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What is Google Doubleclick?
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3:34 pm
May 18, 2011


Suba @ Wealth Informatics

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I can't find enough information about this to even ask a proper question. So what is it?  From what little I could find, it is an ad "management" system? You use it along with adsense? instead of adsense? Is it for premier publishers only or will it be of any use for the the little guys like me?

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3:52 pm
May 18, 2011


Buy Like Buffett

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It is basically a toolkit that is designed to optimize the performance of your ads. The DoubleClick for Publishers platform works with Adsense, other ad networks, and ads that you sell yourself. It basically makes ad management a whole lot easier.

 

 

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4:27 pm
May 18, 2011


My Personal Finance Journey

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You tried it Mark? Did it look like it was worth it?

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11:16 am
May 20, 2011


Eric – PersonalProfitability.com

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DoubleClick was its own company that Google acquired a few years back. I didn't realize any of their old tools are still branded with that name.

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7:48 am
May 21, 2011


moneysmarts

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They're currently called "doubleclick for publishers" or DFP for short – and they're a suite of ad management tools.  It's basically an ad server that allows you to serve ads on your site, and then get reporting on impressions/clicks/etc that you can send out to advertisers, or use for your own uses.  They have a free version for small businesses, and there is a paid and supported version that is used by some bigger companies. 

 

They're pretty big, and chances are if you have ads on your site, at some point they're being served by DFP.

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