The Yakezie Network Is Open For Business

Work With The Yakezie To Effectively Get Your Message Out

The Yakezie Network was created in December 2009 as a way to help new and old bloggers alike grow their platforms, connect with others, and become the best bloggers possible. Over the years, the Yakezie has become the largest, most collaborative personal finance network on the web. It takes eight months on average to get into the Network, as each Member must build relationships and stick to a minimum posting schedule of two to four times a week.

Given the standards of the Network, the quality of our Members is second to none. We have a collective reach in the millions of pageviews a month, and have the ability to create a movement to bring awareness about your product or business in general.

Creating a product is just the first step in sales. You can have the best new product, but if nobody knows about it, you will not get very far. This is where online marketing comes in. As the creator of my own product, I know what it’s like to put everything into something special, and then put even more effort into marketing to make sure the world knows. Many other Members of the Network have extensive marketing experience as well.

Marketing is not just about placing advertisements on relevant sites to get your product known. Generating awareness is about getting some of the leading personal finance authorities to test, understand, and write about your product to create a genuine discussion. For three years, hundreds of clients have directly come to us, now we’re pleased to open up our services to all of you.

Think of the Yakezie Network as an interactive PR company with capabilities to directly influence thousands of people.

SERVICES THE YAKEZIE NETWORK CAN PROVIDE Read More

Is The Internet A True Meritocracy?

In Search For A Correlation Between Effort And Success

by in Lifestyle on Mar 27th, 2013

A lack of a meritocratic environment is the number one reason why so many people are dissatisfied with their jobs based on research conducted for my book. There’s nothing more maddening than when someone less deserving is promoted over you due to politics instead of performance.

One of the main reasons why I left finance was because there was no correlation between performance and compensation anymore. In the past, if you made the firm X, you would be compensated X times a certain percentage. Given all the new rules by various governments as well as the need for profitable divisions to subsidize less profitable divisions, we all got paid roughly the same no matter how well we delivered. Working in a Socialistic style environment is fine if you’re not very motivated or are an underperformer. However, at the age of 34, I still had plenty of fight left, so I left.

Entrepreneurship is about as close as it gets to a meritocracy as it gets. All your wins and loses are due to your own efforts. If you don’t work, you don’t eat. It’s as simple as that. However, even with entrepreneurship, not everything is as meritocratic as it seems. If you so happen to have Ron Conway, the billionaire father of Angel Investing on speed dial, and Marissa Mayer, the CEO of Yahoo as your wife, chances are higher you will succeed.

Even though I wrote about how to buy your way to online success, I’m pretty much against buying myself into anything. I only wrote the post to highlight the other side of the story. It feels empty when you don’t build something on your own. Some would liken  it to cheating.

Given entrepreneurship has some flaws in the pure meritocracy argument, I’d like to drill down even further and talk about becoming a successful online publisher. I’ll share my views as well as several other views from Yakezie Members.

THE CASE FOR THE INTERNET AS A MERITOCRACY Read More

How To Migrate Feedburner Email Subscribers To Aweber

Step By Step Instructions On How To Move Email Subscribers To Aweber From Feedburner

by in Lifestyle on Jun 17th, 2013

If you’re looking to migrate your Feedburner email subscribers to Aweber, it’s not as complicated as it might seem. I’m not the most tech savvy blogger out there, so I know how stressful and overwhelming this type of technical stuff can feel. The good news is moving your subscribers over to Aweber isn’t hard when you break it down into steps, which I’ll go over here with helpful screenshots. If you’re wondering why Aweber, check out these fantastic Aweber benefits.

Step By Step Instructions To Move Feedburner Email Subscribers To Aweber

Step 1: Identify which email/password is linked to your Google Feedburner account. Hopefully you already know this. If you’re not sure, login to Google with each of your usernames/passwords, go to your Account page, and select Products.

Then you should see Feedburner as one of the choices. Click on it. Read More

How To Set Up RSS Email Delivery For Your Blog With Aweber

Step By Step Guide On How To Create A Blog Broadcast With Aweber

by in Lifestyle on Jun 10th, 2013

Before I get into my step by step guide on how to setup RSS email delivery for your blog with Aweber, I want to give you a little background on why this topic has been coming up more and more lately. As bloggers, many of us love subscribing to RSS feeds by email and through Google Reader. But as you probably know, the much loved Google Reader is being shutdown July 1, 2013. While this caused a lot of initial panic, it’s not as bad as it sounds as there are many free alternative service providers such as Feedly.

Around the same time the shutdown of Google Reader was announced, a couple changes happened to Feedburner as well, which many blogs use for their RSS feeds. The APIs were shutdown on October 20th, 2012 and AdSense for feeds was discontinued on December 3rd, 2012. While many people started to think Feedburner itself would get totally axed as well, that isn’t the case…at least not in the foreseeable future.

There’s still no need to panic though because if Google ever decides to shutdown Feedburner completely, myself and many experienced people in the blogosphere are confident they will make a formal announcement and give everyone plenty of time to migrate their actual RSS feeds off. So let’s not won’t worry about Feedburner going up in smoke for now. Read More

How The Blogging Business Is Like the Music Business

Your Blog is Like a Band!

by in Lifestyle on Jun 3rd, 2013

Let met get this statement out of the way up front… I don’t generally blog about blogging on my own site (my site is Don’t Quit Your Day Job…, for the record).  However, inspired by a recent profanity-ridden article in Cracked about the music business combined with a question in the incredibly-useful Yakezie forums I was obligated to pen this extended analogy and temporarily suspend my policy of avoiding metablogging.  That’s right… there are a lot of parallels between the music industry and this ego-driven internet business we’ve all dedicated precious brain cycles to figuring out!

So, dear reader/listener, allow me to present you with a serious (albeit sometimes snarky) look at how running a blog is like being in a band.

The Evidence is Undeniable! Read More

A New Internet Marketing Plan To Rank On Page One: Content Diversification

Building $3,000+/Month In Authority Site Income

It’s been a while since I’ve contributed to where I started from a couple years back. I’ve lately been focused on growing my ebooks and iPhone app portfolio, as well as a couple authority sites on topics I am passionate and knowledgeable in.

One of those authority sites, roughly 8 months old, has really taken off (relative terms of course). Over the past weekend I was strategizing the next steps and the direction I want to take this site in. While doing so, I reflected back on what I did different with this site compared to my 20+ niche sites, all of which have essentially been abandoned from a content creation perspective.

Some of my niche sites have taken a significant blow in terms of both traffic and income, while some have remained relatively stable, although have stagnated in terms of income and traffic growth. Content freshness matters more than ever today, and complacency will quickly catch up. This is a lesson I’ve learned first-hand in the past year or so.

Compared to the past, when establishing a content heavy site and building back links to it was sufficient enough, times have drastically changed today driven by search engine behavior. Authority sites that are large, fresh and accessible through multiple avenues are seen as true subject matter experts and therefore given the importance in ranking relative to its competitors.

Here are some facts about this particular authority site: Read More

  • Untemplater: You’re very welcome! If you have any questions do let me know. I had fun putting these Aweber...
  • HappySimpleLiving: Wow, thank you for all of this detailed information, the screen shots, the links and step-by-step...
  • Untemplater: Thanks! I do hope people will find them helpful. I love step by step guides for technical stuff with...
  • The Dividend Ninja: Your two-part series is very well done! A lot of people will be using these posts as a resource....
  • Untemplater: Thanks! I’m just putting the finishing touches on the migration post so look out for it on Monday....
  • The Frugal Toad: Great tutorial Sydney! Looking forward to your next post about migrating feedburner subscribers to...
  • Untemplater: That’s awesome, thanks. :) If you have an existing list for your newsletter, you’ll want to...
  • Untemplater: Your’re welcome, that’s great to hear!
  • Barb Friedberg: Hi Sydney, I am printing this one out! I currently have an email list of subscribers to my wealth...
  • Your Daily Finance: Thanks for the post Sydney! I need to set up a form capture and start a list. I will def...

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