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Sponsored post and demand supply situation

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1:01 pm
September 9, 2011


OneCentAtatime

Florida, USA

Member

posts 1778

Scenario: I keep on rejecting sponsored post offers when offer is too low (when negotiation fails), but a few days later I see the exact same post appearing on some other blog (for the cases when sender did send me the post or the link during negotiation).

Pain: It's an oppertunity loss for me. I wish I could have lowered my expectation.You can understand this feeling

My thought: We can not control others, everybody's financial situation is different and many are willing to accept any rate (something is better than nothing attitude). supply is aparently becoming more and more every day with limited demand.

Question: Has the blogging world become too large that this has somehow become a buyers market? Is there just too many personal finance blogs competing against each other for a sponsored pos and eventually lowering the price a buyer is paying to get a link? What are your thoughts?

SB

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1:04 pm
September 9, 2011


MoneyIsTheRoot

Member

posts 1456

The blog world will only get larger….but make no mistakes, many will quit, and striving for better quality isnt a bad thing.  I liken the blogging universe (and especially PF blogs) to that of a free market… competition drives innovation…we can sustain pricing if we keep innovating and building a better product than the next guy…in fact, I think Sam did that with the Yakezie.

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1:17 pm
September 9, 2011


sooverthis

Kentucky

Moderator

posts 1041

Keep in mind also that different blogs command different rates. An advertiser who won't pay my rate might pay more for the same post on another blog with better PageRank, mozRank, or Alexa. Or the other site may have a different audience or different content than mine. I would rather give up some opportunities than accept less than I feel a sponsored post is worth (while still remembering the going rates for my stats).

 

 

 

1:39 pm
September 9, 2011


Tony Chou @ Investorz' Blog

Member

posts 643

I think the blogging world will become very big. Best really build up your blog now, because there will be so much competition in the future that it will almost be impossible to stand out.

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1:43 pm
September 9, 2011


OneCentAtatime

Florida, USA

Member

posts 1778

Tony Chou @ Investorz' Blog said:

I think the blogging world will become very big. Best really build up your blog now, because there will be so much competition in the future that it will almost be impossible to stand out.

Disagree! You can not withstand only if you depend on your blog income. Hobby writers like me will continue writing, with a pinch of salt

SB

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1:43 pm
September 9, 2011


MoneyIsTheRoot

Member

posts 1456

Tony Chou @ Investorz' Blog said:

I think the blogging world will become very big. Best really build up your blog now, because there will be so much competition in the future that it will almost be impossible to stand out.

I do agree that we are fortunate to be blogging now rather than starting later, but much of the competition will come and go.  I remember a ton of yakezie challengers and fellow bloggers that started blogging the same time as me…a good portion of them slowed down and I rarely see them in the forums anymore, and many others stopped blogging altogether.

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2:15 pm
September 9, 2011


Eric J. Nisall

Coral Springs, FL

Member

posts 377

Post edited 2:17 pm – September 9, 2011 by Eric J. Nisall


Tony Chou @ Investorz' Blog said:

I think the blogging world will become very big. Best really build up your blog now, because there will be so much competition in the future that it will almost be impossible to stand out.

 

That is said about lots of things in life.  It may be true that the number of blogs will continue to grow, but anyone who is truly putting out a quality product to advertise will want a quality blog to partner with.  It's the same with twitter and facebook and readership on blogs, it's nice to have a lot of people following, but if they don't contribute in any meaningful way, what is the point of having them around (other than to artificially inflate stats).  Quality will always be able to stand apart from the quantity.  That is why sites like MySpace and Friendster and all similar ones fell, they just couldn't compete with the quality product that facebook and twitter was putting out, and that trend will always exist (probably)

Eric J. Nisall

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3:12 pm
September 9, 2011


Buck Inspire

Member

posts 1546

Interesting situation, but you're right, the blogworld will only get bigger.  I feel your pain as most here would too, but then you have to reassess your priorities.  Since you are a hobby writer, then the missed opportunity shouldn't bother you too much because you would have done it for a pinch of salt.  However, if you decide money now trumps the hobby aspect of your blog, then you have to change your plan.  In the end, you shouldn't lower your standards because it will hurt you and everyone in the long run.  Good luck!

3:24 pm
September 9, 2011


OneCentAtatime

Florida, USA

Member

posts 1778

No, I won't compromise, not at all

SB

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3:42 pm
September 9, 2011


My University Money

Member

posts 129

It is tough to fault smaller blogs for trying to make a little income, but I see where you are coming from.  The yakezie will have to form a collective bargaining community haha!

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4:46 pm
September 9, 2011


OneCentAtatime

Florida, USA

Member

posts 1778

hey I am a tiny blog myself, not finding fault with others. please be clear

SB

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7:07 pm
September 9, 2011


Buy Like Buffett

Member

posts 1682

It is best to stick to your rate. If they post the post on another blog then let them do it.

 

 

Mark

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6:25 am
September 10, 2011


Frugal Confessions

Houston, TX

Member

posts 1622

You are also forgetting that some people–even with the same stats as you–may be better negotiators. I am honing my negotiation skills, but I know for a fact that other bloggers with my same stats can negotiate better and are getting paid more by the same person.

 

But I am getting better! Ofcourse I also have a minimum that I do not give in below.

Amanda L Grossman

Frugal Confessions

Frugal Confessions @ the Houston Chronicle

email: frugalconfessions@hotmail.com

10:58 am
September 10, 2011


Budgeting in the Fun Stuff

Member

posts 3048

I have set minimums that are on the high end for my clients, but my actual rates for my own sites vary based on how much I feel like I "need" that money in a particular month.  I also have the no-no minimums (email me if you'd like them), so I lose out on some deals too.

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11:42 am
September 10, 2011


Sustainable PF

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posts 2759

Budgeting in the Fun Stuff said:

I have set minimums that are on the high end for my clients, but my actual rates for my own sites vary based on how much I feel like I "need" that money in a particular month.  I also have the no-no minimums (email me if you'd like them), so I lose out on some deals too.

Same with us, but then Crystal helped mentor me when I started out dealing with advertising so I adopted a lot of her best practices.

I've lost a number of opportunities b/c I won't drop below specific floor pricing.  I personally don't sweat it as the lower end opportunities just make me feel like i'm diluting our sites quality.

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11:50 am
September 10, 2011


Suba @ Wealth Informatics

Moderator

posts 1876

I was going to say what Andrea and Amanda said. Just because it is the same post, it doesn't mean it will be the same payment. And we don't know the complete picture of another blog's stats. Anyone, if emailed privately would give their rates. So as long as it is in line with others, we just have to move on.

 

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11:56 am
September 10, 2011


OneCentAtatime

Florida, USA

Member

posts 1778

Ok thanks, that's all for now. I am in contact with few of you on emails. Thanks for taking time and explaining it, pain reduced a lot! Laugh

SB

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1:57 pm
September 10, 2011


Cash Flow Mantra

Member

posts 66

I have yet to be offered any sponsored post deals but thanks to some information that I read from Crystal, I at least have a  rough idea of what the market might be.  I, of course, would charge less than she since my blog is not near as popular.  I do appreciate the discussion, however.

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6:43 am
September 11, 2011


Frugal Confessions

Houston, TX

Member

posts 1622

hey Kidgas–

 

Just remember, 9 times out of 10 it is not the popularity of a blog that matters. It is the link juice–MOZ rank, PR, etc.

__________________________________

Kidgas said:

I have yet to be offered any sponsored post deals but thanks to some information that I read from Crystal, I at least have a  rough idea of what the market might be.  I, of course, would charge less than she since my blog is not near as popular.  I do appreciate the discussion, however.

Amanda L Grossman

Frugal Confessions

Frugal Confessions @ the Houston Chronicle

email: frugalconfessions@hotmail.com

3:33 pm
September 11, 2011


Pat S

Member

posts 160

Just keep focusing on quality and the money will come when you least expect it.

 

Although I don't have nearly the time these days to spend writing and networking as I'd like, just writing 2-3 articles a week (most weeks) and my earnings, pageviews, SE traffic, and other metrics keep increasing slowly. 

 

This is good, because although my blog is nowhere near where I'd like to take it or wish it could be, I keep seeing some progress little by little. I guess my point is that although there might not be money rolling in right now, the long term mindset and continued work seems to be what will increase long term earnings. 

Pat S.

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