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Ad Color Scheme

UserPost

3:20 pm
February 9, 2011


Buck Inspire

Member

posts 1546

Hi guys,

 

With all this talk of AdSense, I'm experimenting on my site.  Since my colors are on the darker side, should my ad blend and be dark, too?  Or should I chose to make it stand out with blue and white?  Any advice?

 

Thanks! Cool

4:38 pm
February 9, 2011


Budgeting in the Fun Stuff

Member

posts 3048

I've always heard that blending is better…

Crystal

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12:35 am
February 10, 2011


Buy Like Buffett

Member

posts 1682

I think that a brighter color would be nice…more of a contrast.

 

 

Mark

Learn how to build wealth at Buy Like Buffett.

Learn about making money online at Mark Riddix dot com

Follow me on Twitter

4:19 am
February 10, 2011


Derek@LifeAndMyFinances

Member

posts 1298

Typically, blending is the best option, but since your colors are so dark, I think I would go with Mark and try the contrast. Nothing too crazy, but I think the color blend will get lost on your pages.

Derek @ Life And My Finances 

Website: http://www.LifeAndMyFinances.com

Twitter: http://twitter.com/LAMFinances

Email: derek@lifeandmyfinances.com

5:58 am
February 10, 2011


Buck Inspire

Member

posts 1546

Mark and Derek,

 

Great point.  Will tinker a bit.  Turning into a mad scientist with all these things to tweak. Confused

6:57 am
February 10, 2011


MyJourneytoMillions

Member

posts 1012

Do some A/B Testing.  I set it up once and forgot how to do it  (meaning the actual code) – but what you basically do is create two opposite ads then using php code you have half show up half the time and the other show up half the time and then see what gets you more clicks. 

That being said, if you only have 6 clicks TOTAL since starting your site you are going to have to A/B test for a while

10:32 am
February 10, 2011


Suba @ Wealth Informatics

Moderator

posts 1876

Buck,

 

No one other than you can answer that question :) You will get a lot of contradicting answers. For some blogs, blending works, for some contrast works. So both the answers are right, but not helpful to you. Evan is spot on. Use A/B testing. Here is the code -

<script type="text/javascript">
    var random_number = Math.random();
    if (random_number < .5){
        //your first ad unit code goes here
    } else {
        //your second ad unit code goes here
    }
</script>
<script type="text/javascript"     src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>

 

Test it for as long as it takes to get a good number of clicks. If your traffic pattern changes drastically, test once more at that time…

Visit me @ Wealth Informatics Financial freedom through information

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Have a comment or want to say hello – wealth [dot] Informatics [at] gmail [dot] com

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5:09 pm
February 10, 2011


My Personal Finance Journey

Member

posts 3159

Just checked out your site! It is a tough call for your color scheme to choose an effective adsense color. 

I typically go with a blend regime on my site though. 

Jacob @ My Personal Finance Journey

Visit me at My Personal Finance Journey

Email me jacob@mypersonalfinancejourney.com

Be my Facebook Friend, Follow my journey on Twitter

10:04 pm
February 10, 2011


Invest It Wisely

Member

posts 2019

Agree with Evan on A/B split testing. I haven't yet tried it myself though I should; I used to go with blend then went to default, and I am getting decent results these days.


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