How To Write The Whale Post

Creating Memorable, High Traffic Content

by in Lifestyle on Nov 17th, 2011

One of the reasons why public writing is so addicting is because there’s a chance somebody important out there might read what you’re writing and highlight it to somebody else important.  Your traffic starts to surge and your site might even crash due to server overload.  If this happens, congratulations!  You have found your Whale Post!

The Whale Post is elusive.  You think you’re writing interesting stuff, but most of the time nobody really cares, as reflected by the lack of comments.  You can have a site with thousands of subscribers with only 10 people motivated enough to leave some thoughts.  How demoralizing is that?  It’s only demoralizing if you think you’ve written something good.

Whale Post definition: A post which contains over 100 comments or 5X your average number of comments and accounts for at least 25% of your monthly traffic.  This is a new term that I’d like to introduce to the online writing community.

Here’s a case study of how the post, “How Much Do The Top Income Earners Make By Percentage” became a Whale Post on Financial Samurai.  If you search the term “top income earners“, you’ll see this post come up at the top of all major search engines.  Because of this, the post has received over 60,000 page views a month for the past couple of months.  Meanwhile, there are more than 700 hundred comments, hundreds of which could be stand alone 800-word articles themselves!

THE BASICS OF CREATING THE WHALE POST Read More

The Power Of Compounding For Building Greater Wealth

by in Personal Finance on Jan 26th, 2015

“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.

Compound interest is the most powerful force in the universe.

Compound interest is the greatest mathematical discovery of all time.”

~Albert Einstein (source: quotesonfinance website)

I’ve been amazed at the power of compounding ever since my mom explained the Rule of 72 to me many years ago. This simple exercise shows how long it will take for your money to double at a particular interest rate. Divide the expected interest rate into 72 and you have an approximation of how long it will take for your investment to double at the given interest rate. For example, if your projected return is 9 percent, then you divide 9 into 72 and the result is 8. According to the rule of 72, it will take approximately 8 years for your money to double at a 9 percent interest rate.

More recently – as I see the traditional retirement age coming into view- I’m doing some portfolio analysis to assess our financial picture now and into the future. One of the thing that amazes me is a particular TIAA CREF retirement account I contributed to decades ago when I worked at San Diego State University. I contributed to this account during my ten years of employment and invested 75 percent of my allocation in a diversified stock fund and 25 percent in a fixed option. After those ten years were up, I never contributed again nor did I change the asset allocation.

Several decades later, the account value has increased 6 times. That means if I invested $35,000 during those ten years, that account would be worth $210,000 today. It still amazes me as I write this article how a mere $300 or so dollars per month invested conservatively for ten years grew to a respectable sum. When calculating the annual average rate of return on that account, it was approximately 6.75 percent. This is a very attainable rate of return. Read More

Yakezie Blogging 2014 Review And 2015 Outlook

by in Lifestyle on Jan 4th, 2015

Happy New Year!

I hope everyone is having a fantastic holiday season. For those of you who are busy publishing during the slow period, well done! You’ve just increased your chances of experiencing “the boomerang effect” where your traffic surges in the new year as readers come back and eat up all they’ve missed.

It’s always a pleasure to look back at what transpired in blogging land in general. Just the other day, I told my best friend while soaking in the outdoor hot tub how much I still love blogging after almost six years. The Yakezie Network will always be a free community where new and experienced bloggers alike can develop relationships and challenge themselves to develop their blogs into the best possible publications possible.

I’ll always remember how difficult it was to get started my first year with Financial Samurai. I was rejected from everything, including: blog carnivals, staff writing positions, and other networks/mastermind groups. In order to get accepted anywhere, my site had to already be established, so what was a newcomer supposed to do? It was the classic Catch 22.

My hope is that the Yakezie Network can help provide the tips, motivation, and support to make launching and surviving easier for you. Goodness knows that creating something from nothing takes a lot of hard work and determination. Let us never forget our roots, and our efforts to always try to selflessly help others. Read More

Color Me Frugal- Yakezie Member Post

Yakezie Member 2H2014

by in Featured on Dec 29th, 2014

The summer after my freshman year of college, I was one of the most hated people in several towns in Illinois.  Complete strangers would see me and start yelling at me. People I didn’t know from Adam treated me like pond scum. My roommates and I got kicked out of our rental home in Collinsville, IL because we made our landlady’s adult children “nervous,” and we subsequently had to move south to Belleville.  Even when we lived in Belleville, I was working in Shiloh, and the people of that town hated me so much that they called the cops on me and I actually got escorted out of town by the cops.

So what does a relatively sheltered (and usually law-abiding!) small town girl from the frozen plains do to become so infamous and hated in so many St. Louis suburbs?

She sells books door-to-door.  That’s what. Read More

Featured

Should You Consider A Career In Investment Banking?

by in Personal Finance on Dec 28th, 2014

New year, new career?

If words such as takeover, IPOs, financial modeling, research, and bridge loans are some of your favorite conversation topics, you might want to consider investment banking as a career option. The same goes if MSNBC and Bloomberg TV are your go-to channels, and you have an addiction watching the red and green flashing lights of tickers go up and down all day long.

Investments banks have played a major role in M&A, underwriting, and raising money for the corporate world. Although investment banking has lost a lot of its pre 2008 luster, it is still difficult to get a job in this notoriously competitive and demanding industry. But at the same time, it is still a lucrative career choice for its most disciplined players. If you want to emerge as a winner in this field, familiarize yourself with the below:

Who Will Offer You An Entry-Level Role In Investment Banking?

If you wish to be a part of this industry that is constantly involved in shaping the destiny of major corporate houses, you have options to join one of the following:

  • Bulge bracket firms consisting of the top investment banks like JP Morgan, Goldman Sachs and Morgan Stanley.
  • Regionally oriented IBs or ones located in the middle market like Jefferies, Lazard or Greenhill.
  • Boutiques or specialized firms oriented towards a specific industry vertical – ex. program trading, bond-trading, technical analysis, or M&A advisory.
  • Merger and Acquisition wing of a large company, like General Electric, as an in house staff member who evaluates strategies for inorganic growth

How Do You Get Into Investment Banking? Read More

Yakezie Member Post – Financegirl

Yakezie 2H2014 Member Class

by
70[?]
in Featured on Dec 22nd, 2014

It was the end of October in 2011, right before Halloween, and I just found out that I had passed the bar exam. I was officially going to be a licensed attorney (the only thing left to do was get sworn in by the Supreme Court of Ohio a few weeks later). It felt amazing. I felt accomplished. All of my hard work had paid off.

Fast forward a few weeks, and I had the exact opposite feeling – fear. I learned that I owed $206,000 in student loan debt. My payments would run close to $2,000 per month. Graduating in 2011, with the legal economy not recovered (and arguably still not recovered), this would be roughly half of my paycheck.

I was an attorney. I was supposed to make bank! Read More

Featured
How To Make Money Quitting Your Job
  • Untemplater: Congrats on your book! That’s an impressive accomplishment. It sure is nice how a little can go a...
  • Financial Samurai: Great stuff Edward, and congrats!
  • Edward Antrobus: This was on my food blog. In it, traffic seemed to increase across the board. All kinds of of...
  • Funancials: Edward, that’s awesome. Which kinds of articles were the main drivers of this traffic?
  • Edward Antrobus: In 2014, I was basically gone from the blogging scene. Like Funancials, my primary job completely...
  • Financial Samurai: Good stuff Maria. Perhaps I’ll see you in the UK the next time. Bloggers are seriously...
  • Financial Samurai: Nice job landing all these great gigs Barbara!
  • Financial Samurai: Laziness….. the plight of everything! But, it is a joy to be lazy too. One just can’t...
  • Financial Samurai: Really great to hear about your reinvigoration Abe! It really is amazing what opportunities can...
  • Funancials: The first 11 months of 2014 on Funancials were extremely slow as I was completely consumed by my primary...
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