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6:08 pm February 20, 2012
| Shannyn @FrugalBeautiful.com
| | Chicago, IL | |
| Member | posts 261 |
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I know this has probably been hashed over in Yakezie but wanted to post it for those of us who want to chime in or have new insights/experiences.
Have you had any luck with affiliate links? If it works, what do you do to generate sales? What has been your experience either way?
I've found for the most part affiliate links have been "free advertising" on my blog with a few click thrus and no real sales. The commissions are great (when they happen) but I haven't been actively promoting the merchants besides the ads in my sidebar…thoughts or experience with this?
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7:22 pm February 20, 2012
| MoneyInfant
| | Bangkok | |
| Member | posts 72 |
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I haven't tried much in the way of financial products, but I have sites in the dating niche and those affiliate links and banners work pretty darn well. I believe it is because in that niche the visitors are more desperate for a solution. I think if you find a financial product that caters to desperate people you will do better numbers wise, but considering what those products might be (payday loans, debt consolidation, prepaid debit cards, etc) you might not sleep as well at night. For most affiliate programs you need a high volume of traffic from the search engines IMO.
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8:00 pm February 20, 2012
| This That And The MBA
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Haha MoneyInfant they are definately desperate
I do agree too that those types of ads generally do better than offering financial products, just from what I know with a few friends that own websites.
The payday loans and debt consolidation also are desperate and can generate some good affiliate cash flow.
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7:41 am February 21, 2012
| Eric – PersonalProfitability.com
| | Portland, OR | |
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I have found that sidebar affiliate links don't do much for me. I do well when writing about a product I use myself with links inside that post.
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9:12 am February 21, 2012
| Modest Money
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In my experience outside of blogging it was just a matter of getting highly targeted traffic related to the affiliate program. With a blog I think a lot of visitors will ignore sidebar ads, especially since they don't show up in rss. As Eric mentioned, in-content affiliate links backed up by a personal recommendation will likely do much better. I'll probably go more in that direction once my blog builds up better traffic.
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2:03 pm February 21, 2012
| Glen Craig
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Find an item that you already love and talk about how you use it (that has an affiliate). When you know a product first-hand your readers will know.
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8:34 pm February 21, 2012
| ThadP @ thadthoughts.com
| | Austin area, Texas | |
| Member | posts 184 |
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Glen Craig – Free From Broke said:
Find an item that you already love and talk about how you use it (that has an affiliate). When you know a product first-hand your readers will know.
Funny thing is, I think we know it as well.
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6:25 am February 22, 2012
| Shannyn @FrugalBeautiful.com
| | Chicago, IL | |
| Member | posts 261 |
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Interesting- thanks for the feedback everyone. I've had lackluster results with my affiliate links in the past but haven't done much to actively promote it. I'm hoping to change that since the commissions are so nice but if it doesn't turn around it's just cluttering up my sidebar!
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7:26 am February 22, 2012
| jonrhodesuk
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| Member | posts 277 |
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Most people don't click on banners these days. They are all over the internet, and people tend to develope a blindness to them, so don't really see them. I would agree that generally a contextual affiliate link that is quality and relevant is the way to go. Regular readers will eventually learn to trust your recommendations if you keep pointing them to useful quality products.
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9:11 am February 22, 2012
| TightFistedMiser
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I do okay with affiliate links; I usually make a couple hundred a month or so from them. Links in the sidebar generally don't produce any commissions. Frugal blogs aren't the best for making affiliate commissions but I've had decent luck promoting Mr. Rebates and Swagbucks. Those are referral programs rather than affiliate programs but they do make me a little money.
Most of my affiliate commissions come from writing posts about the product. It also helps that I have several blogs and can place affiliate links on the most appropriate blog.
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12:21 pm February 22, 2012
| Jeff @ Sustainable Life Blog
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I've got 1 Affiliate link on my site, and it gets quite a few click through people but has never had a purchase :(
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8:11 pm February 22, 2012
| The College Investor
| | San Diego, CA | |
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TightFistedMiser said:
I do okay with affiliate links; I usually make a couple hundred a month or so from them. Links in the sidebar generally don't produce any commissions. Frugal blogs aren't the best for making affiliate commissions but I've had decent luck promoting Mr. Rebates and Swagbucks. Those are referral programs rather than affiliate programs but they do make me a little money.
Most of my affiliate commissions come from writing posts about the product. It also helps that I have several blogs and can place affiliate links on the most appropriate blog.
Very similar here. Write about and have links to what you support and use. That is your best bet.
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9:50 pm February 22, 2012
| Jeff Rose
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I just really got into affiliates later part of last year and thus far the best conversions happen when you're able to tell a story about the service or product. I've had decent success with Credit Sesame, Credit Karma and Lending Club this way.
Also, using a tip from Pat Flynn I installed the Pretty Link plugin that allows you to "mask" your affiliate links. There's a free version that you can use. It's super easy. :)
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10:46 am February 23, 2012
| moneysmarts
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Post edited 10:48 am – February 23, 2012 by moneysmarts
Like Jeff mentioned I've had the best luck with affiliate programs when either telling my own story about using the product, or in giving an in depth review of the product and what I think of it. Banners never tend to do very well, it's the in-content links in a review or post about a site that tend to see results. I've had good luck talking about my experience with my bank, Perkstreet, as well as my experience with Lending Club and ING Direct. Last month I was able to pay my mortgage from affiliate income alone, so it is possible to do some decent income. The only thing was that the affiliate stuff never really took off too much until i had some decent traffic – probably in the 1000+ page views/day. Of course if you can get some very targeted traffic for a topic that would help as well.
Also, it helps if you can get in the top of the search results for reviews for a certain product or site. If you can get on page one you can probably expect to see some conversions.
I also use a plugin called Ninja Affiliate (affiliate link!) in order to keep track of all my affiliate links – as well as get some reporting data on clicks/etc. It's a pay for plugin, but there are free ones out there like Jeff mentioned that will work as well.
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2:21 pm February 23, 2012
| KyleAAA
| | Atlanta, GA | |
| Member | posts 75 |
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Post edited 2:25 pm – February 23, 2012 by KyleAAA
I rarely actually talk about specific affiliates in the sense that I almost never write a post with a particular affiliate promotion in mind. I will just include affiliate links to reputable vendors (usually vendors I've personally used at some point, but sometimes just vendors I've heard good things about from people I trust) in the content of the post. For example, if I'm writing about life insurance I'll say something like "you can compare multiple quotes online using xyz.com." Or if I'm writing about mutual funds, I might throw in something like "you can sign up for a free account at Morningstar and throw this group of funds into their portfolio x-ray tool for more insight," etc. You can do it either as an aside or directly within the context of the post. Directly within the context of the post is obviously more effective, but many times that''s too awkward to make work easily.
As multiple people have said above, sidebar affiliate links almost never work for anybody. You've got to pre-sale the offer if you want them to click and then follow through. If somebody is researching life insurance, chances are they'd find it useful to be able to get a few free quotes from various companies, even if it's just to see how much the premiums might be. That's an easy sell. Just don't pitch products that suck. Readers will see through this eventually.
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