Since January 2014 I’ve been in charge of building out a corporate blog as part of my part-time consulting duties. It’s been a good challenge that has effectively lowered marketing costs for the company, improved the company’s authority, and allowed the company to tell their story the way they want. So far so good.
Instead of hiring tons of writers, I wanted to hire only a handful of writers who I felt could each bring a different perspective on various topics. I also wanted each writer to be able to write with authority due to the experience he or she has. There would be no such thing as someone writing a post based off pontification under my leadership.
With a healthy budget, I got to work finding quality over quantity, which I think all of us at the Yakezie Network believe in.
Let me share with you what I think makes a fantastic freelance writer for those of you interested in freelance writing part-time or as a career. My perspective comes from not only being a managing editor of a corporate blog, but also as a blogger who has survived through all the Google land mines over the past five years and makes a viable income stream online.