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More Ads = More Money = Less Engaged Readers

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7:05 pm
March 8, 2011


The Financial Blogger

Member

posts 429

I've been going through a lot of threads tonight (once the Montreal Canadiens scored their 4th goal of the game, I knew that we were going to beat the Bruins big time ;-) ).

 

I have noticed that several bloggers are eager to make money quickly. On the other side, they are eager to see their traffic increase. However, in most case, the 2 goals (making money and increasing traffic) doesn't fit together when you start your blog. While the ultimate goal is to get a huge blog generating a huge amount of money, you can start working on both goals right away.

 

If you do, this is what you are going to get: more ads, more money, less engaged readers!

 

This is even more true when you are talking about sponsored post. Before presenting anything on your blog; ask yourself the following question: if I was a reader of this site, would I find this ad useful or boring?

 

Then again, I don't know everything and I do publish ads on my sites. However, my sites are well establish and my level of traffic is consistenly increasing. This is why I think I can afford to put some ads here and there. 

 

what do you think?

8:14 pm
March 8, 2011


The Single Saver

Member

posts 689

Personally, when I do get ready to put private ads on my site, I am planning to keep the number limited.  Yes, I want to make money but I dont want it bring down the quality of my site.  Of course, I also think many blog readers are pretty savy to the tricks of ads and tune them out anymore.  At least I do.

The Single (and Small Family) Saver

Offering practical, money-saving advice in a fun and interactive format.


8:30 pm
March 8, 2011


moneycone

Member

posts 617

I agree.  I didn't put up any ads on my blog for the first 6 months.  I think for any new blog, the initial focus should be good content, everything else should build upon that.

9:39 pm
March 8, 2011


Ken @ Spruce Up Your Finances

Member

posts 13

I agree. I do not have any private ads on my blog yet. I'm still only running  "Google Ads" and if I take private ads, I would limit it as well.

9:42 pm
March 8, 2011


martin

Member

posts 199

Bloggers must walk a fine line when it comes to monetizing a blog. I mean at the end of the day we all need to make money. I personally don't find selling private ad space because it's all on the side bar. I find Adsense to be distracting. I don't mind promoting quality affiliate products. I'm not a fan of trying to write for search engines because that's the exact point where your readers totally become less engaged.

9:42 pm
March 8, 2011


Sandy @ yesiamcheap

New York, NY

Member

posts 802

If I am being honest it does get me a little annoyed when people with a good month of blogging are asking about how to make money.  Sigh.  At that point you don't have enough content to retain the traffic that you might get, and you certainly haven't created enough links or have been around long enough for Google to take you seriously.  Either that or you should have research money making opportunities before starting a blog.

If we are to concentrate on building quality sites with quality content consisting of engaging, thought provokng or educational posts, then in time the money will come.  But I know that some of us want to make as much money as possible and take all financial opportunities that wander our way.  I just think that it sometimes has the effect of devaluing our sites in the end.  We look…cheap (ironic coming from me).

But again, maybe I don''t know what I'm talking about. 

I'm digging my way out of some serious debt at

http://www.yesiamcheap.com.

10:42 pm
March 8, 2011


Buck Inspire

Member

posts 1546

This really hit home for me.  I have taken down all ads and affiliate banners to refocus on quality content and building up my traffic.  I agree, don't want to come off as "cheap".  No offense, Sandy. Laugh

6:16 am
March 9, 2011


Khaleef @ KNS Financial

Fat Guy, Skinny Wallet

Member

posts 3149

I didn't even know that one could make money by blogging. I just created the site to be a resource to my offline business, and now the site brings in more money than my side business does (which isn't much Surprised)! But I agree with the things written above.

Khaleef "Fat Guy" Crumbley

My Battle to Lose 100lbs and Pay off $100k in Debt:

http://fatguyskinnywallet.com

http://twitter.com/FGSW

http://www.facebook.com/fatguy…..innywallet

Personal Finance From A Biblical Perspective:

http://knsfinancial.com

http://www.facebook.com/knsfinancial

http://twitter.com/knsfinancial

6:17 am
March 9, 2011


The Financial Blogger

Member

posts 429

Sandy @ yesiamcheap said:

If I am being honest it does get me a little annoyed when people with a good month of blogging are asking about how to make money.  Sigh.  At that point you don't have enough content to retain the traffic that you might get, and you certainly haven't created enough links or have been around long enough for Google to take you seriously.  Either that or you should have research money making opportunities before starting a blog.

If we are to concentrate on building quality sites with quality content consisting of engaging, thought provokng or educational posts, then in time the money will come.  But I know that some of us want to make as much money as possible and take all financial opportunities that wander our way.  I just think that it sometimes has the effect of devaluing our sites in the end.  We look…cheap (ironic coming from me).

But again, maybe I don''t know what I'm talking about. 


The funniest part is that people who focus on money first are the one making less money ;-)

 

I actually think that my sites would be even bigger today if I had been able to keep ads off my sites for 3-4 years…

6:27 am
March 9, 2011


Budgeting in the Fun Stuff

Member

posts 3048

I guess I'm in the middle here.  I have a very loyal readership but I am also very open that I advertise and accept sponsored posts.  My readership does build a little more slowly than other sites I've heard of (I get 275-300 visitors a day after a year), but these are people who "know" me and seem to accept that I will sell ads so I can do this full time.  It seems to have been working for me.  :-)

Crystal

Yakezie Member Site: 

Budgeting in the Fun Stuff

Ebook:  How I Make Money Blogging:
The Beginner's Guide to Building a Money-Making Site

Email:  budgetingfunstuff *at* gmail *dot* com

You can also find me on Twitter and Facebook

6:44 am
March 9, 2011


MoneyIsTheRoot

Member

posts 1456

I agree with Budgetinginthefunstuff….I know Im one of those people who wants to make a few bucks blogging, but then again, I just want to make a few bucks, not a milliion!  If I can get my  blog to generate $100/mo. I would be happy, it can pay for my Verizon bill and Id be fine lol. 

 

My day job pays very well…and right now Im excited that my blog happened to have a new record of 51 views yesterday, its only been up a month, but it made me feel good.  The 100/mo. in income generation is simply a goal, it's about my competitive nature, and it's the same thing that drives my desire to reach the Alexa ranking below 200k.  There is intrinsic motivation within these goals, I assure you it isnt all about money.

 

http://www.moneyistheroot.com

Member Blog:

Money Is The Root

Check me out on Facebook

 

Challenger Blogs:

Smart Wealth

6:48 am
March 9, 2011


The Single Saver

Member

posts 689

Budgeting in the Fun Stuff said:

I guess I'm in the middle here.  I have a very loyal readership but I am also very open that I advertise and accept sponsored posts.  My readership does build a little more slowly than other sites I've heard of (I get 275-300 visitors a day after a year), but these are people who "know" me and seem to accept that I will sell ads so I can do this full time.  It seems to have been working for me.  :-)


I think we all accept now that blogs accept ads (I am speaking as an internet junkie, not as a blogger).  If I were to compare two websites that I frequent – 'The Frugal Girl' and 'Man vs. Debt' – they both have two different philosophies concerning ads.  Kristin (Frugal Girl) accepts ads on her site, but only for products she supports.  Baker (MvsD) doesn't accept ads, but seems to hawk his products in ever post, which to me is another form of advertising (and seems a little 'encyclopedia salesmanish' to me… but I still love his site!).  We readers seem to accept both approaches and accept the fact that the advertising (direct or indirect) allows us to see their blog for free.  

 

When I see smaller site offering advertising, it doesn't bother me one way or another.  I am a visual person.  If the ads get in the way of my enjoyment and comprehension then I may not frequent their site as often.  If they ads are subtle, I ignore tham, accept them as part of the current web culture, and continue reading.  I think there is a fine line between enough ads and too many ads.  Placement is very important, too.

 

My biggest pet peeve (as a reader) is ads in the MIDDLE of blog posts.  But I understand these are the most profitable.  So apparently I am in the minority in finding these annoying.   

The Single (and Small Family) Saver

Offering practical, money-saving advice in a fun and interactive format.


7:17 am
March 9, 2011


The Financial Blogger

Member

posts 429

MoneyIsTheRoot said:

I agree with Budgetinginthefunstuff….I know Im one of those people who wants to make a few bucks blogging, but then again, I just want to make a few bucks, not a milliion!  If I can get my  blog to generate $100/mo. I would be happy, it can pay for my Verizon bill and Id be fine lol. 

 

My day job pays very well…and right now Im excited that my blog happened to have a new record of 51 views yesterday, its only been up a month, but it made me feel good.  The 100/mo. in income generation is simply a goal, it's about my competitive nature, and it's the same thing that drives my desire to reach the Alexa ranking below 200k.  There is intrinsic motivation within these goals, I assure you it isnt all about money.

 

http://www.moneyistheroot.com


You can surely make $100 per month quickly but what if I tell you that if you wait 6 to 12 months, you could make $500 to $1000 per month?

 

From my experience, this is what I see; the less add, the more engaged reader and… the more money eventually. if you start backward, you will rapidly make $100 to $200 per month but you might get stuck there for a very long time. But hey, it's a personal choice. I'm not there to tell you which way is better ;-)

8:39 am
March 9, 2011


Eric – PersonalProfitability.com

Portland, OR

Member

posts 2120

I am in the camp that ads are okay, but you don't want to over do it and you don't want to focus on that as the primary goal. Focus on quality content and networking and the ad revenue and affiliate revenue will follow. Analyze your traffic, find your best content, and replicate what works to continue to grow.

If you plan to include ads at any point, I suggest putting at least an AdSense box from the start. That way, people won't think you are a sell out when you change/add more later. But don't over do it early on.

I am on track for my first $1,000 month. That is not pocket change and is worth a few links and widgets in my sidebar.

9:20 am
March 9, 2011


JT_McGee

Member

posts 723

Post edited 9:23 am – March 9, 2011 by JT_McGee


I'm in the no ads or very limited ads camp.  Even for very established sites, a light ad footprint is best, in my opinion.  MoneyMamba is just my screwaround site where I can talk about all the things I want to talk about.  It's my little mental playground, and I'm not really even expecting to turn it into a source of income.  Although, most "hobby sites" I own eventually do make the leap.  Balancing between my wants and advertiser needs then becomes some kind of concern.  Determined not to make this hobby a dayjob.

Oh hell, I was about to write an epic rant here, but now I have an "Economics of Web Advertising" post for the blog.  Aww yeah.

JT McGee – MoneyMamba

URL: MoneyMamba.com 

Twitter: @JT_McGee

Recent Post: Are We Halfway Through Our Lost Decade? (4 Charts Inside)

9:23 am
March 9, 2011


Suba @ Wealth Informatics

Moderator

posts 1876

I didn't have ads until my blog was 7 months old, I was waiting to hit x visitors a month before I have ads. I added adsense and 3 months into it now. So I am in the middle ground too.

I know blogs could make money before I started, but my original plan was not to have any ads for the first year and to hit that x visitors a month. I have that ugly blog below the title that I would love to get rid of, but that is the main money making ad block. I do think I have minimum ads for my loyal visitors, the adsense blocks won't show up until the post has been up for 4 days already, so technically only the search engine visitors see the ads.

With that said, I have been slow in monetizing and decided not to accept any text links or sponsored post that I would have guest posted for free. Yes, I am losing free/easy money, but I felt for my blog that won't be a good long time strategy. I am no where near $1000 or even $500, that is ok, I am less than an year old and not going anywhere soon Smile Hopefully it will come…

Visit me @ Wealth Informatics Financial freedom through information

Connect with me via Facebook Wealth Informatics page

Follow me with Twitter

Have a comment or want to say hello – wealth [dot] Informatics [at] gmail [dot] com

Editor @ Broke Professionals

9:31 am
March 9, 2011


Sandy @ yesiamcheap

New York, NY

Member

posts 802

Post edited 9:37 am – March 9, 2011 by Sandy @ yesiamcheap


I didn't put ads in, even AdSense, for about the first two years then I migrated to WordPress, chose a professional looking theme that allows ads, added affiliate links etc, and did a grand unveiling and giveaway.  I wanted to have a good amount of archives first, get my blog out there, build a decent audience and not have chump change $15 advertisers coming my way.  I got enough of those low-ball offers in the first two years which I turned down and now those same advertisers have come back with a minimum of triple their original offers and I am able to negotiate the terms that I want.

I'm not opposed to ads.  In fact, I tell everyone up front in my disclosure that the entire point of my site is to make money and that they should assume that every single thing that I mention is making me money in some way.  I accept sponsored posts which a screen HEAVILY and only from advertisers that I would endorse or use in my personal life.  I have affiliate links as well of products again that I would endorse.  I reject far more than I accept. By all means everyone should try to make as much as possible from their sites.  They take us away from our family and take money to run as well as our valuable time.  For those of us running debt reduction blogs, we have even more reason to make money. 

I am just advocating that you get at least six months of solid blogging in, where you have a good amount of archives, have built a little traffic, have loyal readers and have a clear identity for yourself and your site before taking ads.  You learn soooooo much your first six months or so that it will put you in a better position to command more money.

This month I will clear $2,000 from my single blog and already have an advertiser that wants ads on my new niche site that's been around for only 2 months.  I've also been contacted by 2 MAJOR financial institutions that want to add my site to their corporate blogs and/or advertise and I know that they trolled through my archives before approaching me.

I'm digging my way out of some serious debt at

http://www.yesiamcheap.com.

9:34 am
March 9, 2011


moneycone

Member

posts 617

Suba @ Wealth Informatics said:

I didn't have ads until my blog was 7 months old, I was waiting to hit x visitors a month before I have ads. I added adsense and 3 months into it now. So I am in the middle ground too.

I know blogs could make money before I started, but my original plan was not to have any ads for the first year and to hit that x visitors a month. I have that ugly blog below the title that I would love to get rid of, but that is the main money making ad block. I do think I have minimum ads for my loyal visitors, the adsense blocks won't show up until the post has been up for 4 days already, so technically only the search engine visitors see the ads.

With that said, I have been slow in monetizing and decided not to accept any text links or sponsored post that I would have guest posted for free. Yes, I am losing free/easy money, but I felt for my blog that won't be a good long time strategy. I am no where near $1000 or even $500, that is ok, I am less than an year old and not going anywhere soon Smile Hopefully it will come…


That is a pretty good attitude Suba!  Your article quality is top notch in my opinion, so yes, I have no doubts you'll make up for the lost opportunity!  

When you have a good article base, it is easier to see what works and what doesn't with adsense as well.

 

Now that I have a good article base and traffic, I'm surprised at the ad revenue!  I don't regret waiting before introducing ads.  Consciously took this decision since I've known about this from my experience with other blogs.

9:36 am
March 9, 2011


moneycone

Member

posts 617

Sandy @ yesiamcheap said:

I didn't put ads in, even AdSense, for about the first two years then I migrated to WordPress, chose a professional looking theme that allows ads, added affiliate links etc, and did a grand unveiling and giveaway.  I wanted to have a good amount of archives first, get my blog out there, build a decent audience and not have chump change $15 advertisers coming my way.  I got enough of those low-ball offers in the first two years which I turned down and now those some advertisers have come back with a minimum of triple their original offers and I am able to negotiate the terms that I want.

I'm not opposed to ads.  In fact, I tell everyone up from in my disclosure that the entire point of my site is to make money and that they should assume that every single thing that I mention is making me money in some way.  I accept sponsored posts which a screen HEAVILY and only from advertisers that I would endorse or use in my personal life.  I have affiliate links as well of products again that I would endorse.  I reject far more than I accept. By all means everyone should try to make as much as possible from their sites.  They take us away from our family and take money to run as well as our valuable time.  For those of us running debt reduction blogs, we have even more reason to make money. 

I am just advocating that you get at least six months of solid blogging in, where you have a good amount of archives, have built a little traffic, have loyal readers and have a clear identity for yourself and your site before taking ads.  You learn soooooo much your first six months or so that it will put you in a better position to command more money.

This month I will clear $2,000 from my single blog and already have an advertiser that wants ads on my new niche site that's been around for only 2 months.  I've also been contacted by 2 MAJOR financial institutions that want to add my site to their corporate blogs and/or advertise and I know that they trolled through my archives before approaching me.


You make a good point Sandy!  I pass on most low ball private ad offers.  Sure it might fetch a few dollars, but not worth it.

12:53 pm
March 9, 2011


Kevin McKee

Member

posts 151

Has anyone seen the Social Network. Make your site cool before you start trying to make money, or it'll never go anywhere.

I have one adsense box on my sidebar, and it's because I think the sidebar looks empty without it. I've been around for almost 6 months and I'm only 1/2 way to my first $100 adsense check. I'm completely fine with that, because until the site grows substantially, the ad revenue will be so small that it won't have an impact on my personal finances.

I wanna be a Thousandaire so freaking bad!

@kevin_is_money

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