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FYI: Changes to Google's search algorithm

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9:42 am
August 1, 2013


Jenny @ FrugalGuruGuide

Member

posts 78

Google's pretty smart about finding where the content is in WP sites, fortunately, but it appears that Google is factoring where a given keyword is on a page when it's displayed.  The more relevant material above the fold, the better.  What does that mean in plain English?

 

Large headers could now result in Google penalties.

 

Also, being schema.org compliant is likely to give your site a boost.  So far, only Thesis appears to offer this.

1:26 pm
August 7, 2013


LaTisha @YoungFinances

Admin

posts 1715

Google has too many changes to bother with. Good content and reader engagement is top priority.

LaTisha 

Young Adult Finances

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10:59 pm
August 11, 2013


mbhunter

Member

posts 198

Jenny @ FrugalGuruGuide said:

The more relevant material above the fold, the better.  What does that mean in plain English?

"Above the fold" is a holdover from the nearly-extinct printed newspaper era:  the top half of the front page.

Applied to web design, it's the part of your web page that appears on the screen before the user needs to scroll down. 

Mighty Bargain Hunter — blogging on personal finance since 2005

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5:26 am
August 12, 2013


Edward Antrobus

Fort Collins, CO

Member

posts 1008

mbhunter said:

Jenny @ FrugalGuruGuide said:

The more relevant material above the fold, the better.  What does that mean in plain English?

"Above the fold" is a holdover from the nearly-extinct printed newspaper era:  the top half of the front page.

Applied to web design, it's the part of your web page that appears on the screen before the user needs to scroll down. 

And the fact that it has any bearing on rankings any more bothers me. Screen resolutions and sizes can vary so much on desktop/laptop screens, let alone the significant fraction of visitors on mobile these days. Most of what is above the fold on my PC is below the fold on my tablet.

 I'm looking for editors, beta-readers, and some demographic research for my upcoming novel, Once Upon a Saturn Moon. If you like reading soft sci-fi thrillers, maybe with a touch of romance thrown in, you can find more information at http://seampublishing.com/once…..aturn-moon

If You Can Read, You Can Cookhttp://www.ifyoucanread.com | Think you can't cook? If you can read this sentence, then you can.

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8:58 am
August 12, 2013


PK @ DQYDJ

The Intersection of Politics, Economics and Personal Finance.

Moderator

posts 361

mbhunter said:

Jenny @ FrugalGuruGuide said:

The more relevant material above the fold, the better.  What does that mean in plain English?

"Above the fold" is a holdover from the nearly-extinct printed newspaper era:  the top half of the front page.

Applied to web design, it's the part of your web page that appears on the screen before the user needs to scroll down. 

I like to think that it means "you can read it on your screen without scrolling".  Insert some statistic about how only x% of people read the articles past the headline and it would still be useful, heh.

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