I’ve kept the stance for several years now that beyond basic SEO, SEO is not a great use of time or money. If you artificially build links, you’ll eventually get penalized by Google. If you build a link-building business, your business probably won’t last very long either. If you build a link building network, it’ll eventually go away as we’ve seen with many Private Blog Networks getting hit in September, 2014. If you’re a link broker, be prepared to get a day job again.
Yet, despite the very obvious repercussions of trying to game the system with SEO beyond the basics of a good title, meta description, and keyword content inclusion, requests for direct advertising links and advertorial sponsored posts keep on coming in. Activity in the SEO forums, SEO social media, and SEO blogs are as active as ever.
I do understand publishing the occasional sponsored post because it’s such easy money, especially if the content is OK and relevant. But spending time and money on producing content is way more valuable than spending time and money trying to game SEO.
I’ve asked this question before and I’ll ask it again: If an SEO is such an expert, why doesn’t he or she build their own amazing SEO site and generate lots of passive income than work for an SEO company or be a SEO freelancer?