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Should I feel bad about a sponsored post?

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4:22 pm
July 16, 2011


everydaytips

Detroit Area

Member

posts 455

Like many bloggers, I occasionally have a sponsored post on my site.  (Maybe about once every ten days.)

Today, I wrote a guest post for a company called Gateway Homes, which is located in the U.K.  Gateway Homes will basically come to your house and offer a certain amount of money for your home.  You don't have to take the deal, the company just buys houses.  (Although I am betting they do low-ball.)

So, I wrote a post today about keeping debt to a minimum, watching expenses, just general PF stuff.  In it I mentioned that sometimes people get into trouble when they buy a home without selling their previous home, and I put Gateway homes as a possible option (with a link), along with other house selling possibilities.  At the bottom, I stated "I wrote this post on behalf of Gateway Homes".

A good friend of mine read the post and then emailed me saying posts like mine are what makes her hate the internet and she asked if all bloggers were doing this kind of thing now.  She implied that I had sold my soul for cash in a sense, and I have been feeling awful all day.  Keep in mind, this was not an ad-like post at all.  Had she not seen my disclosure at the bottom, she probably wouldn't have thought twice about it.

I wrote her back saying that blogging is a business, there are certain advertisers I refuse to deal with, blah blah blah.

What are your thoughts on this?  I feel like I need to go boil myself in water or something…

 

Kris @ Everyday Tips and Thoughts

 

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4:42 pm
July 16, 2011


Buck Inspire

Member

posts 1546

Hey Kris,

 

I think your friend needs to chill.  Of course I would side with you since I am a blogger, too.  But you have to understand, she isn't so she is entitled to her opinion, from a non-blogger point of view.  Digest what your friend said, but don't let it crush you.  Life is too short and tell your friend to get off her high horse.  She doesn't like it, she can stop using the internet.  Yell

5:16 pm
July 16, 2011


Squirrelers

Member

posts 986

Kris,

 

My thoughts are that your friend might be well meaning, but is taking things too seriously. It's not like all your posts are sponsored, just a few once in a while. So I think she's overreacting – to nothing, really.

 

You're a really good blogger who runs a really good blog. End of story!

Ray

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Challenger Site: Tie the Money Knot

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5:54 pm
July 16, 2011


Hunter @financiallyc

Virginia Beach

Member

posts 707

I wouldn't worry about your friend's opinion. They are entitled to be critical, and that is ok. At least they read your article, and recall the brand. So the post/advertisement has been effective on this one reader. They may suggest it to a friend or even use the service themselves one day.

7:24 pm
July 16, 2011


sooverthis

Kentucky

Moderator

posts 1041

I was on the fence about sponsored posts for a long time and actually just posted my first one last week. I decided I will only post somewhat relevant stuff (no random links to a porn website or anything) and I will clearly identify each post as sponsored at the top. Yours was both relevant and clearly identified – it's not like you were trying to trick anyone into clicking the link.

 

While all of us enjoy writing (or else we wouldn't be doing this), what's wrong with wanting to make some money at the same time? Just tell your friend, at least it's not porn. :)

 

 

 

7:31 pm
July 16, 2011


Jason@LiveRealNow

Member

posts 727

I think you should fly your friend to Mexico and sell her for parts.   Waking up in a bathtub full of ice tends to make people re-examine what constitutes a bad business model.

 

Seriously, she can hate the internet all she wants.  It's her naiveté.  Websites cost time and money, and most of the ones worth reading are bringing in money is some form.   The ones that aren't, are still hoping for a book or magazine deal.   It's not selling out, it's how the internet works.  If she doesn't like it, she can stay home and watch some free and ad-free TV, err…read a free newspaper that doesn't contain ads…errr….listen to ad-free radio..errr….ride an ad-free bus…err….

Really, is she new to the 21st century?

7:50 pm
July 16, 2011


Sustainable PF

Member

posts 2759

Post edited 7:51 pm – July 16, 2011 by Sustainable PF


Jason@LiveRealNow said:

 Seriously, she can hate the internet all she wants.  It's her naiveté.  Websites cost time and money, and most of the ones worth reading are bringing in money is some form.   The ones that aren't, are still hoping for a book or magazine deal.   It's not selling out, it's how the internet works.  If she doesn't like it, she can stay home and watch some free and ad-free TV, err…read a free newspaper that doesn't contain ads…errr….listen to ad-free radio..errr….ride an ad-free bus…err….

Really, is she new to the 21st century?

Awesomeness, and dead on.

Ask the reader: have you EVER seen an ad on a website you frequent?  Did you respond with the same venom?  If not, shut it.

(and this includes doing a Google search, where the ADWORDS are there, and blatant)

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7:57 pm
July 16, 2011


mbhunter

Member

posts 198

I agree with the sentiments that one person's opinion is not something to base your blogging strategy on.

Regarding sponsored posts, I haven't done them in a long time, and the ones I did I might have posted on for free anyway.  It's basically a permanent link for a fixed fee, so if you haven't thought of it that way, there you go.

If I do guest posts (which I haven't done much of lately) it will be from other personal finance bloggers I know linking back to their own personal finance blogs.  Otherwise, it's a permanent link (or the expectation of such) for free.

Beyond that, people who market with articles like this, and the bloggers who accept them, are toeing the line of what the search engines — OK, search engine, Google — thinks about selling text links.  I want to stay far from that line because I like the traffic Google sends me.  I might go as far to say that my jump from PR3 to PR5 recently was partially due to me keeping my nose clean, which involves not accepting a lot of posts that might be posted elsewhere, and not selling text links.

Anyway, my two cents.  It's your blog and your voice that's being formed with each post and link you do.  Blog wisely. :)

 

Mighty Bargain Hunter — blogging on personal finance since 2005

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8:13 pm
July 16, 2011


Sustainable PF

Member

posts 2759

Interesting take mbhunter.

I actually look at your site as a model to work toward so I really appreciate the opinion here.

That being said, we've had a number of posts that were paid by some entity or another.

We also got a zero to 4 PR upgrade – with such posts on our site.

I find that these posts, as long as they are of quality, and I add links to our own site – don't damage our rep/site. 

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6:28 am
July 17, 2011


Frugal Confessions

Houston, TX

Member

posts 1622

Ouch! I would have freaked out over an email like that from a good friend as well.

 

I agree with what everyone has said above. You should not feel bad about wanting to be paid for your time, effort, and expertise. Unfortunately in the beginning to middle, until you hit superstar status, taking on sponsored posts and sidebar widgets that aren't always helpful or entirely meaningful to your audience is the way to get paid. Would you friend want to spend 20-30 hours a week working on a second job and not make any money from it?

Amanda L Grossman

Frugal Confessions

Frugal Confessions @ the Houston Chronicle

email: frugalconfessions@hotmail.com

10:00 am
July 17, 2011


Budgeting in the Fun Stuff

Member

posts 3048

Jason@LiveRealNow said:

I think you should fly your friend to Mexico and sell her for parts.   Waking up in a bathtub full of ice tends to make people re-examine what constitutes a bad business model.

 

Seriously, she can hate the internet all she wants.  It's her naiveté.  Websites cost time and money, and most of the ones worth reading are bringing in money is some form.   The ones that aren't, are still hoping for a book or magazine deal.   It's not selling out, it's how the internet works.  If she doesn't like it, she can stay home and watch some free and ad-free TV, err…read a free newspaper that doesn't contain ads…errr….listen to ad-free radio..errr….ride an ad-free bus…err….

Really, is she new to the 21st century?

Jason, I swear you are my male twin!!!  Dead on!!!

Seriously Kris, your friend is being an idiot.  I could say a ton more about it, but it would not be family-friendly…I'll just quote Jason again:

"I think you should fly your friend to Mexico and sell her for parts."  Or tell her to stuff it.  Whatever works.

Crystal

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10:31 am
July 17, 2011


Jackie

Member

posts 664

I think that it's probably hitting you hard because it was a friend who said that. It's easy to criticize when she isn't the one doing the work and evaluating the people you'll accept sponsored posts for. I don't do sponsored posts on MoneyCrush (although I would write a review of something that I used if I got inspired to do so) but I do elsewhere and I think labeling it the way you did is perfectly fine. She acts like it's something new, when maybe what's new is that people are labeling stuff due to FTC regulations .

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11:40 am
July 17, 2011


JT_McGee

Member

posts 723

I can see both sides here.

 

For one, every time I search for a "review" of something online, it ends up that I get results that are all spammy with affiliate links/no real review.  I don't trust 99% of reviews for this reason alone, which is terrible, really.  Go search for "betterment review" and see how obvious it is that they're all paid reviews.  They all have the same organization, pictures, etc., and it's really disheartening, to be honest.

On the other hand, I can understand the desire/need to monetize a website.

 

I won't sell text link ads just as a matter of policy, but I don't think they're _that_ bad.  It's how you do it.  If you just mention it in passing, no big deal.  If you write a post about why someone should buy/use the company's product no matter how awful, then I have a few choice words for you.  Your sponsored post wasn't bad at all.  

 

Don't try to make everyone happy.  You'll just hurt yourself in the process.  (That sounds more sociopathic than intended.) 

JT McGee – MoneyMamba

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12:08 pm
July 17, 2011


First Gen American

Member

posts 86

Hmm…that's really funny because as I left with distinct feeling about the post that was just the opposite of what your friend had experienced.  It read like a normal everyday Kris post and I didn't realize it was a sponsored post til the very end.

 

I thought to myself..wow, that's cool that Kris can take a sponsored post and still keep it very much true to the spirit of her blog.  I almost wrote you personally about it even.

 

I personally hate reading canned sponsored blog posts on other people's sites, so it was nice to have the best of both worlds…you get paid to do a sponsored post but also get my Kris Fix. 

I didn't think it was a sellout article at all and like others said your friend is extremely naive to think you'll get quality writing indefinitely for free.

12:46 pm
July 17, 2011


Suba @ Wealth Informatics

Moderator

posts 1876

I will be the bad guy here.

 

First the disclaimers : 

I do sponsored posts too, so I am writing this "just" to represent you friend here. (I personally feel she is being unreasonable. Will she work for free?)

I am also assuming that your friend is usually fair and reasonable. So saying stuff like this is not her norm (If it is, ignore her and just move on)

 

Now on to this specific complaint. From her point of view I am going to say the opposite of First Gen. In fact I "prefer" the canned sponsored post. All of us are savvy enough to go to a blog and immediately see a "review" for what it is, paid advertisement. I click on back button and move on. But this specific post, it was all "Kris". If I did not see the sponsored post at the end I would not have known. Which mean, the endorsement in the middle of the post is all yours. You see the point? I will take it as "you" are recommending it. I am a blogger, so if someone folks said "if you have trouble with paying the bills, you could always try XY payday loan". I don't bat an eye on this and just move on, oh sponsored post. But if it is a "non blogger" they might think, you are "suggesting" that if they have trouble, this payday company XY is a good option. So there is a possibility that the post came off as she was suggesting that home buying company. 

 

I am jumping into conclusions here about what you friend thought. I am just trying to give another side of the view as you asked this question to a bunch of bloggers. We all do that and we don't think it is bad at all. 

 

 

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12:54 pm
July 17, 2011


everydaytips

Detroit Area

Member

posts 455

Thank you so much for the support everyone. It is really a fine line sometimes on how to handle sponsored posts. I actually prefer to write them myself (like the one in question) because I can tailor it more to my audience and hopefully make it more meaningful. Some sponsored posts come across as so broken that I end up spending time on rewrites anyway, so might as well ask for more money and just write it myself.

My friend is someone I have known for over twenty years and she is incredibly blunt. She did respond to me today after I wrote her back and she said she came across way stronger than she meant to. While I appreciated the sentiment of her reply, I think she meant it all. She just has no clue about the blogging world and has some real black or white opinions.

Thanks so much for also reading the post and leaving your opinions. Your comments really made me feel a lot better and also gave me some things to thing about.

Kris @ Everyday Tips and Thoughts

 

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12:59 pm
July 17, 2011


everydaytips

Detroit Area

Member

posts 455

Suba, your reply came after I started writing my response…

I do indeed see your point, and I will have to think about that. I guess the same thought would apply to when bloggers are paid to put a link in a previous post, like the offer for Turbo Tax for instance. It could then seem like the blogger is truly recommending turbo tax, personally.

Hmmm…….

Kris @ Everyday Tips and Thoughts

 

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2:01 pm
July 17, 2011


LaTisha @YoungFinances

Admin

posts 1715

JT_McGee said:

I can see both sides here.

For one, every time I search for a "review" of something online, it ends up that I get results that are all spammy with affiliate links/no real review.  I don't trust 99% of reviews for this reason alone, which is terrible, really.  Go search for "betterment review" and see how obvious it is that they're all paid reviews.  They all have the same organization, pictures, etc., and it's really disheartening, to be honest.

On the other hand, I can understand the desire/need to monetize a website.

I won't sell text link ads just as a matter of policy, but I don't think they're _that_ bad.  It's how you do it.  If you just mention it in passing, no big deal.  If you write a post about why someone should buy/use the company's product no matter how awful, then I have a few choice words for you.  Your sponsored post wasn't bad at all.  

Don't try to make everyone happy.  You'll just hurt yourself in the process.  (That sounds more sociopathic than intended.) 

Ha! I just did a betterment review lol I didn't get paid for it (besides any affiliate income), and it's mostly just an overview on what they do as opposed to a review of how good the service is. I would never 'review/evaluate' a service that I had not personally tried. I also included my disclaimer.

With that said, Kris, I think your friend is off base and you should not feel bad about bringing more information to the internet. That's what most people use it for, free information. But nothing in life is free.

LaTisha 

Young Adult Finances

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7:00 pm
July 17, 2011


OneCentAtatime

Florida, USA

Member

posts 1778

Guys, to be honest, I am waiting for more sponsored post offers. As many before me commented, we need value for our time spent on blogging

SB

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8:20 am
July 18, 2011


TightFistedMiser

Member

posts 361

I wouldn't feel too bad about it.  I'm sometime conflicted about having sponsored posts on my blog but I need the money right now since blogging is a majority of my income.  You present yours with a disclosure and don't have too many of them so you don't need to feel bad at all.

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