31 Days to Build a Better Blog - Day 1 | Bloggers Lair | Yakezie Forums

Here's what I've been using:

Short:  Familymoneyvalues – helping families maintain and build wealth for generations

Long:  Family Money Values is a website about wealth to help families maintain and build wealth for generations by helping visitors learn about wealth issues; wealth transfer tools; family structures to consider; and family and business governance concerns.

If I need to personalize it I use: Marie at Family Money Values wants to help families understand the potential consequences of wealth. She encourages visitors to take the long view and pull all family generations together to nourish the family legacy and wealth.

and I have struggled with this since the get-go!

Post edited 2:57 pm – June 1, 2011 by Jason@LiveRealNow

Oooh, shameless plug warning.

On Monday, I reviewed a book on elevator pitches: http://liverealnow.net/book-re…..ig-impact/

Main points to crafting the pitch:

1. Case.  If you can’t make your case, nothing else matters.
2. Creativity.  You won’t win by being the same as
   everyone else.  The same product, the same service, the same buzzwords
   won’t differentiate yourself from the competition.
3. Delivery.  Stumbling, stammering, and talking to
   the wall will make the the best product and the most creative
   presentation sound like crap, every time.  You need to build your
   presentation and practice it, so you come across and smooth
   an knowledgeable.

One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice.  Be sincere and sound it.   Believe in the material and yourself.

  Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech
practice.

Budgeting in the Fun Stuff is a personal finance blog about finding the balance between paying your bills, saving for your future, and budgeting in the fun stuff along the way.

The Saved Quarter said:

Jason, thank you for that information! I'm sure that will help members of this group to formulate great pitches that work for their blogs. 

The pitch I came up with back in September is pretty much the same one I still use in writing. When I'm talking in person, I tend to say that I write a blog about saving money and living well on a low income, in a high income area. It's still succinct, but not exactly the same as my written pitch. Would it make sense to connect them so it's the same pitch in person and in writing?  

 

You're looking at two different audiences, in person or online, so crafting the pitches to different needs makes sense.   I'd consider expanding on it.  One sentence is closer to a tag line.  With an elevator speech, you can assume you've got a couple of minutes of attention to use. What makes you unique?  Why should your audience care?  What's going to make them remember you tomorrow?  

The best thing you can do is make sure your pitch passes the "So what?" test.

If a stranger introduced themselves with your pitch, would you be intrigued, or would you say "So what?" and move on?  Your goal is to sell yourself and your site in a minute or two, NOT do an informative summary.

Here's what you have:

"I'm a frugal mom making the most of meager means, saving my quarters to save a quarter of my income."

Here's what I'd change it to:

"I'm a frugal mom making the most of meager means and showing my readers how they can save a quarter of their income, even if money is tight.  That's security.  Take a look and see how you can build yourself a financially secure future, too."

It turns an informative tagline into a value proposition for your audience AND pitches them to check out your site, in three sentences.  It's still short for a pitch, but it's a good introduction.

Jason, thank you for the suggestions. I like the idea of adding the value proposition. I'll play with it.

Short pitch: Balancing personal finance with sustainable living.

Long Pitch: We are a married couple who strive to balance our financial goals with
our sustainable lifestyle.  Achieving this balance takes a lot of
compromise, detailed discussions and careful evaluation of how we handle
our personal finances while doing what we can to protect the earth and
act socially responsible.