One of the reasons why public writing is so addicting is because there’s a chance somebody important out there might read what you’re writing and highlight it to somebody else important. Your traffic starts to surge and your site might even crash due to server overload. If this happens, congratulations! You have found your Whale Post!
The Whale Post is elusive. You think you’re writing interesting stuff, but most of the time nobody really cares, as reflected by the lack of comments. You can have a site with thousands of subscribers with only 10 people motivated enough to leave some thoughts. How demoralizing is that? It’s only demoralizing if you think you’ve written something good.
Whale Post definition: A post which contains over 100 comments or 5X your average number of comments and accounts for at least 25% of your monthly traffic. This is a new term that I’d like to introduce to the online writing community.
Here’s a case study of how the post, “How Much Do The Top Income Earners Make By Percentage” became a Whale Post on Financial Samurai. If you search the term “top income earners“, you’ll see this post come up at the top of all major search engines. Because of this, the post has received over 60,000 page views a month for the past couple of months. Meanwhile, there are more than 700 hundred comments, hundreds of which could be stand alone 800-word articles themselves!