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How long do you think you can maintain traffic without posting?

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5:13 pm
November 5, 2012


Financial Samurai

Admin

posts 1803

Just had a curious thought. How long do you think you can maintain your blog's traffic levels if you stopped posting completely. 1 week? 2 weeks? 1 month? 6 months?

I've been writing 3-4X a week consistently for the past 3+ years that I never stopped to think about this question until now. However, given most traffic comes from search and 20 posts, maybe posting frequency isn't as necessary anymore.

However, I enjoy writing and will probably never stop.

Thoughts?

Sam

Regards,

 

Sam

Financial Samurai - Helping you achieve financial freedom sooner, rather than later.

Yakezie Network Founder 

5:56 pm
November 5, 2012


michael @ financial ramblings

Member

posts 196

Seems like an experiment just begging to be run… :-)

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6:01 pm
November 5, 2012


The College Investor

San Diego, CA

Admin

posts 1935

My current day's post accounts for about 5% of my blog's traffic each day.  But you're right, old posts make up the bulk of search.  

 

I would venture you would probably lose about 50% over 6 months or a year, because you would lose regular readers (even those who only stop by once a week or once a month).  Plus, Google will probably start devaluing the recency of your site, which it seems to rate now.

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6:12 pm
November 5, 2012


OneCentAtatime

Florida, USA

Member

posts 1778

My other blog FPR, is somewhat stalled and I lost 50% of traffic, you can imagine. 

SB

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9:08 pm
November 5, 2012


retireby40

USA

Member

posts 1381

I just talked to another member who isn't able to post much over the last 4-6 months and their traffic is down about 50% as well.  

retire by 40

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9:53 pm
November 5, 2012


Edward Antrobus

Fort Collins, CO

Member

posts 1008

About 4 months into blogging, I fried my computer and I took three months to replace it. When I came back, I was running at about half of my previous traffic.

Earlier this year, my host basically went out of business and none of my sites even existed for about a week. But once I was back up, my traffic returned to normal almost immediately.

 I'm looking for editors, beta-readers, and some demographic research for my upcoming novel, Once Upon a Saturn Moon. If you like reading soft sci-fi thrillers, maybe with a touch of romance thrown in, you can find more information at http://seampublishing.com/once…..aturn-moon

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6:00 am
November 6, 2012


MoneyBeagle

Member

posts 1466

I would think you'd drop off steadily because you probably would start falling in the search engine rankings, so even if you started posting again, it might take time for you to catch back up.  Probably a lag in both directions.

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6:13 am
November 6, 2012


Financial Samurai

Admin

posts 1803

Post edited 1:38 pm – November 6, 2012 by Financial Samurai


Several of my most trafficked posts are over two years old. I also wonder when the age of a post finally gets trumped by something newer. Perhaps it's more a function of quality of competitive articles, even more so than time ie if nobody ever writes a better article on red widgets, then your red widget article will rank highly forever.

Regards,

 

Sam

Financial Samurai - Helping you achieve financial freedom sooner, rather than later.

Yakezie Network Founder 

7:00 am
November 6, 2012


Sunil from The Extra Money Blog

Member

posts 362

"Perhaps it's more a function of quality of competitive articles, even more so than time ie if nobody ever writes a better article on red widgets, then your red widget article will rank highly forever."

In theory yes, and rightfully so, and it may have worked in the past. based on anecdotes and personal experiences on some sites, I am guessing that if you stop writing or reduce frequency significantly, you will see all traffic reduce, current and previous posts. being prolific in the now helps your past content.  

that said, it is very interesting (quite shocking) to observe some seriously aged sites (4 yrs+) pick up organic search traffic despite not having touched them for years. this observation is what is just killing all theories and hypotheses out there and leaves us perplex – perhaps what's intended by those higher up.

fortunately or unfortunately this is the direction we are compelled to go in today, which is making me re-question whether someone working full time can build a long term, profitable and sustainable business online. the answer is still yes, but as you can imagine the methodology of acquiring readers/clients/customers has somewhat shifted.

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11:47 am
November 6, 2012


Eric – PersonalProfitability.com

Portland, OR

Member

posts 2120

My highest traffic posts are older ones. I found a very small niche that was bringing in a lot of traffic, so I wrote a handful of posts to that topic. They have all done very well.

1:16 pm
November 6, 2012


KyleAAA

Atlanta, GA

Member

posts 75

Depends on your traffic sources. If you get most of search traffic, the answer is "a long time." I took almost the entirety of last summer off completely and my traffic was pretty steady. I think it may have even been slightly higher at the end. The more dependent you are on referral traffic and regular readers, the less you can afford to take time off.

 

Ironically, about a month after I started posting regularly again I was hit by a panda update. C'est la vie.

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1:42 pm
November 6, 2012


Financial Samurai

Admin

posts 1803

Kyle – That's what I'm thinking. The longer you blog, the less one post makes a difference to your incremental traffic, which makes posting one more incrementally less important if one cares about traffic. There's a virtuous cycle for those who make it through long enough. Hence, folks should always remember to just write if they want, when they want. Ironically, it is when you write so much when you no longer need to write much at all anymore!

Sunil – Who knows the way of Google, you are right. Best to just focus on what we can control. 

Robert – Perhaps after getting to some steady state, posting just once a week or even less is good enough!

Thanks everyone for your thoughts so far.

Regards,

 

Sam

Financial Samurai - Helping you achieve financial freedom sooner, rather than later.

Yakezie Network Founder 

8:47 pm
November 6, 2012


Wayne

Member

posts 125

As you've said Sam, I believe it's a function of quality more so than the quantity of posts. You will probably lose some of the regulars until you start posting again, but the search traffic and referrals will continue. 

I just got married and took 4 weeks off to finalize the wedding details and then enjoy a long honeymoon. I've written my articles to educate people and for the most part, stay relevant. While I was gone, I saw a small decrease in traffic of only 5 – 8%. I'm hoping that now that I've been posting again, the regular readers will return.

J Wayne

VisualFin.com | Financial education through the use of visuals

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2:35 am
November 7, 2012


Peter @FinanceCareGuide

Florida

Member

posts 6

Well it completely depends upon the total number of posts you have already there in your blog. If you have thousands of post and you stopped for a while, it will not affect much for a short period. But if you stopped for couple of months it may affect you site overall. 

But in the opposite you got only few pages and new pages are coming for a while, you are definitely going to lose a haevy percentage of you traffic. May be search authority too.

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3:24 pm
November 7, 2012


ontargetcoach

Los Angeles, CA

Member

posts 107

Michael Hyatt went from 5x to 3x a week recently. He has a huge community, so this might help. If you have a large article base, why not slow down a bit and focus on quality and marketing? You could also use your 'extra' post for a guest post somewhere and drive your traffic even higher. 

Brent Pittman
Financial Coach & Blogger

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3:14 pm
November 8, 2012


Financial Samurai

Admin

posts 1803

Post edited 3:28 pm – November 8, 2012 by Financial Samurai


OK guys, I realized the reason why I started this thread was not only to bring about the discussion of "quality" vs. "quantity," and posting optimization, it was because I'm getting lazy!

As a result of me trying to find out whether I can get more by doing less, I've gone the other direction and have announced a 5,000+ word a week blogging challenge for the rest of the year

Who wants to compete, suffer, and succeed!

Sam

Regards,

 

Sam

Financial Samurai - Helping you achieve financial freedom sooner, rather than later.

Yakezie Network Founder 

8:02 pm
November 9, 2012


Sandy @ yesiamcheap

New York, NY

Member

posts 802

I was offline for 2 weeks just now with no drop.  My e-mail subscribers get antsy, but I have articles that get popular this time of the year. 

 

When I fell back to 2 posts a week from 5-6 my traffic fell by 50%, but I kept my sanity.

I'm digging my way out of some serious debt at

http://www.yesiamcheap.com.

8:10 pm
November 9, 2012


Financial Samurai

Admin

posts 1803

Sandy,

Are you saying no posting for two weeks was OK for you but once you downshifted to 2 posts a week, traffic dropped massively? Is the two week hiatus after going down to two posts eg you are flat lining down 50%?

Regards,

 

Sam

Financial Samurai - Helping you achieve financial freedom sooner, rather than later.

Yakezie Network Founder 

6:07 am
November 10, 2012


Sandy @ yesiamcheap

New York, NY

Member

posts 802

Financial Samurai said:

Sandy,

Are you saying no posting for two weeks was OK for you but once you downshifted to 2 posts a week, traffic dropped massively? Is the two week hiatus after going down to two posts eg you are flat lining down 50%?

When I scaled back to 2x per week my traffic fell 50%.  after that, I was offline for 2 weeks and traffic was steady at the new "reset" amount.  I'm cool with it until I have time to post more.

I'm digging my way out of some serious debt at

http://www.yesiamcheap.com.

8:19 am
November 10, 2012


Financial Samurai

Admin

posts 1803

Gotcha Sandy. Thx

Regards,

 

Sam

Financial Samurai - Helping you achieve financial freedom sooner, rather than later.

Yakezie Network Founder 

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