How To Write The Whale Post

Creating Memorable, High Traffic Content

by in Lifestyle on Nov 17th, 2011

One of the reasons why public writing is so addicting is because there’s a chance somebody important out there might read what you’re writing and highlight it to somebody else important.  Your traffic starts to surge and your site might even crash due to server overload.  If this happens, congratulations!  You have found your Whale Post!

The Whale Post is elusive.  You think you’re writing interesting stuff, but most of the time nobody really cares, as reflected by the lack of comments.  You can have a site with thousands of subscribers with only 10 people motivated enough to leave some thoughts.  How demoralizing is that?  It’s only demoralizing if you think you’ve written something good.

Whale Post definition: A post which contains over 100 comments or 5X your average number of comments and accounts for at least 25% of your monthly traffic.  This is a new term that I’d like to introduce to the online writing community.

Here’s a case study of how the post, “How Much Do The Top Income Earners Make By Percentage” became a Whale Post on Financial Samurai.  If you search the term “top income earners“, you’ll see this post come up at the top of all major search engines.  Because of this, the post has received over 60,000 page views a month for the past couple of months.  Meanwhile, there are more than 700 hundred comments, hundreds of which could be stand alone 800-word articles themselves!

THE BASICS OF CREATING THE WHALE POST Read More

If You Want To Get Rich, Stop Messing Around!

Why Be The Worst When You Can Be The Best?

After three open houses and a couple hours of analysis, I thought I picked the top 5 rental candidates with the best financial records, but I was wrong.  All was fine until my fourth and last open house when a 28 year old single guy who graduated from CalTech came in and applied.  He is a software engineer at Google and makes $450,000 a year!  What the……

In addition to his eye-boggling income, he has $400,000 saved up after 6 years of working.  Perhaps some of that is 401K or Google stock, but whatever the case, I was blown away.  The 35 year old cardiologist who makes $300,000 has nothing on this Google guy, partly because the doc is in so much debt and also because he is so anal!  After 20 questions, you’ve got to give a person some breathing room buddy.

When I went to business school, a third of my classmates were engineers because they were the smartest people who were “stuck” making $150,000-$200,000 a year.  They saw their less smart colleagues in sales and marketing move up in the firm and make $300,000+ a year and were envious.  These guys all got 730+ on their GMATs out of 800 and 3.8+ GPAs out of 4.0.  It seemed obvious to me they had a chip on their shoulder and felt like they should be running the place.

The Googler’s applicant simply shattered my belief that engineers face a ceiling.  If you are 28 years old and making $450,000, you are absolutely crushing it.  Only in industries such as private equity, money management, and banking do 28 year olds with 6 years of experience make this kinda dough.  Even if you went to Yale Law School and joined super prestigious Wachtel Lipton, you start off at around a $200,000 base (vs. $160,000 base for the other top 20 corporate law firms) and a potential $100,000 bonus.

The war for talent is on!  So what about the rest of us?

PLEASE STOP MESSING AROUND Read More

High Paying Jobs For All Experienced Bloggers

by in Lifestyle on Feb 17th, 2015

Imagine having fun making money with your blog. You enjoy interacting with your community, responding to comments, writing posts, and highlighting products you think will help your readership. It’s rewarding to have your little slice of the internet universe.

Now imagine making money from your hobby and leaving a job you no longer enjoy for a high paying job that totally fits your blogging interests! So many people are stuck working at jobs they do not not enjoy – some even hate their jobs, but can’t break free due to all their financial responsibilities.

After 15 months of working with several companies in their respective marketing departments, I’m here to tell you that there is a world of fantastic, high-paying jobs out there that every blogger with at least a couple years of experience can have.

We bloggers are creatives and business people in one. We are the CEOs, CMOs, CFOs, COOs of our respective sites. There’s no better way to learn than to learn by actually building something from nothing. We’ve all built something from nothing, and that’s something we should all be very proud of.

I realize that not every blogger can generate hundreds of thousands of page views a month or make a hefty online salary. Some give up when they realize they could be making more at McDonald’s flipping burgers than blogging. But the biggest irony is that most of the successful bloggers who do end up making a lot of money don’t have the sole goal of making a lot of money in the first place. Their primary goal is to write, connect, and share their creativity.

Besides the lucrative Chief Content Officer, Chief Marketing Officer, or VP of Marketing officer positions, here are five more relatively high paying jobs for bloggers to pursue.  Read More

Why Every Company Should Hire A Blogger For $200,000 A Year

Bloggers Make The Best Chief Content Officers And Chief Marketing Officers

by in Lifestyle on Feb 2nd, 2015

There’s something going on in the corporate world that I’m not sure many of you are aware of. Harvard Business Review calls it, “The Content Marketing Revolution,” while Ari Levy from CNBC writes a great report encouraging firms to “Hire More Writers If You Want To Rank Higher On Google.” In essence, corporations of all sizes are beginning to spend A LOT of money on content marketing. There is now the newest C-level title of “Chief Content Officer” floating around Silicon Valley as companies are beginning to understand the power of story-telling, community building, SEO, social media, and ROI focused marketers.

For the longest time, I couldn’t find any other industry that paid as well as the finance industry. For example, first year analysts out of college are now earning $80,000 base salaries plus a bonus in finance. When I left Wall Street in 2012, Directors (one level above VP) were making $250,000 base salaries plus bonuses that could easily equal a full year’s salary or more. It was only a full year after I left the finance industry that I truly appreciated how good the compensation was.

All the tech jobs I was interested in after leaving finance “only” paid between $80,000 – $160,000 full-time plus stock options, which are a complete crapshoot. Those figures might sound like a lot to some who are not living in expensive San Francisco or Manhattan, but I can assure you that $80,000 – $160,000 is squarely middle class with real estate prices costing so much.

Given the compensation packages, I figured I might as well focus on my online media efforts instead of working for much less compensation in a new industry. But after I learned how much Chief Content Officers make at large companies, from talking to various industry people and after spending a full year consulting for a startup, I’ve come to realize that once again bloggers have another fantastic opportunity!

Read More

The Power Of Compounding For Building Greater Wealth

by in Personal Finance on Jan 26th, 2015

“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.

Compound interest is the most powerful force in the universe.

Compound interest is the greatest mathematical discovery of all time.”

~Albert Einstein (source: quotesonfinance website)

I’ve been amazed at the power of compounding ever since my mom explained the Rule of 72 to me many years ago. This simple exercise shows how long it will take for your money to double at a particular interest rate. Divide the expected interest rate into 72 and you have an approximation of how long it will take for your investment to double at the given interest rate. For example, if your projected return is 9 percent, then you divide 9 into 72 and the result is 8. According to the rule of 72, it will take approximately 8 years for your money to double at a 9 percent interest rate.

More recently – as I see the traditional retirement age coming into view- I’m doing some portfolio analysis to assess our financial picture now and into the future. One of the thing that amazes me is a particular TIAA CREF retirement account I contributed to decades ago when I worked at San Diego State University. I contributed to this account during my ten years of employment and invested 75 percent of my allocation in a diversified stock fund and 25 percent in a fixed option. After those ten years were up, I never contributed again nor did I change the asset allocation.

Several decades later, the account value has increased 6 times. That means if I invested $35,000 during those ten years, that account would be worth $210,000 today. It still amazes me as I write this article how a mere $300 or so dollars per month invested conservatively for ten years grew to a respectable sum. When calculating the annual average rate of return on that account, it was approximately 6.75 percent. This is a very attainable rate of return. Read More

Yakezie Blogging 2014 Review And 2015 Outlook

by in Lifestyle on Jan 4th, 2015

Happy New Year!

I hope everyone is having a fantastic holiday season. For those of you who are busy publishing during the slow period, well done! You’ve just increased your chances of experiencing “the boomerang effect” where your traffic surges in the new year as readers come back and eat up all they’ve missed.

It’s always a pleasure to look back at what transpired in blogging land in general. Just the other day, I told my best friend while soaking in the outdoor hot tub how much I still love blogging after almost six years. The Yakezie Network will always be a free community where new and experienced bloggers alike can develop relationships and challenge themselves to develop their blogs into the best possible publications possible.

I’ll always remember how difficult it was to get started my first year with Financial Samurai. I was rejected from everything, including: blog carnivals, staff writing positions, and other networks/mastermind groups. In order to get accepted anywhere, my site had to already be established, so what was a newcomer supposed to do? It was the classic Catch 22.

My hope is that the Yakezie Network can help provide the tips, motivation, and support to make launching and surviving easier for you. Goodness knows that creating something from nothing takes a lot of hard work and determination. Let us never forget our roots, and our efforts to always try to selflessly help others. Read More

Color Me Frugal- Yakezie Member Post

Yakezie Member 2H2014

by in Featured on Dec 29th, 2014

The summer after my freshman year of college, I was one of the most hated people in several towns in Illinois.  Complete strangers would see me and start yelling at me. People I didn’t know from Adam treated me like pond scum. My roommates and I got kicked out of our rental home in Collinsville, IL because we made our landlady’s adult children “nervous,” and we subsequently had to move south to Belleville.  Even when we lived in Belleville, I was working in Shiloh, and the people of that town hated me so much that they called the cops on me and I actually got escorted out of town by the cops.

So what does a relatively sheltered (and usually law-abiding!) small town girl from the frozen plains do to become so infamous and hated in so many St. Louis suburbs?

She sells books door-to-door.  That’s what. Read More

Featured
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  • Financial Samurai: Don’t be scared Eric! There is so much opportunity out there, with decent pay nowadays.
  • Untemplater: Lots of opportunity out there, that’s for sure. Blogging has certainly taught me a lot of skills I...
  • Eric - PersonalProfitability.com: Great post Sam. I’ve toyed with the idea of moving from finance to a digital...
  • LaTisha @YoungFinances: Welcome! I can definitely relate to the student debt issue and graduating into a rough...
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  • Derek@LifeAndMyFinances: When I saw this article come through, I absolutely loved it and read it in its entirety on...
  • Barbara Friedberg: Hi Will, Thanks for taking the time to weigh in on this important issue. That is exactly why I...
  • Financial Samurai: Sharing an e-mail from Jacob: Although we probably can’t afford $200,000 a year for a...
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