The larger your site grows, the more inundated you will get with requests to highlight a product, company, or service. It makes sense given your sphere of influence has grown. And as your sphere of influence grows, so does your revenue.
But not everything has to be about making more money online. I write mostly because I enjoy writing and interacting with people. If I didn’t, there’s no way I would have gotten through the first several years earning minimal income. There’s also no way I’d keep going after six years on Financial Samurai if money was the main object because I’ve turned down multiple seven figure offers already.
Selling an income producing asset when rates are this low is a suboptimal financial move. Once you sell, you’ll scratch and claw to try and replicate your business success to no avail. Besides, valuations for online media properties are skyrocketing with the bull market. We’re talking 10X or greater annual revenue multiples now compared to 5X or lower before 2012.
Enough about the joys of blogging. If you’re a publicist or marketer, I’d like to provide some tips on how you can get influential bloggers to write about your product! This post is a way to help you, and also help us bloggers who get inundated with uninspiring requests every day. Read More