Are You An Authority in the Eyes of Google? The key to rank higher in the Google SERPS ( Search Engine Ranking in short) | Bloggers Lair | Yakezie Forums

Headed over now…

NoDebtMBA said:

Commented.  Is being an authority just an extension of the factors that go into page rank or are there a different set of criteria?

Getting sitelinks is based on neither.  They usually come about from a certain percentage of links in to your site being based on a phrase.  Since the recent Google algo changes which have highlighted brands, this has become more of the case.

Keep in mind, also, that there are minimum Google traffic levels for sitelinks.  Basically, you're not going to get sitelinks for the phrase "dsfadsfdafklk dkafjlsfjsdl" because not very many people search for it. 

The people who have sitelinks for their blogs have both of the following elements:

1) Lots of incoming links with the anchor text set as their blog's name.

2) A fair amount of people using Google to get to their site (to trigger traffic high enough for sitelinks).

JT_McGee said:

NoDebtMBA said:

Commented.  Is being an authority just an extension of the factors that go into page rank or are there a different set of criteria?

Getting sitelinks is based on neither.  They usually come about from a certain percentage of links in to your site being based on a phrase.  Since the recent Google algo changes which have highlighted brands, this has become more of the case.

Keep in mind, also, that there are minimum Google traffic levels for sitelinks.  Basically, you're not going to get sitelinks for the phrase "dsfadsfdafklk dkafjlsfjsdl" because not very many people search for it. 

 

The people who have sitelinks for their blogs have both of the following elements:

1) Lots of incoming links with the anchor text set as their blog's name.

2) A fair amount of people using Google to get to their site (to trigger traffic high enough for sitelinks).

 

Interesting.  That makes a lot of sense from the user's (searcher's) point of view and Google's business benefits when they increase utility to users.   Thanks for the clarification.

To expand on JT – Google says the sitelinks are created to help with the user experience. They have no mention of authority that I know of.  I've found that either popular articles are used (popular in the eyes of google search) or items like pages, that would help a user navigate, like what is already in your navbar.

Neat! Thanks for putting your list together and highlighting this. Your list says that I am not an 'authority', but when I put my blog name into google, it comes up with six links. Woohoo!

The general rule that I try to follow is five internal links to each article and they call it as creating Internal Link nets and it definitely boosts the ranking.

John Border said:

The general rule that I try to follow is five internal links to each article and they call it as creating Internal Link nets and it definitely boosts the ranking.

I try to include a link every 120 – 150 words, so it usually works out to 5-7 internal links in each article.

I use the 1 link per 120 words rule of thumb as well.  For me that's 3-4 links usually.  I'm shocked when I write anything more than 500 words!

Thanks for letting us know about authority and checking it out (and the link love of course).