There’s something going on in the corporate world that I’m not sure many of you are aware of. Harvard Business Review calls it, “The Content Marketing Revolution,” while Ari Levy from CNBC writes a great report encouraging firms to “Hire More Writers If You Want To Rank Higher On Google.” In essence, corporations of all sizes are beginning to spend A LOT of money on content marketing. There is now the newest C-level title of “Chief Content Officer” floating around Silicon Valley as companies are beginning to understand the power of story-telling, community building, SEO, social media, and ROI focused marketers.
For the longest time, I couldn’t find any other industry that paid as well as the finance industry. For example, first year analysts out of college are now earning $80,000 base salaries plus a bonus in finance. When I left Wall Street in 2012, Directors (one level above VP) were making $250,000 base salaries plus bonuses that could easily equal a full year’s salary or more. It was only a full year after I left the finance industry that I truly appreciated how good the compensation was.
All the tech jobs I was interested in after leaving finance “only” paid between $80,000 – $160,000 full-time plus stock options, which are a complete crapshoot. Those figures might sound like a lot to some who are not living in expensive San Francisco or Manhattan, but I can assure you that $80,000 – $160,000 is squarely middle class with real estate prices costing so much.
Given the compensation packages, I figured I might as well focus on my online media efforts instead of working for much less compensation in a new industry. But after I learned how much Chief Content Officers make at large companies, from talking to various industry people and after spending a full year consulting for a startup, I’ve come to realize that once again bloggers have another fantastic opportunity!