How To Write The Whale Post And Gain Lots Of Website Traffic

Creating Memorable, High Traffic Content

by in Lifestyle on Nov 17th, 2011

One of the reasons why public writing is so addicting is because there’s a chance somebody important out there might read what you’re writing and highlight it to somebody else important.  Your traffic starts to surge and your site might even crash due to server overload.  If this happens, congratulations!  You have found your Whale Post!

The Whale Post is elusive.  You think you’re writing interesting stuff, but most of the time nobody really cares, as reflected by the lack of comments.  You can have a site with thousands of subscribers with only 10 people motivated enough to leave some thoughts.  How demoralizing is that?  It’s only demoralizing if you think you’ve written something good.

Whale Post definition: A post which contains over 100 comments or 5X your average number of comments and accounts for at least 25% of your monthly traffic.  This is a new term that I’d like to introduce to the online writing community.

Here’s a case study of how the post, “How Much Do The Top Income Earners Make By Percentage” became a Whale Post on Financial Samurai.  If you search the term “top income earners“, you’ll see this post come up at the top of all major search engines.  Because of this, the post has received over 60,000 page views a month for the past couple of months.  Meanwhile, there are more than 700 hundred comments, hundreds of which could be stand alone 800-word articles themselves!

THE BASICS OF CREATING THE WHALE POST Read More

If You Want To Get Rich, Stop Messing Around!

Why Be The Worst When You Can Be The Best?

After three open houses and a couple hours of analysis, I thought I picked the top 5 rental candidates with the best financial records, but I was wrong.  All was fine until my fourth and last open house when a 28 year old single guy who graduated from CalTech came in and applied.  He is a software engineer at Google and makes $450,000 a year!  What the……

In addition to his eye-boggling income, he has $400,000 saved up after 6 years of working.  Perhaps some of that is 401K or Google stock, but whatever the case, I was blown away.  The 35 year old cardiologist who makes $300,000 has nothing on this Google guy, partly because the doc is in so much debt and also because he is so anal!  After 20 questions, you’ve got to give a person some breathing room buddy.

When I went to business school, a third of my classmates were engineers because they were the smartest people who were “stuck” making $150,000-$200,000 a year.  They saw their less smart colleagues in sales and marketing move up in the firm and make $300,000+ a year and were envious.  These guys all got 730+ on their GMATs out of 800 and 3.8+ GPAs out of 4.0.  It seemed obvious to me they had a chip on their shoulder and felt like they should be running the place.

The Googler’s applicant simply shattered my belief that engineers face a ceiling.  If you are 28 years old and making $450,000, you are absolutely crushing it.  Only in industries such as private equity, money management, and banking do 28 year olds with 6 years of experience make this kinda dough.  Even if you went to Yale Law School and joined super prestigious Wachtel Lipton, you start off at around a $200,000 base (vs. $160,000 base for the other top 20 corporate law firms) and a potential $100,000 bonus.

The war for talent is on!  So what about the rest of us?

PLEASE STOP MESSING AROUND Read More

You Might Be A Blogging Addict If ……

Confessions Of A Blogoholic

by in Lifestyle on Feb 4th, 2011

I love blogging.  I love blogging so much that sometimes I forget to eat dinner because I’m busy responding to comments, writing posts, and socializing online with friends. If I was a high school student again, I think my parents would worry about my health and offline social life. I can hear my father now, “Sam, how about going outside and meeting some nice girl or something?”

We have three main verticals on Yakezie.com: Personal Finance, Lifestyle, and Writing Contest.  What I’ve come to realize is that we might very well be missing one of the most important verticals… Blogging!  After all, the Yakezie Network is a network of bloggers who are all trying to figure out how to improve our respective sites.

Writing is a lot about self-reflection.  How do I feel about this situation?  Why do things happen the way they do?  Will I ever be able to get ahead?  I think about things constantly and if I didn’t put anything down in writing, I’d miss out on so many things because thoughts come and go in a flash.

One evening, I was reflecting on whether or not I have become a blogging addict.  Spending an extra 20-30 hours a week in front of the computer seems kind of excessive frankly.  I want to make sure that I won’t be checking into rehab soon and came up with a list to check my pulse.  Won’t you have a look and share your thoughts?

YOU MIGHT BE A BLOGGING ADDICT IF…. Read More

To Build Greater Wealth Never Sell Your Income Producing Assets

Hold On To Your Blog, Real Estate, And Dividend Funds For As Long As Possible

by in Personal Finance on Apr 1st, 2015

Do you know what happens when you sell an income producing asset? You end up spending so much time trying to recreate what you sold in vain. Thanks to inflation, declining interest rates, and a bull market, the asset you sold becomes tougher and tougher to replicate if you don’t buy another asset immediately.

Selling an income producing website is even tougher given it often takes at least a year or two to produce any meaningful type of income. Not only do you lose your voice online, you also lose the relatively passive income and a platform that could lead to many new opportunities.

Bottom line: try not to sell your income producing assets if you want to create greater wealth in your lifetime.  Read More

The Best Way To Make More Money Online: Become An Authority Affiliate

Become An Expert In What You Recommend By Going All-In

by in Lifestyle on Mar 16th, 2015

Making money online is one of the most audacious goals out there. To be untethered from an office and work from anywhere there is internet access is a dream come true. I never thought I’d ever make a sustainable income stream online until I was hiking in Santorini, Greece back in 2011. A client e-mailed me to advertise on FS while I was sipping an overpriced $10 beer at a bar. I put up the code in 30 minutes, and he sent me a $1,250 Paypal 15 minutes later. It was then that I knew maybe, just maybe I could make a living online!

Selling links is not a sustainable way to make money online anymore. We’ve seen Google wipe out a massive amount of sites due to link building practices that violate their terms of service. While I continue to believe every single site owner can do whatever they want with their own sites, if you want to gain search traffic from Google, then it’s best to play by their rules.

For the past three and a half years since I left my day job, I’ve experimented with affiliate advertising. At first, I was reluctant, because it felt weird pushing a product. So instead, I decided to thoroughly use each and every product for several months before really writing about them on my sites.

Affiliate advertising is the best form of advertising because if you find the right products, they naturally complement the content on your site. I strongly suggest writing articles first, without having an affiliate product in mind rather than write an article for the main purpose of making money. This way, your article is much more natural. Readers can tell if you’re just writing another product review post for money, or if you truly feel the product provides value to your community.

Despite being a user of all the products I highlight on my site and spending hours testing new features and functionality, I felt I could do more to build the trust of my readership. Thus, I’d now like to introduce you to the “authority affiliate” model.

Read More

How Important Is Social Media To Your Blog Or Business?

Maximize Your Use Of Time And Money Online

by in Personal Finance on Mar 2nd, 2015

As an online media consultant for several financial technology companies, I’ve been asked to think about existing traffic acquisition strategies and figure out better ways to utilize a company’s time and money to improve returns. I love analyzing data and finding solutions to increase ROI. As a problogger, leveraging my experience building Financial Samurai over the past six years to help other companies grow their brand and traffic online makes sense.

For the longest time, I’ve had a bias AGAINST social media. Who has time to tweet, like, flip, share, and do all that? Social media seriously feels like a huge time sink if you are just a one or two person show. The only platform I really use is Twitter, and even Twitter I feel is not a very good use of my time.

Look at what happens on social media:

* You open yourself up to social flaming wars

* You create stress by always feeling you have to respond to people

* The police come and arrest you once you tell everybody on Facebook you robbed a bank

* Given Facebook’s privacy settings are so confusing, Mark Zuckerberg’s sister didn’t realize the family photo she posted on her Wall was actually accessible to more people than she thought.

* You don’t get that much traffic back to your site, unless your site is really small, or all about social

There is social media overload, and I just don’t have time to run a Facebook page, Pinterest page, Twitter feed, Google+ page, and LinkedIn page to help those sites gain traffic. Instead, I’ve focused all my time just writing content on Financial Samurai and doing the basic social media publishing, but nothing more.

But some people are rockstars at social media and I wonder if it takes a certain type of personality to always be talking about yourself and your work online. I personally get sick of hearing myself speak, which is why I’m constantly looking for other viewpoints.

Let me share with you a spreadsheet I put together on various sites’ traffic figures, social percentage, and social percentage. Let’s see if we can glean any data together. Read More

High Paying Jobs For All Experienced Bloggers

by in Lifestyle on Feb 17th, 2015

Imagine having fun making money with your blog. You enjoy interacting with your community, responding to comments, writing posts, and highlighting products you think will help your readership. It’s rewarding to have your little slice of the internet universe.

Now imagine making money from your hobby and leaving a job you no longer enjoy for a high paying job that totally fits your blogging interests! So many people are stuck working at jobs they do not not enjoy – some even hate their jobs, but can’t break free due to all their financial responsibilities.

After 15 months of working with several companies in their respective marketing departments, I’m here to tell you that there is a world of fantastic, high-paying jobs out there that every blogger with at least a couple years of experience can have.

We bloggers are creatives and business people in one. We are the CEOs, CMOs, CFOs, COOs of our respective sites. There’s no better way to learn than to learn by actually building something from nothing. We’ve all built something from nothing, and that’s something we should all be very proud of.

I realize that not every blogger can generate hundreds of thousands of page views a month or make a hefty online salary. Some give up when they realize they could be making more at McDonald’s flipping burgers than blogging. But the biggest irony is that most of the successful bloggers who do end up making a lot of money don’t have the sole goal of making a lot of money in the first place. Their primary goal is to write, connect, and share their creativity.

Besides the lucrative Chief Content Officer, Chief Marketing Officer, or VP of Marketing officer positions, here are five more relatively high paying jobs for bloggers to pursue.  Read More

Why Every Company Should Hire A Blogger For $200,000 A Year

Bloggers Make The Best Chief Content Officers And Chief Marketing Officers

by in Lifestyle on Feb 2nd, 2015

There’s something going on in the corporate world that I’m not sure many of you are aware of. Harvard Business Review calls it, “The Content Marketing Revolution,” while Ari Levy from CNBC writes a great report encouraging firms to “Hire More Writers If You Want To Rank Higher On Google.” In essence, corporations of all sizes are beginning to spend A LOT of money on content marketing. There is now the newest C-level title of “Chief Content Officer” floating around Silicon Valley as companies are beginning to understand the power of story-telling, community building, SEO, social media, and ROI focused marketers.

For the longest time, I couldn’t find any other industry that paid as well as the finance industry. For example, first year analysts out of college are now earning $80,000 base salaries plus a bonus in finance. When I left Wall Street in 2012, Directors (one level above VP) were making $250,000 base salaries plus bonuses that could easily equal a full year’s salary or more. It was only a full year after I left the finance industry that I truly appreciated how good the compensation was.

All the tech jobs I was interested in after leaving finance “only” paid between $80,000 – $160,000 full-time plus stock options, which are a complete crapshoot. Those figures might sound like a lot to some who are not living in expensive San Francisco or Manhattan, but I can assure you that $80,000 – $160,000 is squarely middle class with real estate prices costing so much.

Given the compensation packages, I figured I might as well focus on my online media efforts instead of working for much less compensation in a new industry. But after I learned how much Chief Content Officers make at large companies, from talking to various industry people and after spending a full year consulting for a startup, I’ve come to realize that once again bloggers have another fantastic opportunity!

Read More

How To Make Money Quitting Your Job
  • maria@moneyprinciple: I’ll start with trying to answer you question first, Sam. I think that people start...
  • Untemplater: Even though I’ve been burnt out many times during my blogging career, I thankfully never wanted to...
  • Financial Samurai: It really is as simple as e-mailing someone on their marketing team, or general contact info. If...
  • Swati: I just applied for a Media.net account. But I am really skeptical about it since I have read a lot of negative...
  • Nathan: FS, It sounds like you have had the most success getting directly exposed to a company. Any tips for reaching...
  • yaduvanshi: Hello, this is a good alternative to adsense and you have written really good blog post, my highest Ecpm...
  • The Frugal Toad: Social media is a growing source of traffic for me but I agree it can be a big time consumer....
  • TheLendingMag: Social media definitely has its place, but it’s important to put it in its place. If not…....
  • The Frugal Toad: I’m a content certified publisher(whatever that means) with one of the major affiliate...
  • Untemplater: I’ve built relationships with several of my affiliate partners. It’s definitely helpful to...
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