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BIG CHALLENGE: Authority Site Duel – Who Wants In?


2:24 pm
July 21, 2012

Sunil from The Extra Money Blog


posts 362



An interesting challenge is brewing between myself and another blogger in the lifestyle/make money online niche.


This challenge is about establishing a long term, profitable and sustainable online business (authority site) in a niche of personal expertise (non make money online or about blogging)


I have listed the preliminary guidelines/rules below and interested in a few things:


1) Suggestions on the rules – don't want to make it too prohibitive, but want to make it meaningful by not including those who are curious. Only serious contenders.


2) Do you qualify / Are you interested in participating?


3) What else can we add to the challenge/guides/rules to make it more enticing/compelling and encourage more participation?


Thanks in advance for your contributions – looking forward to launching this puppy soon…..


Task on Hand/Goal:
  • To establish an authority site in one's field of experience, expertise, knowledge and/or undying passion.
  • Ultimate goal on product creation/service offering to demonstrate true expertise. This is beyond just your micro niche site that thrives on affiliate and ad revenue. Most niche sites are not suited for product creation (all authority sites should be or strive to be).  
Participant and Reader Incentives:
  • Separates the serious from the curious. While a niche site can literally be put together in a day and anyone good with Wordpress can do it, an authority site isn't for everyone. Many attempt a niche site and i.e. 3 months into it quit because things are not panning out. An authority site is not a short term endeavor – persistence and perseverance are more important than ever (motive is pure passion first, and not monetization).
  • Participants can synergize, learn and share what works vs what doesn't. Get inspiration/motivation.
  • Followers can learn how a solid long term and sustainable online business can be created step by step for free (worth several thousand dollars if a class was taken) – they can ask questions/comment on posts/updates etc, and see others in similar niches/pursuits earn solid income online.
  • Learn all sorts of ways to promote a website/online business. Beyond having more content and a higher level of expertise, there's a lot more that goes into an authority site: social media interaction, networking with similar sites/blogs, etc.
Rules of Engagement:
  • Must have started in the last 6-8 months, but not complete yet. Brand new sites ok too. Domains may be older (some people just hold on to them or buy them)
  • Must not have earned any money yet (early stages is fine – or we can put a threshold i.e. under $500 to date)
  • Site must be very targeted on a specific authoritative topic
  • Must be written from a practical, first-hand (own experience/expert) perspective, hence the authority
  • No authority sites about general internet marketing/making money online (nothing wrong with it, just not for this challenge)
  • You must reveal the site's URL in the introductory post, for full transparency (may or may not reveal income depending on your comfort)
  • Everyone sends in an update (link to where they document the update) and we post it up on the duel page every 2-3 weeks ( we can determine frequency later)

The Extra Money Blog– Expedited Wealth Building Through Multiple Streams of Active & Passive Income (Entrepreneurship, Internet Marketing, Personal Finance)

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