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2:27 pm
May 24, 2011
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The Saved Quarter
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Did Google change something about bounce rates in April? I'm going over my analytics and have a sharp change in bounce rate that I can't otherwise explain. I was hovering at 65-70% and now I'm at under 10%. I don't think I did anything remarkably different between April and now, so I'm wondering what the shift is coming from and how to interpret it.
My other stats haven't changed much – time on site, page views, visitors, and unique visitors are roughly the same.
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2:40 pm
May 24, 2011
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Suba @ Wealth Informatics
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I would be very happy with the change :) May be you got a lot of new visitors who are going through your archives every time they come? You had a guest post @ GRS sometime in April? May be they are catching up on your old posts? I don't know if google changed anything, mine is the same (or reduced only what I expected). It is really hard to get a bounce rate <15 or 20. So great job!
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2:51 pm
May 24, 2011
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The Saved Quarter
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Suba, I had two big traffic sources near the end of March, which might account for some of it, but certainly not the sustained drop! I'm not complaining – happy to have it – just wondering if I did something repeatable!
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7:45 pm
May 24, 2011
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Glen Craig
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I'd be happy with the 65-70% rate!
If you can figure out what it was to lower your bounce rate please do tell. And rinse-repeat.
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8:15 pm
May 24, 2011
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Buy Like Buffett
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A 50% bounce rate would be incredibly low. 10% seems almost impossible.
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8:48 pm
May 24, 2011
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The Saved Quarter
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Post edited 8:49 pm – May 24, 2011 by The Saved Quarter
I had a big spike in traffic in March, which may be the thing that has changed the bounce rate. I had a post go viral a bit (almost 8,000 views, where a usual post is about 300) and then had a guest post at GRS, so the spike in traffic made sense. You can see my traffic and bounce rate in the images below. It does look like my average page views went up as the bounce rate went down. Now I just hope I can keep it so low! Here's my bounce rate from March 1 through today. (Click to see the pictures bigger and read the numbers.)
 
And here is the overview from the same period.
For comparison, here is May 15 through today:
Can you see something I am misinterpreting?
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9:49 pm
May 24, 2011
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Squirrelers
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Saved Quarter – I had a similar drop last year, where bounce rate plummeted all of a sudden, and stayed at a low level. No other stats seemed affected, just bounce rate. As much as I'd like to take credit for it, I think it's something with Google Analytics :)
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10:02 pm
May 24, 2011
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JT_McGee
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Post edited 10:02 pm – May 24, 2011 by JT_McGee
Do you have an iframe on the site? It could be that analytics is loading twice on the entry, lowering your bounce rate.
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7:19 am
May 25, 2011
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AccountantByDay
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Well my bounce rate says that it's .66% which can't be right either.
It's not a statistic I pay much attention to, but maybe I should pay even less attention to it :)?
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9:16 pm
May 26, 2011
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Pinyo
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In my experience, anything below 60-70% is suspicious. Unless you have a
Forums or social media site.
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5:51 am
May 27, 2011
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MoneyIsTheRoot
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My bounce rate is right between 55% – 60%, and that's only because I use excerpts now, forcing my audience to click more.
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7:07 am
May 27, 2011
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Invest It Wisely
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Mine's around 75%, and I always thought this was very high.
HOWEVER, doesn't this just mean people visited one page and then left? That's not the most horrible thing in the world.
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9:32 am
May 27, 2011
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MoneyIsTheRoot
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Yeah thats pretty much what it means… and if you have a loyal following thats already caught up on your blog, they may only be checking out the newest article.
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10:15 am
May 27, 2011
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Tim
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Mine is usually hovering between 60-70%. I haven't seen any dips since the Panda update, so maybe you're just doing something awesome TSQ!
@ MoneyIsTheRoot – I hadn't thought of that before, but it makes sense.
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10:40 am
May 27, 2011
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freeby50
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10% seems suspiciously low especially with such a sudden drop from 60-70% range.
I'd look at the average pageviews per visitor before and after the bounce rate dropped. Did it double or tripple or quadruple? You may be catching user hits 2 x or something like that.
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5:43 am
May 28, 2011
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Glen Craig
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For those with real low bounce rates (I'd say below 80%) – What percentage of your visitors are from search engine traffic?
Just wondering if there are differences due to regular readers who may visit more pages versus SE visitors who find what they want (or don't) and bounce?
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1:43 pm
May 29, 2011
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LaTisha @YoungFinances
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Most of my search engine visitors are 100% bounce. Right now I have about 35% search engine traffic and they make the average bounce rate go up to about 61%.
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