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First Ad Inquiry: Good News/Bad News

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9:31 am
February 19, 2011


srauterkus

Member

posts 23

Woo hoo!  I just got my first ad inquiry.  The bad news is that it is for a company/service that I'm not that keen on.  Can you all give me a little advice here?

  1. How do you respond to an ad inquiry?  Do you send a rate sheet?  Do you see what they are offering?
  2. How do you handle a request from a company that doesn't quite fit the theme of your blog?

Stephanie

My Bloghttp://www.365DaysonaBudget.com

Twitter:  @srauterkus

E-MailStephanie@365DaysonaBudget.com

9:38 am
February 19, 2011


Barbara Friedberg

Member

posts 1302

I'd ask what they're offering. After all, with google adsense, I sometimes get ads on my site that I have no conrol over and which I don't support. Find out if it's pay per click or sponsored post or text widget. Get info first, then evaluate, and decide. Good luck.

10:23 am
February 19, 2011


brokeprofessionals

New Jersey

Member

posts 91

That's awesome!  Good for you!  

 

Our site has never gotten an ad inquiry.  Our Alexa is at 238k so maybe once we get under the magical 200k we will start seeing them come in! 

 

I think it all comes down to money, but I would not want to endorse something in any way if I think it would possibly hurt my readers.  Just my thought on the subject.  

10:27 am
February 19, 2011


JT_McGee

Member

posts 723

"Show me your friends and I'll show you your future" is as applicable to the internet as it is to offline life.

There are millions of potential advertisers out there.  If this particular company doesn't fit your mold, pass them up.  Chances are that if you're not too keen on their product, neither will the advertisers you'd want to deal with–and those are the kind of advertisers that are usually willing to pay a premium for relevant adspace.

When I first got into this business my younger self was willing to make any deal I could.  Several months later, I was contacted by a major player.  We went back and forth…worked out prices, etc. Then they saw that one "bad ad."  No-go. :( And I had worked out an amount that was several times larger than my less-premium clients were paying for a similar space.

I guess it is up to you, but don't me scared to turn someone down.  Sometimes it is better to turn people away than to lock yourself into a relationship with a company for months.  The worlds' most valuable and prestigious brands didn't get there by working with everyone.  If the money can be levered into better advertising for your company, maybe it is worth the temporary "side-step."

After all this rambling, I guess what I want to say is this: make it worth your while.  If accepting them as a customer means you want more money, tell them that.  Some will get offended, the majority (the rest) will have already heard it 100 times.

 

P.S.  If it is someone looking for links for "payday loans," you won't offend them no matter what you say.  Ha!  Those people get rejected more than anybody can even imagine.

JT McGee – MoneyMamba

URL: MoneyMamba.com 

Twitter: @JT_McGee

Recent Post: Are We Halfway Through Our Lost Decade? (4 Charts Inside)

11:11 am
February 19, 2011


brokeprofessionals

New Jersey

Member

posts 91

I agree that if you stay focused on the here and now good things will come down the line.  I think the ultimate goal is to get your traffic up and perhaps start developing your own products or working with others who you really respect.  For that reason we have not allowed a paid guest post at our site.  Readers are really fickle and they will see if you are only out for the money (unless you are a huge site, at a certain level of success it seems like the sell-out rate is like 99%).  

8:00 pm
March 4, 2011


The Passive Income Earner

Member

posts 152

I have found that it takes a bit of back and forth with the advertisers. To get to what they are offering and then to settle on a price.

Before the new year I had guest post type of request and now I started getting some requests. I just broke 200K on Alexa this week though and it started happening when I was in the 300K. I think it's my RSS growth and PR2 that triggers it but I can't be sure.

Good luck!

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