The temptation of selling one’s site frequently comes up and I’d like to make an argument for why you probably should not sell your site in this environment.
It’s safe to say from a financial perspective, anybody who sold any type of asset from 2008-2011 probably wishes they had held on. Stocks have rebounded by over 130% since the S&P 500 hit 666. Real estate is roaring back in the major cities and is now spreading its fever back into speculative cities such as Las Vegas and Phoenix Even gold, which produces nothing is up over 50% since 2008.
The one thing that hasn’t increased is interest rates. The 10-year bond yield (risk free rate) has fallen to under 1.7%, the best 7-year CDs are at 2%, and money market funds are around 0.2%. With interest rates so low, people have been saying 10+ years that interest rates must go up. Yet, one look at the historical 10-year bond yield chart shows that interest rates have been going down for 30 consecutive years!
Savers and retirees on fixed incomes have really been the victims of such a low interest rate environment. At the end of the day, the value of an asset is a function of its earnings. If your asset’s earnings are on the decline, then the present value of your asset is also in decline.
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