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4:09 pm
January 29, 2014
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Financial Samurai
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Howdy Folks,
I'd like to get your thoughts on this subject. One of the strategies I hear for SEO is republishing an old content by just changing the date. The other is refurbishing the content into a new post with a title. Do you think these work?
Finally, do you think search engines can tell, and give credit if you go back to the article and update some figures and such, but leave the date? I've been updating my old articles but not republishing them. Thought maybe there might be a benefit.
Fun SEO thoughts!
Sam
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Regards,
Sam
Financial Samurai - Helping you achieve financial freedom sooner, rather than later.
Yakezie Network Founder
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5:36 pm
January 29, 2014
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debtroundup
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I have gone back and updated some older posts with some more content and then republished them. It seems to have worked for many of them. They get more traffic now and are shared more.
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7:58 pm
January 29, 2014
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FrugalRules
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I have done the same basic thing as well on a few posts and it seems to do a good job, generally speaking, of boosting traffic to and shares of the post.
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11:35 pm
January 29, 2014
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The College Investor
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You definitely get a freshness bump when you do that – but the bump is short lived if you're also not getting new links to the content.
I would say a bumped article (meaning new date) will see a 50% increase in search traffic that steadily declines over the first 7 days. After about 2 weeks, no noticeable difference.
The exception I've seen is when you bump it, it picks up traction and social media shares, then it will get much more residual traffic. I think it has to do with social and with more links being created to the article.
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11:38 pm
January 29, 2014
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Financial Samurai
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I guess I'm more interested in knowing if you update an article, but keep the date the same whether there the search engines can tell.
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Regards,
Sam
Financial Samurai - Helping you achieve financial freedom sooner, rather than later.
Yakezie Network Founder
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9:11 am
January 30, 2014
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Eric – PersonalProfitability.com
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Yes, as a general rule they can tell what the date is on a post. That is why it is often a good idea to keep dates in your theme.
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9:12 am
January 30, 2014
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Financial Samurai
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Eric – Narrow Bridge Finance said:
Yes, as a general rule they can tell what the date is on a post. That is why it is often a good idea to keep dates in your theme.
Not the date, but when I click the UPDATE button and keep the date the same. thx
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Regards,
Sam
Financial Samurai - Helping you achieve financial freedom sooner, rather than later.
Yakezie Network Founder
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9:17 am
January 30, 2014
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Eric – PersonalProfitability.com
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If you keep the date the same, I don't believe Google would have anyway to know there is fresh content. When I refresh a post, I usually save as a draft and re-publish with a new date so it gets new life from the homepage and Google considers it to be new.
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10:25 am
January 30, 2014
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retireby40
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You can see the published date and modified date in the meta data.
<meta property="article:published_time" content="2014-01-22" />
<meta property="article:modified_time" content="2014-01-21" />
It seems Google takes the published time into account. Not sure about the modified time.
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10:28 am
January 30, 2014
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Financial Samurai
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retireby40 said:
You can see the published date and modified date in the meta data.
<meta property="article:published_time" content="2014-01-22" />
<meta property="article:modified_time" content="2014-01-21" />
It seems Google takes the published time into account. Not sure about the modified time.
Ah hah! Now that is very interesting and what I'm looking for.
Instead of changing the date of the post and risking something, I was thinking it would be wise and better to just update an old post with new figures and stuff. Hopefully Google can see we are actively updating our content instead of just rehashing our content and rewarding our efforts accordingly.
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Regards,
Sam
Financial Samurai - Helping you achieve financial freedom sooner, rather than later.
Yakezie Network Founder
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5:07 pm
January 30, 2014
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frugaling
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Google will take into account a republished date. If you "publish" again, the most recent date will eventually be updated on Google. Although, I don't think it's one of their priorities to update this date.
I've seen traffic boosts, and ProBlogger.net has recommended it. He does suggest improving and modifying the article significantly before republishing.
Hope this helps!
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9:57 pm
January 30, 2014
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Untemplater
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Interesting to know about the meta data and G picking up the republished date.
For those of you who take an old post and republish with a new date – do you lose all of your social media likes and such?
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7:27 am
January 31, 2014
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Financial Samurai
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Untemplater said:
Interesting to know about the meta data and G picking up the republished date.
For those of you who take an old post and republish with a new date – do you lose all of your social media likes and such?
You lose the SM stuff only if the URL is different. So those without dates in their URLs, then no. Hence, one "benefit" of a simpler URL structure.
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Regards,
Sam
Financial Samurai - Helping you achieve financial freedom sooner, rather than later.
Yakezie Network Founder
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8:24 am
January 31, 2014
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Eric – PersonalProfitability.com
| | Portland, OR | |
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I switched to no-date URLs a couple of years back with Dean's Permalink Migration plugin. Worked great and now if I update and republish, the URL is the same.
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8:55 am
January 31, 2014
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Financial Samurai
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Eric – Narrow Bridge Finance said:
I switched to no-date URLs a couple of years back with Dean's Permalink Migration plugin. Worked great and now if I update and republish, the URL is the same.
The only bad thing I've noticed is you lose all your social media counts.
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Regards,
Sam
Financial Samurai - Helping you achieve financial freedom sooner, rather than later.
Yakezie Network Founder
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11:53 am
February 1, 2014
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Untemplater
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| Member | posts 400 |
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Financial Samurai said:
Untemplater said:
Interesting to know about the meta data and G picking up the republished date.
For those of you who take an old post and republish with a new date – do you lose all of your social media likes and such?
You lose the SM stuff only if the URL is different. So those without dates in their URLs, then no. Hence, one "benefit" of a simpler URL structure.
aaaah, I see I see. Thanks
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