Would Your Blog Sell For $1,000,000? | Bloggers Lair | Yakezie Forums

Do you think that your blog is worth or would sell for $1,000,000 or more? I just saw this article from Dough Roller.  My eyes popped out of my head when I noticed that I KNOW some of these people.

http://www.doughroller.net/mak…..n-or-more/

Does your blog have what it takes to get to this level?  Are you being distracted by pennies and short-term gains now in exchange for long term potential?  What do you think that it would take to get to this level?

Post edited 7:42 am – December 3, 2011 by Watson Inc

I'm not jealous at all. Almost everyone on the list I've interacted with in some capacity, and they were more gracious than I deserved. I'm happy for their success genuinely because it's inspirational (not just because they are bloggers).

I'm definitely not distracted by pennies. I was at one point but haven't been for the last 18 months :) (Disclaimer, for nearly 7 of those months I didn't blog at all). I am still deciding exactly where I'm going though. I enjoy the journey and fulfilling my current goals (positioning it for selling isn't one of them), but cheers to anyone who is going in this direction!

The blogs I've read that sold for $1Mil all provided something of value (great content) and I'm glad the buyers (WSJ etc.) recognized the value and community these bloggers were able to build.  I was totally psyched to read those numbers- I had no idea that Consumerism Commentary sold but if so, that's flippin' awesome! 

I can only hope to achieve anywhere close to those numbers.  I may even settle for a lot less.

I think it is important to point that most bloggers will never get offered shit for their blog nevertheless 1% of $1,000,000 (equals $10K)…so do it because you love it.  

All those guys put in long, long hours and started when there wasn't even a way to make money blogging and it paid off handsomely. Great props to all of them. All of your blogs are much more valuable that you realize. In fact, I'm surprised that certain companies haven't started to buy out personal finance blogs rather than advertise on them — I think it is something that you will begin seeing in the not too distant future

Post edited 11:49 pm – December 2, 2011 by savingadvice

md said:

Who the hell would not sell their blog for a cool mill?

I think that it would be a lot harder call if you were actually in their position than it may first appear. You can assume that the blogs were making $10,000+ in income a month or $120k+ a year. While a little over 8 years of monthly income may sound like a ton of money, all the hard work has been done. When you get to that stage, you really don't have to do much if you don't want to. You could easily hire someone for $40k a year to run everything and pocket $80k+ a year while doing very little yourself. While there would certainly be some risks, at the end of 8 years you would likely be making a lot more — so forgoing $1 million up front means you would have an even more valuable blog plus received that $1 million (although over time instead of all at once) and still had to put very little work into the blog. 

I think it is important to point that most bloggers will never get offered shit for their blog nevertheless 1% of $1,000,000 (equals $10K)…so do it because you love it.

Hopefully, seeing what those sites sold for doesn't make everyone think they have a site they can make millions off of. 

Can it make money?  Yes.  Will it make enough to live off of?  Depends.

These guys are the outliers.  They put in ridiculous time and paved the way for us all.  While seeing what they sold for is great inspiration, there's a whole ton of distance between what they built and what most of us have here.

Not trying to be negative, just riffing off what MJTM is saying.  If you don't have a passion for what your doing then forget it.

Squirrelers said:

Not much surprises me these days – once you've had enough life experience, that's how it goes.

However, this does surprise me, in terms of the number. Amazing, and very impressive. What does everyone think of the multiple of earnings that might be used in these purchases? 2x? More?

Considering QNST (one of the companies doing the buyouts) sells for a P/E of 18, it would seem to me that one could get a pretty hefty FCF multiple.  Two times or more is way too low for a company that generates real FCF to the owner.  Small sites sell for a 1x multiple because the work the owner has to put in.  But I don't see why a much thicker multiple isn't in the cards for sites that can provide an income to the operator as well as to the owner.  

I'm guessing 5x. And I have no real justification for it. LOL.  *Keep dreaming*

Interesting information. I am not distracted…create value money will come, how much? depends on the value I create.