For a couple years I’ve been encouraging fellow bloggers to really de-emphasize sponsored posts and text link ads on their main site(s) – or sites they care about not getting crushed by Google. Google has helped expedite the decline of direct advertising with its frequent algorithmic changes and warnings. It’s understandable to go after the easy money, but I’m absolutely positive that as long as you focus most of your advertisement revenue on direct advertising, your content quality will suffer and you will never be able to “break out” and generate outsized traffic with a consistent revenue stream.
I don’t think hosting a link or sponsored post that is relevant and pertinent to your site once in a long while is necessarily a bad thing. There’s a lot of good content out there that can help readers, and it is your site after all. Just don’t over do it. Growth of readership is where you start making the really large money from CPM, affiliate income, and maybe CPC – I’m talking tens of thousands a month, which more people make than you realize. Most people who make such income just keep quiet.
The focus of this post is to highlight another reason why you should minimize direct advertising and maximize affiliate advertising based on my experience over the past two months. Read More