Matt Cutts, Head of Webspam at Google officially announced on his site that the latest version of Penguin 2.0 is out. Supposedly about 2.3% of English-US queries are affected, which is relatively huge. What’s interesting to note is that several of us in the forum noticed some movement at the end of April even before Matt highlighted a Penguin update was imminent. It certainly looks like Google rolls out their algorithms before making an official announcement. Did you notice any changes in your search traffic at the end of April?
Perhaps it’s too soon to tell, but I’ve heard relatively minimal complaints about the latest Penguin roll-out. Since the Exact Domain update in Fall 2012, I’ve observed a huge improvement in new content across the web. Freelance SEO writers have upped their game to write longer content that better matches a site’s style. Bloggers have also increased the length of their average content with more in-depth material as initiatives such as the Yakezie 5,000+ Words A Week Challenge materialized in November 2012.