Adsense - Target Writing | Bloggers Lair | Yakezie Forums

Hi

Can someone please clarify something for me.

hen I go to Adwords I can look up what a particular word pays, how many clicks it gets etc. If I have adwords (for example to advertise my accounting business) I pay whenever someone searches on that particlar word, my ad comes up, and they click on it. Does the converse work for Adsense?

For Example

- Do the words I use in my post drive the ad content in the adsense ad on my blog? I presume that it does.

- Therefore, does it mean that if I use certain 'key' words in my post, that the higher value or more regular ads will be shown? So, that in the event that someone clicks on it, I get more money?

I think this is called SEO – but I'm not sure. If anyones got some expertise in this area, that would be great.

 

BTW – I'm not planning to make my blog dull by targeting certain words – I prefer my freewheeling style no matter how little it makes me.

Thanks

Jason@LiveRealNow said:

SEO and adsense are separate.

The content of your page does drive which adsense ads show up, but only partially.  The browsing history and Google Empire-of-Information determines what that user wants to see most.  :)

You can control which parts of your content actually get used by adsense to determine which ads to display, instead of letting it look at your sidebars, header, and footer for irrelevent content.

 

Use

<!– google_ad_section_start –>

and

<!– google_ad_section_end –>

Edit your theme to put those immediately before and after your post text to get the most relevent ads.  If you're using a good theme, there will be an option you can set to make that happen without using the editor.

In the Atahualpa theme, in the 'Edit Center Column' section, put the start as the last item in 'Content ABOVE the LOOP' and the first item in 'Content BELOW the LOOP'.

---

Just to be clear, in Atahualpa I'd use "<!– google_ad_section_start –>" twice – once as the last item in Above Loop and once as the first item in Below Loop, right?  I wouldn't use "<!– google_ad_section_end –>" at all?

BTW, thanks!  I didn't know about this and use Atahualpa, so this is GREAT!

Budgeting in the Fun Stuff said:

Jason@LiveRealNow said:

SEO and adsense are separate.

The content of your page does drive which adsense ads show up, but only partially.  The browsing history and Google Empire-of-Information determines what that user wants to see most.  :)

You can control which parts of your content actually get used by adsense to determine which ads to display, instead of letting it look at your sidebars, header, and footer for irrelevent content.

 

Use

<!– google_ad_section_start –>

and

<!– google_ad_section_end –>

Edit your theme to put those immediately before and after your post text to get the most relevent ads.  If you're using a good theme, there will be an option you can set to make that happen without using the editor.

In the Atahualpa theme, in the 'Edit Center Column' section, put the start as the last item in 'Content ABOVE the LOOP' and the first item in 'Content BELOW the LOOP'.

---

Just to be clear, in Atahualpa I'd use "<!– google_ad_section_start –>" twice – once as the last item in Above Loop and once as the first item in Below Loop, right?  I wouldn't use "<!– google_ad_section_end –>" at all?
 

BTW, thanks!  I didn't know about this and use Atahualpa, so this is GREAT!

---

No, I'm dumb and typed that wrong.  Put "<!– google_ad_section_start –>" as the last item in Above Loop and "<!– google_ad_section_end –>" as the first item in below loop.   Adsense will look at everything between start and end.

Invest It Wisely said:

Thanks for sharing that tip, Jason! I'm going to try that out.

---

definitely cool stuff.  I just added it and the ads are much more focused on the content of the posts.

Thanks all. I might give the plug in a go first, my progarmming skills are not quite up to messing around with the code yet.

Perhaps I was doing something wrong, but I found the extra ads overbearing and when I tried to suppress them I wasn't seeing the results on my pages.  I also wasn't able to figure out how to control what types of ads showed up in each spot.  I think we're content w/ left hand column for now.

The other useful thing you can do is add comments to your post that might help adsense understand your content better as well like:

 

<!– Credit Cards Loans Debt Control —>

In your HTML as well, it seems to work as well.

Alan

i will second Jason's comments. initially, when your site is new the ads will be targeted to your content, and those tags help spiders focus better.  now as the site gets older and gains traction, google starts to factor in its own intelligence into the mix and predicts what your reader is likely wanting to see or interested it.  the new laws on internet privacy tracking should be interesting to follow, as it has heavy implications for bloggers, and google i am sure the lobbying dollars are already earmarked for this initiative…