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KeyWord Research


11:56 am
April 11, 2012

Finance Yoga



posts 86

I have read a lot on "Keyword Research" but all I seem to take away from the post(s) is to use something like "Google Adwords". I don't understand how I am suppose to get the best targeted keyword phrase. When I type in a keyword idea, I get "ideas" along with "competition" and "global monthly searches". Should I pay attention to the competition and/or the monthly searches? I know that the "keyword ideas" is what I should choose from, however, how should I zone in on making the best choice?


I would look at the keyword's that people use on search engines to land on my site, but I get little to none (maybe 6 per month currently and 3 of those is "finance yoga"). 


Thanks for your time.

4:40 pm
April 11, 2012

Sustainable PF


posts 2759

A good tool:

If you are looking up keyword search research try to look up "search engine optimization" and/or "SEO".  Tons of available information on picking keywords.

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9:55 pm
April 11, 2012

Modest Money


posts 256

Don't bother looking at the competition column as that refers to the adwords paid competition.  You'll want to mostly pay attention to the global search volume.  Usually with a blog it is best to go after the longer keyword phrases that are at least 3 or 4 words long.  In my opinion it also depends what stage your blog is at.  If you go after the higher volume keywords with a blog early on, you are extremely unlikely to get any search traffic early.  Instead I would start with targeting long tail keywords and work your way up to more competitive keywords as your blog gains momentum and you learn more about SEO.


If you want to check competition for a specific phrase, it's usually easy enough to quickly gauge by just searching for that phrase on google.  Take a quick look at some of the top ranked pages to see how high their PR and maybe their alexa.  You could take it a step further and see how many backlinks those pages have.  Really though, you probably don't need to bother with that early on.  Just target the lower volume keywords to start and you should be fine.


Feel free to e-mail me any questions about this.  I actually run a freelance business that focuses specifically on keyword research.

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1:44 pm
April 12, 2012

LaTisha @YoungFinances


posts 1715

This is similar to a paid service that I offer but since I don't have time to take on any new clients I'm going to give you the quick and dirty of what I do. (fo free!)


First you should capitalize on the current incoming keywords. The first thing I would do is change your menu options. Really build out the theme of 'yoga'. Reiterate "stretch your money' instead of budget and maybe include/relate some yoga positions to finance.


I would also do some linking within which will strengthen your SEO profile. I like to use Automatic SEO links which allows you to set a post/page to automatically link based on a keyword.


Keyword research is not going to be that useful to you at this stage since you are just starting out. I would first start by imagining your target audience and writing for them and then as you get more keywords coming in (like more than 6 ;) ) then I would base the research on what incoming keywords work and going in that direction.


Hope that helps!


Young Adult Finances

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1:08 am
April 15, 2012


New Member

posts 2

Use this keyword tool to parse competitive pages and compare with yours.

2:28 pm
April 17, 2012

Lena Gott

United States


posts 252

Post edited 2:31 pm – April 17, 2012 by lgott

Hi Finance Yoga!  Wow, that's a loaded question, but I will try to offer a few tips to get you going in the right direction. What LaTisha said above, to capitalize on incoming keywords is a good strategy when you're starting out.  For every 10 posts you write, you may have 1 or 2 winners, and I like to analyze the statistics for those posts to see why they're good performers vs. the not so great ones.


I have to respectfully disagree with Modest Money's advice.  :=)  It's true that you won't likely be able to rank for short 1- or 2-word keyword phrases with a new blog, but volume isn't what matters – it's all about the quality of your competition.  


The easiest way to gauge the quality of your competition is to do a simple Google search.  Look at the results.  Are there pages and pages of exact keyword phrase matches or are there a few matches then lots of mediocre matches that don't entice you to click on them?  As an example, I can show you my results page for one of my more popular articles based on the keyword "missing 2011 W-2."  You'll see that my post comes up third – just below two very authoritative links to the actual IRS guidance on the matter.  Why?  It's because no one else has written exactly on that subject using those keywords in a manner that gets Google to notice.  A lot went into that article – keyword research and strategic optimization, but that's a whole 'nother tutorial that I don't have time to get into because my toddler is yelling at me right now. ;)   


I would suggest playing around with the Google AdSense Keyword Tool so you can get familiar with its settings.  It's fairly intuitive once you've used it for a while.  I like to use it to tell me what words to avoid and what people are actually typing into the search engines.  For instance, if you are thinking about writing an article about "Affordable Cell Phone Plans" and you search that phrase only to find modest volume, back up and search "Cell Phone Plans" and see what other terms Google says people are looking for.  As you do this, you can pay attention to volume to tell you what terms are more popular.  Popular is good.  It's always good to get a small slice of a humongous pie.  And there's no reason why you can't test your research ability by writing competing articles with different angles.  ;)


I know people who use the low volume, high $ keyword strategy, and it's a valid strategy because you will eventually get clicks that are worth a lot of money.  But, since there's not much to lose, I like to go for bigger wins and sometimes am surprised at the results.  You never know when you might hit upon a keyword variant on a hugely popular term and get tons of organic traffic that way.


Don't be afraid to spend lots of time on keyword research.  It definitely pays off.  I'd say I spend at least as much time researching topics as I do writing about them.  Sounds ridiculus, but the better prepared you are, the better your post will fare in search results.  My biggest tip – think like someone who would actually be Googling what you are writing about.  Going back to the cell phone example…if you are sitting down to research "affordable cell phone plans," you are going to type that in, not "the wild and crazy business of cellular communication."  Dumb example, but the point is that writing creative headlines won't work if you want organic traffic.  Now, you just have to determine the line where creativity and relevancy cross.  After all, even if you rank highly on page 1 for a given search term, the searcher still has to find your link the most enticing one to click on or if was all for naught.



~ Lena ~

Please link up your best post each week to Budget-Friendly Mondays! Inaugural edition is accepting submissions through December 12th. After that, each subsequent link up will open on Sundays at 6 p.m. and close Thursdays at 9 p.m. EST.


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My Other Baby: Taxes and Stuff  

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