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Home Yakezie Forums Bloggers Lair Anyone using Google DFP?

Anyone using Google DFP?
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12:14 pm
November 27, 2012


Jeff Rose

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My wife has been hounding me to find out about this since she has some mommy bloggers in her network that have been using it and their Adsense (supposedly) has been more than quadrupled since incorporating all their ad networks. 

Here's the link in case you haven't heard of it:  Google DFP. 

 

I won't pretend to know what it does, but here's the gist….

 

You to need to have at least 3 ad networks and then you run them all trough DFP.   Google will then compete to run the ads that payout more than the  competing ad networks making it a win-win for all parties.   Overall, higher CPM for you.

 

Still don't quite understand hence why I'm reaching out here.   Wink

Jeff Rose, CFP®

Blog: http://www.goodfinancialcents.com
Book site: http://www.soldieroffinance.com

Email: jeff@goodfinancialcents.com


 

Check me on Twitter: @jjeffrose or Facebook: Good Financial Cents Fan Page

8:03 pm
November 27, 2012


BeatingBroke

North Dakota, USA

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That actually looks pretty cool.  I've got my own adserv set up, so most of my banners run off of that, but it looks like they'd do it too and have a few more capabilities.  I'm interested to see if anyone else has used it at all, and what their reaction has been.

 

Of course, the conspiracy theorist in my questions giving Google that much insight into my site. Surprised

Beating Broke

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8:04 am
November 28, 2012


Glen Craig

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I've looked into it a while back but couldn't get my head around configuring it (doesn't mean it's hard, could be me).  I'd like to give it another serious look though.

Glen Craig

Site: Free From Broke Personal Finance

Parenting Family Money

Twitter: @freefrombroke

Facebook: Free From Broke Personal Finance and Parenting Family Money

9:42 pm
November 28, 2012


Jeff Rose

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What really got me interested was that this mommy blogger who figured it out was making about $600/mo of Adsense before DFP.  After incorporating it, she's now making about $2400/mo.   That's what caught my attention. 

Basically, it was making Adsense compete against her other ad networks to find the highest ad buyer. 

 

Now this is in the mommy blogger world where CPM's are generally lower.  I could only imagine in the personal finance niche. 

 

Luckily, I just learned that my wife has a mommy blogger connection that we're going to pay to set it up right.   She charges $100/hour (yikes) but says it should only take about an hour an half.  Knowing it would take me two full weekends to try and figure this out and most likely I wouldn't, I figure it's well worth it. 

I'll report back with any findings…..

Jeff Rose, CFP®

Blog: http://www.goodfinancialcents.com
Book site: http://www.soldieroffinance.com

Email: jeff@goodfinancialcents.com


 

Check me on Twitter: @jjeffrose or Facebook: Good Financial Cents Fan Page

7:17 am
November 29, 2012


Glen Craig

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I'd love to hear what you find out!

I'd also be interested in hearing what these other networks are.  What exactly is Adsense competing against?  I can see if there are CPM networks to compare with but most of my stuff is affiliate (if it isn't adsense).  

Glen Craig

Site: Free From Broke Personal Finance

Parenting Family Money

Twitter: @freefrombroke

Facebook: Free From Broke Personal Finance and Parenting Family Money

6:04 pm
February 11, 2013


BeatingBroke

North Dakota, USA

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Did you end up implementing this Jeff?  How did it go?

Beating Broke

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9:03 pm
February 11, 2013


Jeff Rose

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BeatingBroke said:

Did you end up implementing this Jeff?  How did it go?

1. Yes.

2. I have no idea.   Yell

 

Let's just say that I'm using it, I'm just not sure if I'm using it effectively.   It's been live for 2 months and I haven't seen a huge jump in Adsesne or any of my other ad networks.  I just made some tweaks over the weekend so hopefully I'll have something concrete to report soon.

I will say the setup was really complex; at least for me.  There are some really great tutorials on the web but it's still very confusing. 

Jeff Rose, CFP®

Blog: http://www.goodfinancialcents.com
Book site: http://www.soldieroffinance.com

Email: jeff@goodfinancialcents.com


 

Check me on Twitter: @jjeffrose or Facebook: Good Financial Cents Fan Page
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