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How much to charge for ads?

UserPost

11:06 am
July 22, 2011


Matt Wegner

Sheboygan, WI

Member

posts 198

I'm starting to get people asking to advertise on my blog and I'm pretty clueless at this point. I have no idea how much to expect for a 125x125 ad or anything else, for that matter. We'll be taking sponsors for our podcast soon as well, and I have the same issue there.

How much should I charge companies to advertise on my site? I've got affiliate ads up there but that's totally different. Do I charge per month or do some sort of per click charging?

 

This is a good problem to have, but I don't know how to proceed. Any advice?

 

For reference, I'm at 235,805 (Alexa), PR=1 (was at 2, but dropped in this last update), Moz Rank = ? How do I check that? My one month Alexa is 146,768 so I expect the 3-month to drop quickly.

Matt Wegner

Living In Financial Excellence!

Financial Excellence Blog

Facebook Page

Twitter Profile

12:14 pm
July 22, 2011


LaTisha @YoungFinances

Admin

posts 1715

Matt, you can start to base your ad prices on the income that you would make via an affiliate post or adsense etc.

Also think about what you would like to make from a post. In general bloggers charge anywhere from 20-1000 a month based on audience, PR and what the advertiser wants.

I defintely wouldn't do per click unless you have a software to keep up with it and you get over 10,000 impressions a month.

These forums are public and possibly seen by advertisers so that's as much as I'll say :)

LaTisha 

Young Adult Finances

Most Popular Post: I Have a Confession, I Don't Have a Budget

12:14 pm
July 22, 2011


Derek@LifeAndMyFinances

Member

posts 1298

Post edited 6:27 pm – July 22, 2011 by Suba @ Wealth Informatics


Matt, with your stats, I think you could easily get [rate hidden] for a 6 month text link ad. As for a 125x125, those should come at a higher premium – something like [rate hidden] would be sufficient. As your PR increases, your rates will as well. Hope this helps.

Derek @ Life And My Finances 

Website: http://www.LifeAndMyFinances.com

Twitter: http://twitter.com/LAMFinances

Email: derek@lifeandmyfinances.com

12:31 pm
July 22, 2011


The Family CEO

Member

posts 391

Matt, I'm in the process of figuring this out myself. I'd tell you what I've gotten in the past, but it's all over the board and often I sold them way too cheap, so I don't think it would be very helpful to you.

Julie

The Family CEOA blog about money and the business of life.

Creating This Life – Simple ideas for everyday living.

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12:38 pm
July 22, 2011


Matt Wegner

Sheboygan, WI

Member

posts 198

Post edited 6:27 pm – July 22, 2011 by Suba @ Wealth Informatics


LifeAndMyFinances said:

Matt, with your stats, I think you could easily get [rate hidden] for a 6 month text link ad. As for a 125x125, those should come at a higher premium – something like [rate hidden] would be sufficient. As your PR increases, your rates will as well. Hope this helps.

Derek, its that [rate hidden] per month?

Matt Wegner

Living In Financial Excellence!

Financial Excellence Blog

Facebook Page

Twitter Profile

6:03 pm
July 22, 2011


Sandy @ yesiamcheap

New York, NY

Member

posts 802

Hi guys.  This is a public forum and it is often visited by potential advertisers.  I'm sure that many members would be happy to provide you with their rates!  Let us know where to reach you and we'll send you e-mails.  Thanks.

I'm digging my way out of some serious debt at

http://www.yesiamcheap.com.

6:13 pm
July 22, 2011


Suba @ Wealth Informatics

Moderator

posts 1876

Sandy @ yesiamcheap said:

Hi guys.  This is a public forum and it is often visited by potential advertisers.  I'm sure that many members would be happy to provide you with their rates!  Let us know where to reach you and we'll send you e-mails.  Thanks.

 

+1

Please discuss rate either via email or PM. Matt, if it is fine with you, I will remove the numbers from this thread? 

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6:18 pm
July 22, 2011


Matt Wegner

Sheboygan, WI

Member

posts 198

Oh, sure, that's fine. Didn't even think about that! Thanks!!

Matt Wegner

Living In Financial Excellence!

Financial Excellence Blog

Facebook Page

Twitter Profile

6:27 pm
July 22, 2011


mbhunter

Member

posts 198

Whatever the market will bear. :)

Mighty Bargain Hunter — blogging on personal finance since 2005

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6:28 pm
July 22, 2011


Suba @ Wealth Informatics

Moderator

posts 1876

I edited the posts. If anyone wants to know the number, email the poster privately. I am sure they will be happy to give numbers.

 

 

Visit me @ Wealth Informatics Financial freedom through information

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Have a comment or want to say hello – wealth [dot] Informatics [at] gmail [dot] com

Editor @ Broke Professionals

6:31 pm
July 22, 2011


Matt Wegner

Sheboygan, WI

Member

posts 198

Sandy @ yesiamcheap said:

 Let us know where to reach you and we'll send you e-mails. 

My email is mwegner[at]financialexcellence[dot]net. Thanks for the help everyone!!

Matt Wegner

Living In Financial Excellence!

Financial Excellence Blog

Facebook Page

Twitter Profile

7:37 pm
July 22, 2011


Sustainable PF

Member

posts 2759

I'm going to follow the example provided to me by Crystal @ BITFS and am happy to provide advice via email regarding rates and experiences i've had.

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10:34 am
July 23, 2011


Jon | Free Money Wisdom

Member

posts 332

I'd love if some of you shot me an email with the info as well!  I'm at the same point as Matt and am clueless as to what I should charge or go about private advertising.  My email is below.  FYI, my PR is 3 and Alexa around 125k.  

12:48 pm
July 23, 2011


Frugal Confessions

Houston, TX

Member

posts 1622

You can email me as well.

Amanda L Grossman

Frugal Confessions

Frugal Confessions @ the Houston Chronicle

email: frugalconfessions@hotmail.com

2:25 pm
July 23, 2011


Matt Wegner

Sheboygan, WI

Member

posts 198

I'd appreciate any emails. I can email individually when I get back in town on Tuesday. Thanks for the support guys.

Matt Wegner

Living In Financial Excellence!

Financial Excellence Blog

Facebook Page

Twitter Profile

8:26 am
July 25, 2011


Miss T @ Prairie Eco-Thrifter

Member

posts 2213

I too can provide you some feedback via email. Just give me a shout at prairieecothrifter at gmail dot com.

Miss T

"Helping you save money, go green, and have fun"

 

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