Google Penguin 2.0 Update Is Now Live

More Bullish On Blogging Than Ever Before

by in Lifestyle on May 23rd, 2013

Matt Cutts, Head of Webspam at Google officially announced on his site that the latest version of Penguin 2.0 is out. Supposedly about 2.3% of English-US queries are affected, which is relatively huge. What’s interesting to note is that several of us in the forum noticed some movement at the end of April even before Matt highlighted a Penguin update was imminent. It certainly looks like Google rolls out their algorithms before making an official announcement. Did you notice any changes in your search traffic at the end of April?

Perhaps it’s too soon to tell, but I’ve heard relatively minimal complaints about the latest Penguin roll-out. Since the Exact Domain update in Fall 2012, I’ve observed a huge improvement in new content across the web. Freelance SEO writers have upped their game to write longer content that better matches a site’s style. Bloggers have also increased the length of their average content with more in-depth material as initiatives such as the Yakezie 5,000+ Words A Week Challenge materialized in November 2012.

BULLISH ON BLOGGING Read More

Want To Podcast? Learn From My Mistakes!

by in Lifestyle on May 20th, 2013

Hoping to expand your reach? Try podcasting. Just don’t try it the way we did.

It seems podcasts are all the rage. According to The Pew Research Center, 25% of people in the United States age 12 and over listen to audio podcasts, and over 40% listen to audio on digital devices. You know Neilsen, the rating company? So few people listen to radio that as of Fall 2010, they quit measuring radio listeners. To grossly misquote Wayne Gretzky, podcasts and online video are where the puck is headed.

In a recent interview, internet guru Pat Flynn credited podcasting with much of his business success. He’s reaching over 10,000 people per episode, and amazingly, these aren’t the same people who visit his blog. Podcasting has expanded his audience.

Our Story: A Case Study Read More

How Much Money Do You Need To Make Online To Be Happy?

The Various Stages Of Online Income Happiness

by in Lifestyle on May 13th, 2013

There are several research studies that point to $75,000 a year where happiness increases no further. The $75,000 is largely derived through day job income given most folks do not have any other income sources. I make an argument that $200,000 is the income level where happiness increases no further due to various tax credit and deduction phaseouts, AMT penalties, income tax targeting and general attitudes towards people making more than $200,000 a year. Here’s an income definition for what is considered rich as well.

So what about online income, especially if working online is just a hobby? Let’s discuss!

THE VARIOUS STAGES OF ONLINE INCOME HAPPINESS Read More

Should I Sell My Website? Probably Not And Here’s Why

Figuring Out A Site's Valuation

by in Lifestyle on May 1st, 2013

The temptation of selling one’s site frequently comes up and I’d like to make an argument for why you probably should not sell your site in this environment.

It’s safe to say from a financial perspective, anybody who sold any type of asset from 2008-2011 probably wishes they had held on. Stocks have rebounded by over 130% since the S&P 500 hit 666. Real estate is roaring back in the major cities and is now spreading its fever back into speculative cities such as Las Vegas and Phoenix Even gold, which produces nothing is up over 50% since 2008.

The one thing that hasn’t increased is interest rates. The 10-year bond yield (risk free rate) has fallen to under 1.7%, the best 7-year CDs are at 2%, and money market funds are around 0.2%. With interest rates so low, people have been saying 10+ years that interest rates must go up. Yet, one look at the historical 10-year bond yield chart shows that interest rates have been going down for 30 consecutive years!

Savers and retirees on fixed incomes have really been the victims of such a low interest rate environment. At the end of the day, the value of an asset is a function of its earnings. If your asset’s earnings are on the decline, then the present value of your asset is also in decline.

IN SEARCH FOR YIELD AND INCOME Read More

  • Jenny @ Frugal Guru Guide: My site’s too new to credit or blame Penguin 2.0 for anything.
  • Barb Friedberg: Sam, Thanks for sharing the video. Still seems like sponsored posts are frowned upon and that one...
  • Lindsey @ Cents & Sensibility: Hmm…this is the first I’ve heard about Penguin. I picked up on Panda...
  • krantcents: Although I did see a bump up at the end of April, I have also noticed a dip in May. Has summer started?
  • Jake@iHeartBudgets.net: Impeccable timing, Sam. I just lamented about my obsession with traffic stats. My traffic...
  • ayoungpro: While my search traffic is very, very small, I did notice a jump towards the end of April. I am now...
  • FrugalRules: Like Pauline, I had a nice bump in search traffic since the end of April and have changed my style a bit...
  • debtroundup: I haven’t really seen any ups or downs, but it is too early to tell. I hope that people with good...
  • The College Investor: I’m glad to here that some of the content that was marginalized in the last penguin...
  • Pauline: I have got a huge traffic bump at the end of April, and at first thought it was because G reader was dying...

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