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7:16 am
April 25, 2013
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Jenny @ FrugalGuruGuide
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http://www.shoemoney.com/2013/…..onspicuous
"Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from 2000. The revised guidelines make clear that FTC truth-in-advertising principles apply to any medium, platform or device – no matter how new or small – and attempt to offer practical advice for complying with FTC disclosure requirements in online, social media and mobile advertising."
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7:17 am
April 25, 2013
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Jenny @ FrugalGuruGuide
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Hmmm. Better link: http://bit.ly/11n7N9P
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7:19 am
April 25, 2013
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Jenny @ FrugalGuruGuide
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FTC direct link: http://1.usa.gov/ZGyVlH
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8:27 am
April 25, 2013
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Edward Antrobus
| | Fort Collins, CO | |
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53 pages. Sheesh.
One thing that gets me is:
Keep abreast of empirical research about where consumers do and do not look on a screen. (page ii)
Basically, they are saying that prime real estate on a site needs to be use to display a disclosure.
Of course, the way I'm reading their description of "clear and conspicuous" print media breaks this rule horribly. Light grey size 8 font at the top of the page above the header line? That's hardly conspicuous in my book. Maybe that's where I should put my disclaimers. :)
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8:53 am
April 25, 2013
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PK @ DQYDJ
| | The Intersection of Politics, Economics and Personal Finance. | |
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Pretty funny – how about product placement on TV Shows? No disclosure until the credits (and only sometimes).
Edward Antrobus said:
53 pages. Sheesh.
One thing that gets me is:
Keep abreast of empirical research about where consumers do and do not look on a screen. (page ii)
Basically, they are saying that prime real estate on a site needs to be use to display a disclosure.
Of course, the way I'm reading their description of "clear and conspicuous" print media breaks this rule horribly. Light grey size 8 font at the top of the page above the header line? That's hardly conspicuous in my book. Maybe that's where I should put my disclaimers. :)
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1:43 pm
April 29, 2013
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Eric – PersonalProfitability.com
| | Portland, OR | |
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I have something in my about page and another tidbit at the bottom of each page as required by American Express. Looks like it is good enough for such a subjective guideline.
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