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Our Constant Battle With Bounce Rate/Reader Loyalty

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9:33 am
January 22, 2013


martin

Member

posts 199

I'm sure that most of you guys are always looking for ways to increase reader loyalty/decrease bounce rate. How have you managed to work on these issues?

 

I recently tried to install calculators, to see if it helps with reader loyalty. I want to have the most helpful articles possible with tools for my readers.

 

For example:

http://tinyurl.com/bjzrzug and http://studenomics.com/conquer…..card-debt/

 

What have you guys done in this area?

10:22 am
January 22, 2013


Edward Antrobus

Fort Collins, CO

Member

posts 1008

Bounce rate has always seemed like a blank box to me. Often my attempts to reduce it have backfired.. My food bog used to have a bounce rate of around 10% when I worked on reducing my page load times. I did decrease them, but my none rate increased to 25%!

 I'm looking for editors, beta-readers, and some demographic research for my upcoming novel, Once Upon a Saturn Moon. If you like reading soft sci-fi thrillers, maybe with a touch of romance thrown in, you can find more information at http://seampublishing.com/once…..aturn-moon

If You Can Read, You Can Cookhttp://www.ifyoucanread.com | Think you can't cook? If you can read this sentence, then you can.

SEAM Publishinghttp://www.seampublishing.com | eBook formatting and publishing service

5:50 pm
January 22, 2013


sooverthis

Kentucky

Moderator

posts 1041

My bounce rate is the highest now that it's ever been because my search traffic has increased. That said, it's still really low (like 44%). I have a lot of luck displaying related posts at the bottom of each single post, and the fact that my blog is more personal definitely has an impact. 

 

 

 

6:17 pm
January 22, 2013


martin

Member

posts 199

Hey Andrea, what plugin do you use for related posts?

6:27 pm
January 22, 2013


sooverthis

Kentucky

Moderator

posts 1041

Right now I'm using Better Related Content, but I think I'm going to switch it out for something coded into my theme; it makes excessive database queries (like most other related posts plugins). It does work well on the front end, though.

 

 

 

8:21 pm
January 22, 2013


Edward Antrobus

Fort Collins, CO

Member

posts 1008

You might want to check into the Efficient Related Posts plugin. It queries the database for related posts when you publish instead of when the page is loaded, so that it doesn't have as much overhead from the front end.

 I'm looking for editors, beta-readers, and some demographic research for my upcoming novel, Once Upon a Saturn Moon. If you like reading soft sci-fi thrillers, maybe with a touch of romance thrown in, you can find more information at http://seampublishing.com/once…..aturn-moon

If You Can Read, You Can Cookhttp://www.ifyoucanread.com | Think you can't cook? If you can read this sentence, then you can.

SEAM Publishinghttp://www.seampublishing.com | eBook formatting and publishing service

8:30 am
January 23, 2013


PK @ DQYDJ

The Intersection of Politics, Economics and Personal Finance.

Moderator

posts 361

MD, we went with a dedicated page to compile all of our calculators and visualizations (and a few original studies):

 

A number of those are in our top 10 pages.  I don't know how to measure the whole 'reader loyalty' thing, but your suspicion is correct – those pages have higher entry rates and much more direct traffic than other pages on the site.

 

I'm a fan of interactive and dynamic content – make it happen!

Don't Quit Your Day Job…

http://dqydj.net or http://yourdayjob.net

Follow us at @dqydj_net on Twitter and connect with us on Facebook.

12:02 pm
January 25, 2013


Pauline

Member

posts 274

I haven't proof tested strategies, but do have related content at the end of the post (from shareaholics) and make sure to include at least 3-4 links in the post to relevant content. Many bounces come from weird google searches that don't relate to the topic.

                                                        Pauline @ Reach Financial Independence

Yakezie Member Site: 

Reach Financial Independence 

Email:  tdmpauline *at* gmail *dot* com

I am also on Twitter and Facebook

12:18 pm
January 25, 2013


Pat S

Member

posts 160

When search traffic increases, bounce rate will increase along side. It just goes with the territory. My favorite strategy so far has been the install of the Link Within plugin. It places a very attractive series of 3 related posts at the bottom of your most recent post. I've seen about a 15% improvement in bounce rate since the install.

If you head over to my site, you can see the links at the bottom of each post. It may work for you :)

Pat S.

http://www.compoundingreturns.com

Follow us on Twitter, Like us on Facebook

7:16 pm
January 27, 2013


Nunzio Bruno

Springfield, MA

Member

posts 40

Does anyone have any suggestions for plugins that are easily integrated into SquareSpace sites – I feel like I'm in the minority lol

Nunzio Bruno

Financially Digital

Twitter: @Nunzio_Bruno

Always up for some collaboration and an adventure! 

Email: nunzio (dot) bruno (at) financiallydigital.com

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