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6:52 am
May 18, 2013
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saverocity
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I see a number of people here have second or multiple blogs – why do that rather than build your original one, or making it MulitUser? Wouldn't that create better traffic rank for the one rather than dilute?
Would appreciate thoughts on this, I plan to launch new blogs within my brand rather than get new domain names, and wanted to hear some pros/cons of both methods.
Thanks
Matt
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8:33 am
May 18, 2013
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Daisy
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It depends on what the new blog is on. For instance, if you want to blog about money, but also want to blog about your life, your kids, and beauty, it might be best to have separate blogs for all of them. Your readers might be interested in just money – they might not want to have to sift through posts about raising kids and your education.
My primary site is mainly lifestyle – I post about money and careers, mostly, but it's definitely more personal (ie not informative). I think I'd lose readers if I started posting "how to" type posts on my primary site, so I started a new site that is more informative and finance based (it's not completely launched yet though) so I can write about that more.
Plus, many people have multiple sites for multiple earning opportunities.
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9:11 am
May 18, 2013
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sooverthis
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I'm with Daisy – I think it really depends on what kind of sites/blogs you want and how they relate to each other. I rebranded my finance blog last summer so that it's more lifestyle-based and lost some of my PF audience, which was fine with me. But it would be a stretch to assume that same audience wants to read about blogging, so I save that for the blog on my business site. I also have a very random personal blog for the stuff that doesn't fit anywhere else, and several niche blogs that exist for a specific purpose.
If you have several interests that are interrelated, I think it makes sense to keep them all under one roof. But I also think many of us have scatterbrain syndrome and multiple blogs can make sense. :)
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9:44 am
May 18, 2013
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Edward Antrobus
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I agree. Aside from the issue of readers of I've topic may not want to read about another topic, there is the topic of authority. Instead of combining authority, you are actually diluting it across several topics.
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11:11 am
May 18, 2013
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Squirrelers
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In my case, I found that money/relationship type of posts are ones I enjoy – so I decided to start a 2nd blog with that theme (along with some more broad-topic PF posts too). Also, sometimes we get hooked on blogging and just want to start another site for the sake of having another one to try different things!
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5:46 pm
May 18, 2013
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The College Investor
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It's all about the content you want to create. I have investing/PF, online stuff, business/entrepreneurship, and kids/family. One audience typically doesn't like them all, so I find seperate sites makes sense.
As for multiple writers, the question is whether you consider yourself a blogger or online publisher. Bloggers keep it first person and focus around their story, where as online publishers are about the content – so multiple writers can make sense as long as the topic is focused.
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7:00 pm
May 18, 2013
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saverocity
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Great insights, thanks guys.
My site is currently a mix of finance and travel, which personally I think dovetail, as all people who travel should think of their finances, and all people who have money should travel…. but then it might well be a split audience.
I was thinking to build out both sides under the concept/brand that Saverocity approaches all things with trying to get the best value out of them, IE getting the same product for less. Be it a financial product such as a low fee index, or traveling using points rather than cash, and overlapping the habits of people with these two areas.
I could see it being two separate blogs, but also like the overall idea of developing the brand, and making that expert at both subjects, possible more subjects in the future – the idea being that the expert approach should translate across concepts.
Do you guys think it should split, or could work as one brand?
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7:16 am
May 19, 2013
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Funancials
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saverocity said:
I see a number of people here have second or multiple blogs – why do that rather than build your original one, or making it MulitUser? Wouldn't that create better traffic rank for the one rather than dilute?
Would appreciate thoughts on this, I plan to launch new blogs within my brand rather than get new domain names, and wanted to hear some pros/cons of both methods.
Thanks
Matt
I've made a lot of mistakes with my first blog, Funancials. My 2nd blog is an attempt to "do it all over again" and "do it right the first time." By starting fresh, I think the potential for my 2nd blog is far greater than if I simply continue at Funancials. (Also – I believe the ".biz" has held me back)
As people have stated above, if you have other topics that you would like to cover – then a 2nd blog could make sense for you. My focus on Funancials has shifted more towards the economy and politics which (I believe) has turned off a lot of personal finance followers. I think readers (of each blog) will appreciate the focus.
Lastly, it's a challenge. Is starting fresh the wisest decision? Probably not. But, I am continually trying to improve my writing and I enjoy blogging. As long as I'm doing just that, nothing is a "waste of time."
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11:29 am
May 19, 2013
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Jackie
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I confess I don't know what a multi-user blog is. I'm guessing from a 5-second Google that it's a group blog, and having one of those hasn't really crossed my mind. I could see where that would be a good idea though.
I have multiple blogs for a variety of reasons: "starting over" with a better general personal finance blog, a couple whose primary purpose are now to generate a little income, one that's there to help people get out of debt, one to share what I know about blogging, a few abandoned ones where I realized I wasn't all that interested in writing about the topics after all, etc.
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1:22 pm
May 19, 2013
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saverocity
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Basically what you can create with MU is pages within your blogs that are actually blogs themselves. I find this opens up opportunities for better presenting information.
My peeve right now is losing posts, as they fall off the page and don't come back, so for example I am splitting up one area of my site into /Travel which talks about travel, and within that on the Menu will be /travel/trip reports when you get there you will have a blog filled with our post on a specific location.
I am trying to split them up, then bring them back together on the splash page so that more of my content stays accessible for the reader.
It also means I could bring in a second person to host their own page within a sub domain, such as Travel to talk about their views on and actually host their blog within the site.
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10:19 am
May 20, 2013
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Sustainable PF
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Diversification of business is wise when a monopoly is in place.
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