How To Get Bloggers To Write About Your Company Or Product

by in Lifestyle on May 20th, 2015

The larger your site grows, the more inundated you will get with requests to highlight a product, company, or service. It makes sense given your sphere of influence has grown. And as your sphere of influence grows, so does your revenue.

But not everything has to be about making more money online. I write mostly because I enjoy writing and interacting with people. If I didn’t, there’s no way I would have gotten through the first several years earning minimal income. There’s also no way I’d keep going after six years on Financial Samurai if money was the main object because I’ve turned down multiple seven figure offers already.

Selling an income producing asset when rates are this low is a suboptimal financial move. Once you sell, you’ll scratch and claw to try and replicate your business success to no avail. Besides, valuations for online media properties are skyrocketing with the bull market. We’re talking 10X or greater annual revenue multiples now compared to 5X or lower before 2012.

Enough about the joys of blogging. If you’re a publicist or marketer, I’d like to provide some tips on how you can get influential bloggers to write about your product! This post is a way to help you, and also help us bloggers who get inundated with uninspiring requests every day.  Read More

Feed The Trolls To Grow Your Website’s Traffic, Rank Better In SEO, And Make More Money!

by in Lifestyle on Apr 27th, 2015

The larger your website grows, the larger your website will likely continue to grow. It’s a virtuous cycle that makes blogging easier the longer you survive. You just need to get past that first two or three year wasteland, that most all of us go through where we wonder whether it’s all worth it or not.

If your website gets big enough, even 1% of your community who hates your guts will engender a lot of comments. For example, let’s say each article you publish garners 5,000 pageviews, 5% of your readers comment (250), and 1% of your commenters hate you. That’s 25 really nasty comments that when added together can probably combine for another full post! Read More

Are You Correctly Predicting The Future To Maximize Your Online Revenue?

Pick The Right Companies And Flourish

by in Lifestyle on Apr 16th, 2015

One of the big surprises to come out of blogging was not the realization that I could one day leave my full-time job in finance. That epiphany came when I received an advertising request on my iPhone while chilling at a bar on top of Santorini in the Fall of 2011.

The biggest surprise about blogging is its ability to be a dynamic resume to allow people to pivot into a new career!

One of the big reasons why I wanted to get out of the investment banking industry was because there was a loosening correlation between performance and reward. One would work harder, generate more revenue, and get paid less! That’s demoralizing. Ever since I left the banking world in 2012, there’s been report after report about how XYZ bank is downsizing its departments. I’ve also heard from old colleagues how their compensation continues to get squeezed.

Meanwhile, the consumption of online content continues to explode! Sites like Buzzfeed and Upworthy have come out of nowhere with mega valuations based on aggressive funding. Meanwhile, every week a new blogger is quitting his/her job to blog full-time. I’m bullish on blogging for the next 10 years, and I just wish I started Financial Samurai in 2003 when my father first suggested the idea instead of dilly dallying until 2009.

Financial Samurai now generates enough to put food on the table, without having to aggressively sell anything, work in an office, or report to anyone. It is a dream come true, and every day I thank my lucky stars.

What I’ve discovered is that to grow your revenue online, you’ve got to make educated guesses about the future. Read More

The Best Way To Make More Money Online: Become An Authority Affiliate

Become An Expert In What You Recommend By Going All-In

by in Lifestyle on Mar 16th, 2015

Making money online is one of the most audacious goals out there. To be untethered from an office and work from anywhere there is internet access is a dream come true. I never thought I’d ever make a sustainable income stream online until I was hiking in Santorini, Greece back in 2011. A client e-mailed me to advertise on FS while I was sipping an overpriced $10 beer at a bar. I put up the code in 30 minutes, and he sent me a $1,250 Paypal 15 minutes later. It was then that I knew maybe, just maybe I could make a living online!

Selling links is not a sustainable way to make money online anymore. We’ve seen Google wipe out a massive amount of sites due to link building practices that violate their terms of service. While I continue to believe every single site owner can do whatever they want with their own sites, if you want to gain search traffic from Google, then it’s best to play by their rules.

For the past three and a half years since I left my day job, I’ve experimented with affiliate advertising. At first, I was reluctant, because it felt weird pushing a product. So instead, I decided to thoroughly use each and every product for several months before really writing about them on my sites.

Affiliate advertising is the best form of advertising because if you find the right products, they naturally complement the content on your site. I strongly suggest writing articles first, without having an affiliate product in mind rather than write an article for the main purpose of making money. This way, your article is much more natural. Readers can tell if you’re just writing another product review post for money, or if you truly feel the product provides value to your community.

Despite being a user of all the products I highlight on my site and spending hours testing new features and functionality, I felt I could do more to build the trust of my readership. Thus, I’d now like to introduce you to the “authority affiliate” model.

Read More

How Important Is Social Media To Your Blog Or Business?

Maximize Your Use Of Time And Money Online

As an online media consultant for several financial technology companies, I’ve been asked to think about existing traffic acquisition strategies and figure out better ways to utilize a company’s time and money to improve returns. I love analyzing data and finding solutions to increase ROI. As a problogger, leveraging my experience building Financial Samurai over the past six years to help other companies grow their brand and traffic online makes sense.

For the longest time, I’ve had a bias AGAINST social media. Who has time to tweet, like, flip, share, and do all that? Social media seriously feels like a huge time sink if you are just a one or two person show. The only platform I really use is Twitter, and even Twitter I feel is not a very good use of my time.

Look at what happens on social media:

* You open yourself up to social flaming wars

* You create stress by always feeling you have to respond to people

* The police come and arrest you once you tell everybody on Facebook you robbed a bank

* Given Facebook’s privacy settings are so confusing, Mark Zuckerberg’s sister didn’t realize the family photo she posted on her Wall was actually accessible to more people than she thought.

* You don’t get that much traffic back to your site, unless your site is really small, or all about social

There is social media overload, and I just don’t have time to run a Facebook page, Pinterest page, Twitter feed, Google+ page, and LinkedIn page to help those sites gain traffic. Instead, I’ve focused all my time just writing content on Financial Samurai and doing the basic social media publishing, but nothing more.

But some people are rockstars at social media and I wonder if it takes a certain type of personality to always be talking about yourself and your work online. I personally get sick of hearing myself speak, which is why I’m constantly looking for other viewpoints.

Let me share with you a spreadsheet I put together on various sites’ traffic figures, social percentage, and social percentage. Let’s see if we can glean any data together. Read More

How To Make Money Quitting Your Job
  • Financial Samurai: Only the best 28-day dry-aged Kobe beef please! :)
  • Lazy PR: PR nowadays is like e-mail spam marketing. They are SO SO LAZZZZZY! Just like marketers as well. I hope...
  • Untemplater: Spot on with this list! I was laughing when I read the list because everything you say is so true. I...
  • Toni @ Debt Free Divas: Soooo…do you have a taste for steak? Or are you a meatless kind of guy (maybe I should...
  • Luca: Awesome post Matthew, extensive Keyword research is really important I’ve tried several tools but I...
  • Gen Y Finance Guy: Social Media is always last on my list and tends to get very little attention. And like you I have...
  • HappySimpleLiving: I’ve never created a comment commentary post — thanks for a great idea. My most...
  • Financial Samurai: The best actually is creating a Comment Commentary post, to get them more amped to write more...
  • Financial Samurai: But you can create an awesome Comment Commentary post if their comment is abnormally long. I just...
  • Natalie: I encourage positive dissenters. So long as it’s useful, constructive dissent, I welcome it. However,...

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