How To Win At Everything Online

As advised by someone who has never won anything online

by in Personal Finance on Mar 31st, 2014

One blogger I’ve been mentoring over the past year asked me the other day, “How can I ever win one of those blogging awards? I see some blogs get award after award and they aren’t that good. Their traffic isn’t that high and their content isn’t very original. Yet some sites have much better content and never win anything. What’s your secret for winning an award?

I thought about his question for a moment and answered, “First of all, we have a tendency to think we are better than we really are. Second of all, I’ve actually never won a single award in my five years of writing online. This is despite writing the majority of my content, coming up with new concepts, shying away from sponsored posts, and receiving a decent amount of visitors a month. Unfortunately, you’ll probably never win an award and neither will I because 1) we aren’t self promotional enough and 2) we don’t do enough to promote those in control of giving out the awards.”

We all know that people tend to hang out and support folks who look like them, talk like them, and share their same values. It’s just the way we humans are. My central thesis in “How To Get Paid And Promoted Faster At Work” has to do with spending at least 50% of your time selling yourself internally in order to get ahead in the workplace. The same theory applies if you want to win awards online. It’s understandable that the same type of people and blogs tend to win over and over again. We like what we know.

But as someone who left Corporate America to do my own thing, I’ve got close to zero desire to network for the purpose of winning an award. Networking for friendships and fun, yes. But for an award, not so much. And for this simple reason, no matter how good my content is or how large I grow, I don’t think I’ll ever win anything. It’s not that I don’t enjoy accolades, because I do. It’s just that the biggest accolade is simply site traffic.

The internet is as close to a true meritocracy as there is. Anybody can grow their sites with enough effort and good content because the search algorithms are much less biased than humans. I also like that I can’t buy my way to success by spending lots of money on Adwords to rank higher for organic keywords.

We aren’t blogging for other bloggers unless that is your niche. Most of us are blogging for the greater community based on our site’s genre. Of course there is some overlap, but if your site grows large enough, bloggers as readers should make up less than 5% of your daily traffic.

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Another Reason To Focus On Affiliate Advertising And Not Direct Advertising

by in Personal Finance on Mar 24th, 2014

For a couple years I’ve been encouraging fellow bloggers to really de-emphasize sponsored posts and text link ads on their main site(s) – or sites they care about not getting crushed by Google. Google has helped expedite the decline of direct advertising with its frequent algorithmic changes and warnings. It’s understandable to go after the easy money, but I’m absolutely positive that as long as you focus most of your advertisement revenue on direct advertising, your content quality will suffer and you will never be able to “break out” and generate outsized traffic with a consistent revenue stream.

I don’t think hosting a link or sponsored post that is relevant and pertinent to your site once in a long while is necessarily a bad thing. There’s a lot of good content out there that can help readers, and it is your site after all. Just don’t over do it. Growth of readership is where you start making the really large money from CPM, affiliate income, and maybe CPC – I’m talking tens of thousands a month, which more people make than you realize. Most people who make such income just keep quiet.

The focus of this post is to highlight another reason why you should minimize direct advertising and maximize affiliate advertising based on my experience over the past two months.  Read More

Yakezie Theta Membership Class Is Now Open!

1H2014 Class

by in Featured on Mar 5th, 2014

Greetings all Challengers! For those of you who joined the challenge before August 1, 2013 please fill out the questionnaire to be considered a Yakezie Theta Class Member. If you are within 30 days short of the six month period, you should still apply for consideration as this process takes about a month. If you are beyond 30 days short, please wait for the next class.

The form will likely take anywhere from 15-30 minutes so please save your work and scroll down to the very bottom and click submit. The questionnaire will be open until March 22, 2014. To help ensure everyone submits before the deadline, I’d like for every Challenger to ping another Challenger to fill out the form. Late submissions will not be accepted given the amount of logistics this process entails.

The Yakezie Membership committee will review each application and send out notifications by end of September to begin writing a Member Post or continue the challenge for the next class. If there are some holes in your application, please use the time until the deadline to work on your holes. Read More

Featured

How To Get A Day Job With Your Blog

Leverage Your Blog To Full-Time Employment

by in Personal Finance on Feb 27th, 2014

For those of you who’ve been following my writing on Financial Samurai, I recently announced that I’ve started a new part-time role as Personal Capital’s content manager for its blog called Daily Capital. I’d appreciate it if you could check it out and lend your support. Maybe even leave a comment or 10 so I don’t get fired too quick!

I’m very excited about the opportunity for several reasons:

1)   I believe in the product. Leveraging technology to grow your wealth and create a business to gather assets is a no brainer. Those industries who do not leverage technology will be left behind.

2)   The role is very similar to what I’m doing for Financial Samurai and the Yakezie Network, just with a massive clientele, and a large marketing budget.

3)   I get to physically interact with more humans, which I’ve found to be a necessity after working solo for almost two years. Full-time bloggers and freelancers know how lonely working online can get.

4)   There’s a challenge to build something meaningful. Daily Capital has a lot of upside due to the resource’s at Personal Capital’s disposal. They’ve got CFPs, PhDs, MBAs, and industry veterans all looking to share their knowledge. They just need someone to focus on executing the goals. There’s nothing more exhilarating than seeing things grow from hard work and creativity.

5)   The ability to finally experience San Francisco tech culture and grow my network. Working at a tech startup is on my bucket list. It would be a crying shame to live through the golden age of tech in SF and never experience what it was like.

From an employer’s point of view, it makes sense to hire someone who is a believer of the product, user of the product, has experience in the field they are looking to hire, and wants a challenge. So far, the fit has been great and I want to share with you thoughts on how I was able to get a “real” physical job using my blog.

JOBS BLOGGING COULD HELP YOU LAND Read More

Make More Money Online By Following The Wine Pairing Strategy

Your Site Is Full Of Hidden Gold And You May Not Even Know It

by in Lifestyle on Feb 20th, 2014

During the fall of 2013 I decided to add a new Services page on Financial Samurai. The new page is entitled, “Resume Review & Optimization Services” where I help college graduates or working professionals present themselves better to improve their chances of getting hired. With my background as a hiring manager and my intense interest in everything employment related, I thought it was a good move.

A month had passed and I received no inquiries for my Resume & Interview Services to my surprise. Perhaps I priced too high at $250 per review? Or perhaps my sales page wasn’t clear and convincing enough. I was curious what was going on.

I told no one on FS about my new service after publishing the page nor have I publicized my other two services either (Personal Finance Consulting and Online Consulting) because I’m already maxed out at what I can handle regarding these two offerings alone. So I was thinking that the Resume Review Service would naturally catch some overflow, with less work on my part in the process.

I’m still debating on whether to publish a post about my new service for fear of not being able to meet demand. Then one day in the middle of lunch I realized I had been sitting on top of a goldmine solution all this time without having a clue. Let me explain.

THE LATENT GOLDMINE

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How To Make Money Quitting Your Job
  • maria@moneyprinciple: Wonderful post and very, very glad to have you with us, Chuck. Keep hustlin’, keep well...
  • krantcents: Congratulation completing the challenge. Savings was and is my number one priority. I will have to switch...
  • Brian@Luke1428: Congrats on completing the challenge Chuck! And I’m not only talking about Yakezie. Can’t...
  • AverageJoe: Awesome post. Happy to get to know you better. Love your 16 points strategy. You’re right: simple...
  • Zee: Congrats on completing the challenge. I’m curious since you brought it up, (also because I’m just...
  • maria@moneyprinciple: Welcome, Marvin; well done for completing the challenge. Keep going and shall be seeing you...
  • moneystepper: Thanks Pauline. That’s good news – it means I’m a sure thing to succeed now!! ;)
  • Brian@Luke1428: “…might consider me competition…” Haha…I thought this as well. I...
  • Pauline: Welcome Brian, and well done on the team work. You guys are lucky to have each other.
  • Pauline: Congratulations Graham and best of luck with moneystepper. The more you fail, the less you are afraid of...

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