your title in the search engines, so it matters–again, for both SEO and traffic.

A good SEO title would be "Make Money: 3 Ways You Can Do It" as opposed to "3 Ways You Can Make Money".  Keyword first, but I don't like it, so I don't do it.  :)

11:54 am
January 19, 2011


Mike – Saving Money Today

Member

posts 520

Hey Crytsal!

I try to balance writing for human beings with getting noticed by the search engines.  I wrote up an article on SEO basics for my "make a website" blog if you want to check it out… http://howtomakeawebsite101.ne…..cs-of-seo/

I would focus on your title first and thentry to mix the keyword in to your post, and in subtitles (H1, H2, etc).  But don't go crazy…remember in the end you're writing for people, not Google.  And don't forget backlinks…try to get links to your posts using your keyword phrase as the anchor text.

But keyword research is really important too.  If you're going after the wrong keywords it won't matter what you do in terms of SEO.  You don't have to write solely for the keywords…what I do is I get a post idea in mind and then I do some research to find the best keywords to target.  You'd be surprised how often swapping out one word can have a dramatic effect.  Personally I use Market Samurai which is a paid tool (I'm going to write up a review of it because I think a lot of bloggers could benefit from it).  But you could also use Google's keyword tool to find your keywords and then use the free SEO Quake plugin to scout out the competition.  It's a lot more legwork than Market Samurai but it's free.

11:59 am
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Jason@LiveRealNow said:

Page title is important, both for SEO and traffic.  It is, after all, what your visitors see from Google.  The meta description field is what becomes the blurb under your title in the search engines, so it matters–again, for both SEO and traffic.

A good SEO title would be "Make Money: 3 Ways You Can Do It" as opposed to "3 Ways You Can Make Money".  Keyword first, but I don't like it, so I don't do it.  :)


I had no idea that title and desciption were used on search results – I feel stupid.  No worries though, I will now go back and update all 400 plus posts…stupid SEO…

BUT, thank you Jason for letting me know its purpose!!!  Thanks!

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

12:05 pm
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Mike – Saving Money Today said:

Hey Crytsal!

I try to balance writing for human beings with getting noticed by the search engines.  I wrote up an article on SEO basics for my "make a website" blog if you want to check it out… http://howtomakeawebsite101.ne…..cs-of-seo/

I would focus on your title first and thentry to mix the keyword in to your post, and in subtitles (H1, H2, etc).  But don't go crazy…remember in the end you're writing for people, not Google.  And don't forget backlinks…try to get links to your posts using your keyword phrase as the anchor text.

But keyword research is really important too.  If you're going after the wrong keywords it won't matter what you do in terms of SEO.  You don't have to write solely for the keywords…what I do is I get a post idea in mind and then I do some research to find the best keywords to target.  You'd be surprised how often swapping out one word can have a dramatic effect.  Personally I use Market Samurai which is a paid tool (I'm going to write up a review of it because I think a lot of bloggers could benefit from it).  But you could also use Google's keyword tool to find your keywords and then use the free SEO Quake plugin to scout out the competition.  It's a lot more legwork than Market Samurai but it's free.


Thanks so much!  Okay, I am totally adding titles and descriptions for all my posts over the next week.  Check.

I will also go back and find the correct keywords to include in my old posts too.  I'm going to use the Google keyword tool and the SEO Quake plugin for right now since I'd feel silly paying for a tool like Market Samurai that I really don't know how to use properly yet…

Do they make it super easy to understand?  Like if I was writing a post on my budget or a different post on the books I've been reading and I typed that into Market Samurai, would they be very specific on what keyword I should use the most?  I saw that they cost quite a bit when I checked them out yesterday (like $150 or so if I was reading that correctly)…

Thanks again!!!

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

12:24 pm
January 19, 2011


Jason@LiveRealNow

Member

posts 727

I'm not sure what benefits Market Samurai has over Traffic Travis, which has a free option.

Another thing to do is bold or italicize keywords and phrases. 

12:29 pm
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Jason@LiveRealNow said:

I'm not sure what benefits Market Samurai has over Traffic Travis, which has a free option.

Another thing to do is bold or italicize keywords and phrases. 


I didn't know bolding would help!  Thanks!!!  Once I look up specific keywords, I'll definitely keep that in mind!!!  I'll also take a look at Traffic Travis tonight.  Thank you!!!  Maybe I can get my search engine traffic above 7-8%…

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

12:47 pm
January 19, 2011


Mike – Saving Money Today

Member

posts 520

I've heard of Traffic Travis but haven't used it so i can't speak to its effectiveness.  MS has a lot of different functions but the key is that you can start off with a vague keyword and then it will narrow it down and spit out a report with a list of keywords showing how many searches each one gets and how much AdSense clicks would be worth, and then you also can see the competition and judge how likely you are to beat them.

A similar tool I sometimes use is Micro Niche Finder, but I like Market Samurai better.  They do have a free demo where you can try it for a few days and test it out.  I have an affiliate link if anyone is interested…  http://howtomakeawebsite101.ne…..murai/   ;)

12:50 pm
January 19, 2011


Mike – Saving Money Today

Member

posts 520

Oh yea, and if you really need help with SEo there's a pugin called SEO Scribe that will analyze your posts and offer tips for optimizing them.  If you print out their checklist and refer to it when writing new posts you'd be pretty much set.  The plugin costs like 20 bucks/month. I quit after one month because I didn't really need it, but if you are struggling to get SE traffic it might be worth signing up for a month and then quitting once you're comfortable with what you're doing.

1:25 pm
January 19, 2011


Jason@LiveRealNow

Member

posts 727

Mike – Saving Money Today said:

I've heard of Traffic Travis but haven't used it so i can't speak to its effectiveness.  MS has a lot of different functions but the key is that you can start off with a vague keyword and then it will narrow it down and spit out a report with a list of keywords showing how many searches each one gets and how much AdSense clicks would be worth, and then you also can see the competition and judge how likely you are to beat them.

A similar tool I sometimes use is Micro Niche Finder, but I like Market Samurai better.  They do have a free demo where you can try it for a few days and test it out.  I have an affiliate link if anyone is interested…  http://howtomakeawebsite101.ne…..murai/   ;)


I use TT every day, and happen to have an affiliate link, too.  :)  http://liverealnow.net/traffictravis.  I run the full version.

I'm guessing TT, MS, and SEO Elite all do about the same things.  I've got keyword search, keyword analysis(difficulty in competing for a keyword), analyze a site for a keyword, keyword suggestions, SERP rank for a keyword and site, with matching search for competitor's site, anda  bunch of other stuff. I've been happy with it.

1:40 pm
January 19, 2011


Glen Craig

Member

posts 1087

Titles are extremely important!  Also important, that you didn't mention but maybe you are already doing it, is to make sure the URL of the article has relelvent words in them.

 

Oh, and I heard linking to Free From Broke does wonders for your SEO Wink

 

And you can probably get Market Samurai for $97 (that's what I got it for).  There's a trial period too to try it out.  Reminds me that I have to set up my affiliate link…

1:57 pm
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Craig – Free From Broke said:

Titles are extremely important!  Also important, that you didn't mention but maybe you are already doing it, is to make sure the URL of the article has relelvent words in them.

 

Oh, and I heard linking to Free From Broke does wonders for your SEO Wink

 

And you can probably get Market Samurai for $97 (that's what I got it for).  There's a trial period too to try it out.  Reminds me that I have to set up my affiliate link…


LOL.  I've added Free From Broke to my blogroll (I actually thought you were already there since I read you all the time…).  I'm waiting for the SEO magic.  ;-)

I will have to pay more attention to my url's, but they should be okay if I make sure to include the keyword(s) in my post titles since that's where the url's come from…

Thanks so much Craig!

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

2:04 pm
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Post edited 2:14 pm – January 19, 2011 by Budgeting in the Fun Stuff


Don't mind me.  :-)  I just can't delete this post…

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

5:27 pm
January 19, 2011


Sustainable PF

Member

posts 2759

You're not alone Crystal.

I've been filling out the WP title, description and keywords in addition to the tags.  Added H1/H2 throughout our posts, bolding and even trying to optimize searching through google adwords – our search traffic is still lousy.

Going to read a bunch this weekend watch the videos on TT (first use the most I got was a grade of D+ for one of my "optimized" pages – ouch).

SEO isn't easy …

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6:34 pm
January 19, 2011


Jason@LiveRealNow

Member

posts 727

The most important thing to know about SEO is that what you do on the page doesn't matter as much as what happens off site.   On-site optimization accounts for about 25% or less of your search engine rankings.   The thing that matters most is other sites linking to you, preferably using the link text you are trying to rank for.

6:37 pm
January 19, 2011


Mike – Saving Money Today

Member

posts 520

Jason@LiveRealNow said:

The most important thing to know about SEO is that what you do on the page doesn't matter as much as what happens off site.   On-site optimization accounts for about 25% or less of your search engine rankings.   The thing that matters most is other sites linking to you, preferably using the link text uou are trying to rank for.


Another reason to use your keyword in the Title…if someone else links to you they are likely to use the Title as the anchor text.

6:47 pm
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Good point.  If I change my titles now though, won't that lose me any links I had already?  Is there a plugin for that?

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

6:53 pm
January 19, 2011


Mike – Saving Money Today

Member

posts 520

You can change the titles without changing the url.  Just make sure not to change that if you edit the post, that would likely create a lot more trouble than it's worth

7:01 pm
January 19, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Mike – Saving Money Today said:

You can change the titles without changing the url.  Just make sure not to change that if you edit the post, that would likely create a lot more trouble than it's worth


Thank you so much for all of your help.  I truly appreciate it.  I'll leave my url's alone…

@Jason, I'm using Traffic Travis (the free version right now) and am saddened by how sucky I rank on pretty much everything I've tried so far.  But thank you for the suggestion.  I have ONE HELL of a rank with "Pineapple Stuffing" for some reason…

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

7:01 pm
January 19, 2011


Sustainable PF

Member

posts 2759

Budgeting in the Fun Stuff said:

Good point.  If I change my titles now though, won't that lose me any links I had already?  Is there a plugin for that?


When I changed the format of our links (dropping all mention of year-month-day from the URL) I was pointed to:

Dean's Permalinks Migration 1.0

However, i'm not sure if it will help you will changing the content of the words part of your URL

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