Hello,
I’ve been pretty quiet for the past month since
I was writing my first E-Book. The book is now “finished” and it is 13,500
words long! It is currently being formatted to have a sharp and easy-to-read
format.
The name of the book is:
Dividend Investing
E-Book – How To build a Never Ending Cash Distributor
As you can guess, it will be a beginner’s guide
to dividend investing. I’ve included some basic investing information such as
how to determine your risk tolerance and build your asset allocation. I’ve also
written about my complete investment process combined with tricks and tools. At
the end of the book, you also find a step-by-step method to build a dividend
stocks portfolio with as low as $1,000 to start with. The book should be
released at the end of May and I have decided to give it away for free.
Some people read it and they all told me I
should be able to sell a good number of
copies. They were surprised by the content quality and expected me to sell it. To
be honest, both my partner and I tough of selling it but we finally preferred
to give it away for free.
Why not charging a
small price for a very complete and resourceful E-book?
Here are our thoughts about it:
#1 Building Authority
The very first reason why we wanted to write an
E-book was to learn the process of publishing and to build our authority as
writers. It is one thing to produce good quality post of 500 to 1,000 words but
it’s another to write a full book with a clear direction from page 1 to page
40.
I’ve I mentioned in my online
company business goal for 2011, I want to write 2 E-books this year.
The first one was supposed to be free in order to help us to reach as many
people as possible. The second book, which won’t be free, should sell easier as
people will be able to look at what kind of work we can produce by looking at
our first E-book.
#2 Building a Buzz
Another reason why we are offering our first
E-book for free is to create a buzz. We want to offer very good product at the
most amazing price: $0. We would like to get at least 500 downloads by December
2011. If several people can read and forward this book to their friends, this
will give us a lot of advertising. We obviously include reference to The
Dividend Guy Blog, What is
Dividend and Intelligent Speculator in
this book. Therefore, the more people reading it, the more chances we have to
build a strong readership for our investment related website.
#3 Covering our Costs through
Affiliate Marketing
When you are covering any investment topics,
there are a lot of affiliate products you can offer. The book includes a
step-by-step method to build a dividend stock portfolio. Therefore, there are
mentions of tools, services and products to use in order to start investing. We
have taken the decision to promote products that we use or know very well. So
if people can use a few of those resources through the links included in the
E-Book, we should be able to cover our costs.
Final Thoughts
We are now about 2 weeks prior to the launch
date and there is a part of me that still want to sell the E-book. Making money
is always a great feeling especially when you have put so much effort into
something. However, I think that we will make much more money indirectly over
the long term with our strategy.
What do you think? Would you sell your first
E-book or give it for free?
I’ll let you know when the book is live so you
can have a take a look at it!
Cheers,
Mike
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