As bloggers, we know how difficult it is to gain the trust of a community. Way too many sites start off with a lot of enthusiasm and just fade within a year. Life gets in the way, and that’s fine. There are certainly more important things to do with one’s time than write all day. But for those of you who are serious about blogging, commitment and longevity is a must.
I no longer watch any TV shows live because the networks tend to cancel them arbitrarily mid-season without even an apology or excuse. After spending hours getting into the characters and story, to have a show ripped out from under me pisses me off. I feel like I ended up wasting a lot of time that could be spent doing something else. Now I only watch shows on DVD or Netflix after they’ve survived a third season. Three seasons is enough time for me to invest in the.
The same thing goes with blogging. A lot of readers don’t fully invest their time on new sites. They know the survival rate for surviving past the 6 months, 1 year, 2 years, 3 years mark goes down at each step. Therefore, it is imperative for bloggers who want to make their sites more than just hobbies to survive for at least the first year. Otherwise, readers will tend to just stick with sites that have been around for years, despite having less interesting content. The Yakezie Challenge is six months long b/c it weeds out less serious contenders.
If you are a blogger looking to make connections with other bloggers, the same thing holds true about the importance of survival. Are you really going to bother spending a similar amount of time leaving comments and building a relationship if there’s a high chance the blog will fail? Of course not.
Giving up too soon is one of the top three reasons why sites fail. The other reason is simply unoriginal, unhelpful, uninteresting content. Write Whale Posts if you can instead. Let me discuss more about the third reason why so many sites fail. Read More