Yahoo!-Bing Review: Five Years Later Using A Google Adsense Alternative Thumbnail

When I first started blogging in 2009, Google Adsense and selling text links was all the rage. I remember reading everything I could about ad positioning with heat maps, figuring out the optimal number of CPC ad blocks to place, and understanding which keywords were more lucrative. It was fun and exhilarating to earn several bucks a day. But all I really wanted to do was write for the fun of it for the first couple of years. Writing posts to try and rank well for CPC advertising was quite a soul-less endeavor, especially for one who had a full-time job at the time.

After working on CPC income for the first couple of years, I began focusing 80% of my efforts on developing affiliate income because once you’ve optimized your CPC ads, there’s nothing much more you need to do as the ads show automatically. CPC income is truly the most passive of incomes there is online! With affiliate advertising, I wanted to further optimize my ads displayed by choosing the best products to feature on my site that I personally use as well.

After five years on the Yahoo-Bing platform I’d like to provide another review about the pros and cons of using specifically. I also have Google Adsense on Financial Samurai as well, so I’ve got a good idea of how everything works and compares.


PROS Of Using

* RPM is pretty strong. I just looked at my last six days of RPM (revenue per thousand impressions) and the average is $4.68. This is very solid because they first discussed with me an RPM of $2 when I first signed up. My general target is for an RPM of $3, so I’m currently 50% over my target. If I keep up a $4.68 RPM, I should earn roughly $2,257 in September (550,000 page views / 1000 X $4.68). There was a lot of discussion about RPMs going down over time back in 2009 and 2010. It looks like RPM is stickier than people thought. RPM is currently higher than my Google Adsense RPM. Dashboard

* Outstanding customer service. The #1 reason why I’ve stuck with for five years is because of their customer service. Unlike Google Adsense, is responsive to all my e-mail inquiries. When I was first starting out, I didn’t know what I was doing. A representative helped teach me everything there is to know about how CPC works, how their algorithms try and find the most relevant and profitable ads, and how to maximize revenue. Even if you are a veteran, the service is very helpful when you want to make some changes or do some tests.

* Excellent dashboard. Their dashboard system is very easy to use. You can see your YTD, monthly, and previous day earnings once you log on. There’s a nice graph that can be customer to show your clicks and payouts by day. There’s a reports tab that shows your impressions, RPM, and estimated revenue.  Then there’s an Ad Units tab that allows you to choose what type of ads you’d like to display. Simply copy and paste the code into a text widget and it’ll start working within the hour.

* Easy payment. I’ve taken for granted how awesome’s payment system is. Every month, without fail I receive an automatic Paypal payment a couple days before the month is over for the previous month’s payout. What you see on your dashboard is what you automatically get a month later in your Paypal account. This is huge because I’ve wasted a lot of hours and stressed over not getting paid by vendors before. One vendor took 6 months of chasing to get paid. Thankfully, they finally did and made it up to me by taking me out for a steak dinner in London and setting me up at their corporate flat for 10 days. Never having a problem getting paid is amazing.

* Control over advertising. Because customer service is good, I was able to just send them a message telling them to take off ads I disliked such as “Multi-bagger penny stocks” and other random keywords that aren’t related to the post. Furthermore, I asked the team to do the text coloring for me, which they did and matched quite well. I also e-mailed me rep to customize the ad box sizes and lines and they did within 48 hours. Dashboard

* Ads pop up within your site’s frame. If someone clicks the text ad, a new window will pop up with a list of ads within your site’s framework. This ads further dimension of customization that should increase click through rates over time. Your readers do not have to leave your site, which is a great bonus if you care about metrics such as average time spent per page, and number of page views per unique visitor. The stickiness of your readership is important.

Cons Of Using

* Double click method (could be positive). If you use Google Adsense, you get paid if someone clicks your ad. If you use, you don’t get paid until someone clicks your ad again in another window. It’s double confirmation, to ensure quality control. Hence, the chances of you having a reader click your add is perhaps 50% less than if you had Google Adsense.

* May slow down your site. It’s just a simple fact that a site with more plug-ins, more ads, more content will load relatively slower than a site that has a blank background with one word. Don’t forget to install great caching plug-ins like W3 Total Cache to help keep your site quick. The slowdown isn’t really noticeable due to’s top notch Akamai serves. Site speed is not a specific issue.

* Contextual ads can always improve. The perfect contextual ad is one that highlights the best relevant products for your readers. But given readers preferences will always be different, it’s impossible to get the perfect contextual ad. It’s up to you, the publisher to filter what you want to show, and then its up to the ad platform to sign on as many high quality advertisers as possible.’s algorithm puts the highest paying contextual ads first and then the most contextual ads. The partnership with Yahoo! Bing over the past two years has drastically improved the advertising selection. Finding my own advertising partners is the reason why I’ve been spending more time on affiliate income.



As a blogger, you should be constantly testing various combinations of your ads. Play around with CPC, CPM, and CPA until you find the perfect combination. CPC really is the best passive income source once you’ve set up all your parameters. I’ve found that using for ads right below my post’s title, and then using a Google Adsense block in the middle of my content has worked the best for the past two years. But this combination might not work best for you because I have a 728 banner ad under my menu tab bar as well.

There’s really two parts to making money online: 1) Finding the optimal mix of relevant ads and 2) Driving as much traffic as possible. I would say #2 probably has a 85% weighting to your revenue generation success. Given traffic is key, the decision to keep selling text link ads is a very short-term and risky proposition. I’ve seen so many blogs just get blown up by Google it’s not funny. One-off text link ads negotiated on an individual basis probably isn’t going to hurt you. But if you start participating in text link ad campaigns where there’s an ad manager who brokers the same link to 20+ blogs, just expect to eventually get hit. It’s not 2009-2010 anymore folks! Please adapt.

I’ve tried everything from Infolinks to Chitika in replace of Google Adsense, and nothing comes close to Not only is their payout good and consistent, their service is #1. My rep flew out to San Francisco this year to take me out to lunch, and he told me Financial Samurai actually has a couple reps on my account and a team of 5 people testing their algorithms specifically for my site and making sure things are optimized as much as possible. Even though tied up with Yahoo-Bing, they still feel like a hungry startup who isn’t taking their billions of dollars of revenue for granted.

If you’ve been banned from Google Adsense, ignored by your CPC service reps one too many times, or just want to try something new, then I strongly suggest giving a try for at least six months. After six months, let me know what you’ve learned and how it goes. I like six months as a time frame (Yakezie Challenge for example) because it gives people enough time to get results. I’m a happy user for the past five years, and maybe you’ll be too. You can sign up here for



Looking to learn how to start your own profitable website? Check out my step-by-step guide on how to start a blog. It’s one of the best things I did in 2009 to help earn extra money and break free from Corporate America!

Updated for 2017 and beyond.