One blogger I’ve been mentoring over the past year asked me the other day, “How can I ever win one of those blogging awards? I see some blogs get award after award and they aren’t that good. Their traffic isn’t that high and their content isn’t very original. Yet some sites have much better content and never win anything. What’s your secret for winning an award?”
I thought about his question for a moment and answered, “First of all, we have a tendency to think we are better than we really are. Second of all, I’ve actually never won a single award in my five years of writing online. This is despite writing the majority of my content, coming up with new concepts, shying away from sponsored posts, and receiving a decent amount of visitors a month. Unfortunately, you’ll probably never win an award and neither will I because 1) we aren’t self promotional enough and 2) we don’t do enough to promote those in control of giving out the awards.”
We all know that people tend to hang out and support folks who look like them, talk like them, and share their same values. It’s just the way we humans are. My central thesis in “How To Get Paid And Promoted Faster At Work” has to do with spending at least 50% of your time selling yourself internally in order to get ahead in the workplace. The same theory applies if you want to win awards online. It’s understandable that the same type of people and blogs tend to win over and over again. We like what we know.
But as someone who left Corporate America to do my own thing, I’ve got close to zero desire to network for the purpose of winning an award. Networking for friendships and fun, yes. But for an award, not so much. And for this simple reason, no matter how good my content is or how large I grow, I don’t think I’ll ever win anything. It’s not that I don’t enjoy accolades, because I do. It’s just that the biggest accolade is simply site traffic.
The internet is as close to a true meritocracy as there is. Anybody can grow their sites with enough effort and good content because the search algorithms are much less biased than humans. I also like that I can’t buy my way to success by spending lots of money on Adwords to rank higher for organic keywords.
We aren’t blogging for other bloggers unless that is your niche. Most of us are blogging for the greater community based on our site’s genre. Of course there is some overlap, but if your site grows large enough, bloggers as readers should make up less than 5% of your daily traffic.