Steve Jobs, by Walter Isaacson

Initially, I was hesitant to offer my review of the Walter Isaacson biography on Steve Jobs, titled…..wait for it….. Steve Jobs.

Wouldn’t one of the Yakezie brethren who is an Apple aficionado be a better book reviewer-for this book?

After some thought I came up with several reasons why me,  a non-Apple addict, would be better:

• I’m unbiased regarding the company, it’s products and founder.
• I am old enough to have lived through the storyline-with Jobs only a couple of years older than I.
• I purchased one of the first PC’s, notebooks, and PDA’s available.  I have lived though all the changes in technology described in the book.

First, about the author:  Walter Isaacson is a former CNN chairman and former CEO of Time Inc.  He is Harvard educated, worked in journalism his entire career, and has written biographies of Einstein, Benjamin Franklin, and Henry Kissinger.  The Steve Jobs book was written with Jobs cooperation-indeed, he approached the author himself.  Supposedly, Jobs agreed to no veto or editorial power over the contents.

The book is well written and an easy read.  To tell the story of Jobs’ complete life, the cast of characters is large. Mr Isaacson identifies the importance of those he included and what influence they had on Jobs.

For purposes of a complete review, I divided the book into general sections:

Jobs early life. Read More

Media.net is a contextual advertising platform like Google’s Adsense, but not really.  As a blogger, I’m always interested in anything new that can compete with Google since Google is a monopoly.  If you depend on Google too much for revenue or traffic, you will be screwed sooner or later.

It’s good to experiment in blogging because you never know what works until you try.  In fact, it’s the same thing with anything in life.  So when Media.net contacted me about their product, I said why not.

In this post you’ll learn why Media.net still needs a lot of work to become a successful advertising platform.  You’ll also learn what not to do if you are trying to build momentum and a good reputation.

THE PROS AND CONS FROM A PUBLISHER’S POINT OF VIEW Read More