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Using Pop Culture Current Events to Drive Traffic

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7:18 am
March 4, 2011


Kevin McKee

Member

posts 151

Hey Yakezie folks,

I was just wondering how often you guys use crap in the news to drive traffic to your site, and if so, how you do it?

I was having a conversation with my girlfriend about how Charlie Sheen got over a million twitter followers in a day, and how that's stupid. It helped me come up with my post today, which was "10 Reasons You Should Follow Me Instead of Charlie Sheen". It admittedly had nothing to do with personal finance, but I like to write funny stuff sometimes.

Anyway, I posted the link to reddit under the "funny" tag. My daily posts usually get about 30-60 page views in a day. This one already has 59 views and it's only 9:15 am.

I wanted to share for two reasons. First, I don't know if any of these people are going to stick around on my site and read anything else, but I have definitely seen a spike in traffic, so the "using pop culture" to drive traffic has definitely worked. Second, does anyone know of a different platform besides reddit where I could post the link and hope to get even more views?

I wanna be a Thousandaire so freaking bad!

@kevin_is_money

12:46 pm
March 4, 2011


Sandy @ yesiamcheap

New York, NY

Member

posts 802

I do it sometimes.  If it's something that everyone is talking about I try to look at the financial aspect of it and write something about it.  You never know when you'll hit traffic pay dirt.

I'm digging my way out of some serious debt at

http://www.yesiamcheap.com.

12:49 pm
March 4, 2011


Kevin McKee

Member

posts 151

So I've had more pageviews today than any day in the past month.

However, I've learned something about reddit. 99% of the things filed under "funny" are images. I think I'm getting massive bouncing because it's not an image, and I'm not gettnig any upclicks. Lesson for the future, pick a different category for blog posts.

I wanna be a Thousandaire so freaking bad!

@kevin_is_money

1:17 pm
March 4, 2011


The Single Saver

Member

posts 689

Kevin McKee said:

So I've had more pageviews today than any day in the past month.

However, I've learned something about reddit. 99% of the things filed under "funny" are images. I think I'm getting massive bouncing because it's not an image, and I'm not gettnig any upclicks. Lesson for the future, pick a different category for blog posts.


I am not familiar with reddit… what can you tell me about this?

The Single (and Small Family) Saver

Offering practical, money-saving advice in a fun and interactive format.


1:19 pm
March 4, 2011


Eric – PersonalProfitability.com

Portland, OR

Member

posts 2120

I often write about current events in my blogging, but only finance related events. I generally shy away from pop culture on this one.

On the occasion that I get voted up in Reddit, I do see a big spike in traffic. Just remember that it is very low quality traffic. They are most likely going to leave quickly and follow their ADD to the next site on the list. They will rarely click through on an ad and even more rarely have any level of interaction on your site.

The spike makes you feel good, but remember that it is not as good as a few high quality visits that interact and subscribe.

1:33 pm
March 4, 2011


Kevin McKee

Member

posts 151

Good point Eric. It's a nice spike in traffic, but I agree that it probably isn't very beneficial in the long run. I do like the spike though.

I agree that you have to stick to your guns though. The post I wrote wasn't financial based, but I'm not a 100% finance blog. I write what I like, so that made sense for me. The post I wrote would have been completely out of place for someone who sticks strictly to PF.

I wanna be a Thousandaire so freaking bad!

@kevin_is_money

1:34 pm
March 4, 2011


Kevin McKee

Member

posts 151

The Single Saver said:

Kevin McKee said:

So I've had more pageviews today than any day in the past month.

However, I've learned something about reddit. 99% of the things filed under "funny" are images. I think I'm getting massive bouncing because it's not an image, and I'm not gettnig any upclicks. Lesson for the future, pick a different category for blog posts.


I am not familiar with reddit… what can you tell me about this?
 


It's a site that just collects links. Go to reddit.com. I've only used it a few times, but you can submit your link there, the community will see it, and if it's good they will vote it up. The more up votes, the more people will see it, the more clicks you get. I've never had a post voted highly though. I don't think PF is a real popular topic with that crowd.

I wanna be a Thousandaire so freaking bad!

@kevin_is_money

1:43 pm
March 4, 2011


Jason@LiveRealNow

Member

posts 727

During the 2nd blog swap, the post on my site hit the top 10 on reddit and drove more traffic in one day than I got in December.

5:25 am
March 5, 2011


Glen Craig

Member

posts 1087

Don't worry about your high bounces from Reddit.  It may be more to do with social media than with the fact that it's not an image.  I would say it's common to have visitors from social sites like Reddit or Stumble Upon come to the site and leave in a second or two.  If they don't find what they want (or it doesn't grab their attention) they're on to the next site.

 

It's not a statement of your content either, mind you, just more social media.

6:45 am
March 5, 2011


JT_McGee

Member

posts 723

Craig – Free From Broke said:

Don't worry about your high bounces from Reddit.  It may be more to do with social media than with the fact that it's not an image.  I would say it's common to have visitors from social sites like Reddit or Stumble Upon come to the site and leave in a second or two.  If they don't find what they want (or it doesn't grab their attention) they're on to the next site.

 

It's not a statement of your content either, mind you, just more social media.


Yeah, exactly.  Reddit users land on a site, scan, then go to the Reddit comments to talk about the general topic of the article, having not actually read it. :P

JT McGee – MoneyMamba

URL: MoneyMamba.com 

Twitter: @JT_McGee

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