As an online media consultant for several financial technology companies, I’ve been asked to think about existing traffic acquisition strategies and figure out better ways to utilize a company’s time and money to improve returns. I love analyzing data and finding solutions to increase ROI. As a problogger, leveraging my experience building Financial Samurai over the past six years to help other companies grow their brand and traffic online makes sense.
For the longest time, I’ve had a bias AGAINST social media. Who has time to tweet, like, flip, share, and do all that? Social media seriously feels like a huge time sink if you are just a one or two person show. The only platform I really use is Twitter, and even Twitter I feel is not a very good use of my time.
Look at what happens on social media:
* You open yourself up to social flaming wars
* You create stress by always feeling you have to respond to people
* The police come and arrest you once you tell everybody on Facebook you robbed a bank
* Given Facebook’s privacy settings are so confusing, Mark Zuckerberg’s sister didn’t realize the family photo she posted on her Wall was actually accessible to more people than she thought.
* You don’t get that much traffic back to your site, unless your site is really small, or all about social
There is social media overload, and I just don’t have time to run a Facebook page, Pinterest page, Twitter feed, Google+ page, and LinkedIn page to help those sites gain traffic. Instead, I’ve focused all my time just writing content on Financial Samurai and doing the basic social media publishing, but nothing more.
But some people are rockstars at social media and I wonder if it takes a certain type of personality to always be talking about yourself and your work online. I personally get sick of hearing myself speak, which is why I’m constantly looking for other viewpoints.
Let me share with you a spreadsheet I put together on various sites’ traffic figures, social percentage, and social percentage. Let’s see if we can glean any data together. Read More