Five Things Every Online Publisher Should Do

by in Lifestyle on Jan 17th, 2013

Every year brings new opportunity. Some of us overwhelm ourselves with tons of goals to accomplish, while others curiously have no goals. Yakezie.com’s main goal is to continue challenging publishers to be the best in their niche. If you win, we all win as the quality of content gets raised across the PF and lifestyle space. The other goal is to simply provide a forum where folks can hang out and trade ideas. A supportive Network encourages us to stretch beyond our comfort zone.

Ever since my old partner Chris left when his company got bought by Google 2011, I’ve been flying by the seat of my pants making sure Yakezie.com works. As someone who was not tech savvy, I’ve done a very poor job at keeping everything from breaking. The upside is that I know more about the back-end than I ever thought imaginable given I’ve been forced to learn.

Over the next couple months, you’ll probably experience many broken links, a slowdown in load time, and the occasional crash. Apologies in advance. These issues are all for the sake of simplification. Sometime in 4Q2013 or 1H2014, I plan to take Yakezie.com in a new direction. We’ve got a fantastic resource of bloggers here and I’d like to create something for the greater good.

In the meantime, I’d like to share with you some recommendations for what publishers should do to make this year and every year a better success.

FIVE ACTIONS EVERY PUBLISHER SHOULD TAKE Read More

Does Your URL Matter For SEO?

Where To Put Your Keywords

by in Lifestyle on Jan 14th, 2013

There’s been a longstanding discussion on whether keywords in your URL matter for SEO or whether your URL matters at all. Conventional wisdom states the following:

* Have your URL match your post title

* Have at least your desired keywords in your URL

* Keep your URL shorter than 140 characters

* Consider taking out conjunction words such as: and, or, but, yet, nor, for, so

As you can gather from my previous posts on SEO, I really don’t think SEO matters beyond the basics. The basics include a searchable title, filling out the meta description, writing unique relevant content around your keywords, and perhaps having keywords in your URL.

After a recent analysis, I’m not so sure.

AN EXAMPLE OF WHERE YOUR URL DOESN’T MATTER Read More

How To Negotiate A Severance Package
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