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11:14 pm
April 28, 2011
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Freelancepf
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11:19 pm
April 28, 2011
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Freelancepf
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And here is a recent New York Times article raising a similar point–mostly discussing Huffington Post and their "syndication." The "raise to zero" in almost every field–from farming out labor overseas to now promising "exposure" for free articles (which might hurt search engines) is concerning to me on a personal level. How about you guys?
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7:11 am
April 29, 2011
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MyJourneytoMillions
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Fantastic article…I will be forwarding that to each of these people that offer me content syndication lol
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7:29 am
April 29, 2011
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moneycone
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If you look at SeekingAlpha, it runs pretty much on syndicated content. (Recently they've changed the model, but that's how they rose to fame). If you get in on SA, you *do* get good traffic and great exposure.
In fact, some folks did a research on how articles in SA actually influenced the stock market!
So I would say the issue is not black & white. If an unknown site came to me with syndication offer, I'd reject it outright. But if it is a well known site, I'd give it some thought.
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7:33 am
April 29, 2011
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moneycone
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Folks have differing opinions about HuffPo – but even a tiny link brings good traffic. One of my articles got listed in HuffPo – I used the word loosely – since it was a link to my site under their 'posts from around the blogosphere' section.
One tiny link and that had so much potential.
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12:22 pm
April 29, 2011
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Barbara Friedberg
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Freelancepf said:
Barbara:
I think it is a personal decision. The other day, however, I read a really great post that I think sheds some light on this situation. It is called: "The dangle: The illusory promise of content farms." It discusses how these "for-profit" companies "dangle" exposure, etc., in order to get you to give them exposure for free. In that authors view, it generally does not help your blog. I have read a few pieces like that over the last few months, so I don't think I would personally do it. That widget in particular cannot in my opinion bring you any traffic, that is for sure.
Excellent and enlightening article! Lots to think about-I'll keep you posted :)
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2:02 pm
April 29, 2011
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Bank Guru
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I noticed in a few responses, members were still debating if syndicated content was actually duplicated content. It might seem like duplicate content but it actually isn't. You can check out what Google has stated specifically about duplicate content. The Google version is a bit dry and Search Engine Journal has a great piece on syndicated content.
Having a major site want to syndicate your content is not only amazing, it is a testament to all the hard work you have put into it. I would specifically ask them the following questions:
1. Where will my content be specifically published? What websites and on what categories/pages?
2. What is the frequency of syndicated content (Daily, Weekly, Monthly)? – you are essentially giving them brand awareness (or an 'ad') on your site by placing that widget. You should be compensated accordingly (min. weekly)
3. Where do they want to place the widget on your website and can it be branded to fit in your website?
4. How will they be syndicating the content? Will they manually do it or will they need an RSS feed (most blogs have an RSS feed).
5. How long is this agreement lasting? If one party stops (you remove widget or they stop publishing content) what are the penalties?
The offer allows your blog to generate a larger exposure to other websites. Bringing in more readers, links, and traffic which you can in turn sell through ads…affiliates…etc.
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6:04 pm
April 29, 2011
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Barbara Friedberg
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Bank Nerd, When you said, you should be compensated for the widget placement, do you mean, they should pay me for widget placement? Or are you referring to them syndicating my content as "my payment?" Would you do it gratis, for the potential traffic? thanks for your insights.
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6:32 pm
April 29, 2011
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Bank Guru
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Hi Barb,
I should have clarified it a bit more. I could see how it was a bit confusing. Sorry about that!
When I said payment, I meant it as they syndicate your content. Good old bartering.
Personally, if the widget was related to our readership and most importantly, if it provided value to our readers. Then I would take it. Not sure what the widget is, so I can't give you a straight answer.
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8:52 am
April 30, 2011
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Barbara Friedberg
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Bank Guru, I think the widget is some sort of abbreviated feed of their content. I'm still negotiating with them to get the details sorted out. Thank you so much for your input. Best regards, Barb
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12:34 pm
April 30, 2011
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MyJourneytoMillions
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Barb,
My question to a lot of these guys is why do I have to do nothing to get syndicated by onespot who does the WSJ blog feed? http://onespot.wsj.com/
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2:57 am
May 1, 2011
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Buy Like Buffett
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Hi Barb,
Moneycone is correct. I let Benzinga syndicate my blog for about 6 months in 2010. They asked me to display a widget so I did for a few months. I took it down after like 2 months when I changed my blog's design and never put it back up. Basically syndication allows them to republish all of your posts on Benzinga. I used to let 7 different sites republish my content. It did bring me some traffic as they are listed in Google News and a few newspapers.
I decided to stop republishing my content on the site last summer. I worked out another deal where they were paying me money to write short 200 word articles on different financial topics. I did this for about 4 months.
I now write a weekly article for pay for Benzinga. This came about because I was writing for MoneyCrashers for about 1 year and a half. I stopped writing for all of the other sites to focus on my own blog and they asked if I could stay on and write the weekly Benzinga post.
Benzinga can bring you some traffic if you don't mind republishing your posts. You don't have to display the widget if you don't want to. I don't display the Seeking Alpha widget and they publish posts that I submit to the premium content program.
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5:17 am
May 1, 2011
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Barbara Friedberg
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Thank Mark, I appreciate the info as you have a relationship with them. I'm sorting out some options and will see what shakes out. It is lots to think about!
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9:01 am
September 14, 2011
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Frugal Confessions
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Great Info everyone; I was just contacted today by a Benzinga rep who wants to talk with me. I'll let you know how it goes!
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10:53 am
September 14, 2011
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Suba @ Wealth Informatics
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I got the same email as well. Barb, as you have been syndicated with them for a few months now… can you give us an update on how it went, anything we should be negotiating before we come to terms? How is the traffic from them?
Thanks!
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11:16 am
September 14, 2011
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Sandy @ yesiamcheap
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12:06 pm
September 14, 2011
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MyJourneytoMillions
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I freaking LOVE the yakezie – I was coming here to just look for Bezinga lol
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12:32 pm
September 14, 2011
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The College Investor
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MyJourneytoMillions said:
I freaking LOVE the yakezie – I was coming here to just look for Bezinga lol
Hahaha! Me too!
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12:58 pm
September 14, 2011
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MyJourneytoMillions
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Alright I am going to assume everyone is talking to Sarah. She seems nice and professional but if you were curious as to the end game:
There are a couple different partnerships worth discussing:
- First,
I could integrate your RSS feed into the main page of Benzinga's
website. This will increase traffic to your page and allow you to have
an author page on Benzinga's website.
- If you're interested in contributing specific content to
Benzinga, you could also send over the content you see fit and I would
be able to post it on our website.
- Finally, Benzinga
has just started an affiliate program that will allow you to
advertise/recommend our products and you would gain 35% of the profit.
You can gain more details about this partnership here and here (links removed on purpose).
I'd be happy to go into further deals
and/or discuss the options that are most interesting to you. I look
forward to talking to you soon.
I know this isn't for me and responded:
The first two options are not appealing at all, and exactly what I am
not interested in (i.e. providing content for free or trading content
for free). I receive anywhere from $150 to $200 per sponsored post on
my site, I just can't fathom just providing a spot for Benzinga for
free/my content on your site.
The third option could be appealing, however, currently not
interested in signing up for another affiliate network. If the products
were through flexoffers for example I may have been interested.
Again,
I appreciate the email, if you or Benzinga decide to go a different
route with advertising please do not hesitate to contact me.
If this sort of set up appeals to you I would contact Benzinga.
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1:53 pm
September 14, 2011
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Miss T @ Prairie Eco-Thrifter
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Sarah contacted me too. I am still trying to decide what to do.
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