Over the past five years, I’ve thought little about building links to Financial Samurai. I couldn’t be bothered after I got rejected from my first blog carnival in 2009. I was bummed because I knew I had written a good article, but it was clear the carnival host had her own little clique and based her choices on who she knew rather than quality of article. After getting rejected, I focused all my effort on writing better content and connecting with the community instead.
I love commenting around the blogosphere because first and foremost, I’m a huge fan of blogging. Blogging is one of those jobs I’d do for free, partly because that’s exactly what I did for the first couple of years and loved it! Reading people’s viewpoints and interacting with authors is a joy. It feels weird not to leave a comment on a well-written post since the author put so much time into writing. I always appreciate it when a commenter picks out some line in my post that is a little quirky. It shows they are reading and not simply reading the title and skipping down to the questions.
The main benefit of commenting is building relationships that may last forever. I’m much more willing to let a regular commenter guest post on my site rather than someone who e-mails me out of the blue for example. I’m sure all of you feel the same way. I’ve also developed deeper relationships over e-mail that first started with comments because either I reached out to the commenter, or the commenter reached out to me privately. Finally, I’ve made plenty of new blogging clients and personal finance clients that first started off as commenters as well.
The funny thing I didn’t realize until a couple years after starting blogging is that one of the other benefits of commenting is you also get to build your back link profile, despite all the links being no follow. It seems obvious that despite the links being no follow, ranking metrics still include no follow links to determine the overall authority of your site. I received an e-mail just last week from an end client (not an SEO) asking me if I could remove her comment from 2011 because her site got manually penalized by Google! From 2011! It makes me think perhaps commenting does have some link power.
I’m pretty anti-SEO as you’ve read in posts such as: Is SEO A Waste Of Time? and Thin Content Is Out, Thick Content Is In. Beyond basic SEO that should be naturally incorporated in your posts, there’s nothing much else to do. We only have so much energy in the day. To spend time with SEO is to not spend time building relationships and writing good content. The search algorithms are efficient and sooner or later any inefficiency you are exploiting will be closed, which results in wasting all your time.
But maybe I’m wrong. Maybe we should definitely be spending much more time thinking about SEO strategies. After all, there are actually services out there that make money by commenting on other blogs on your behalf! I thought this was pretty silly at first, but I’m ever so slightly thinking there’s some efficacy to such a strategy. Let me share a recent dialogue I had.
DIALOGUE EXCHANGE TO HIGHLIGHT NEW COMMENT LINK BUILDING STRATEGY Read More